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7 Content Marketing Tips from Five Guys Burgers and Fries

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys this week, so I’ll keep you posted). As of this post, the electronic version was not available. Beside the fact that this is a must-read...

15 Content Marketing and Social Media Keys To Success

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is Junta42‘s third anniversary (4/2/2007). Junta42 was officially started...

12 Mobile Marketing Stats You Need to Know

Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing rose year over year re: educational needs (see the chart below). Very relevant to this mobile...

Engagement: Understanding It, Achieving It, Measuring It - A Complimentary White Paper

What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it? Those are exactly the questions Keith Wiegold and I try to tackle in our latest white paper – Engagement: Understanding It, Achieving It, Measuring It. In this white...

What Does Science Teach Us About Content Marketing?

I was really impressed with David Chapin’s work on comparing content marketing to life sciences. So much so, that I asked him to submit a guest post about it.  Thanks to David for putting this together. Content marketing is a hot trend in marketing circles. This trend may be hot but it is not new. Science...

The Two Most Important Content Marketing Success Factors

Two success factors: 1) Content Marketing Cannot Be About You and 2) Ship Although this Inc. article from Joel Spolksy is geared toward entrepreneurs, it’s worth the read.  While I disagree with Joel’s decision to discontinue his popular blog (the one that helped him launch and grow his...

A Marketer's Guide to Social Media - 8 Keys to Success

I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, Drew McLellan, Amber Naslund and myself). Here are eight key social media points from the session: Start with...

Content Marketing in Slovenia

Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content. Traditional media usage in Slovenia,...

Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead

I just took three flights to get to Slovenia. On each flight and in all the waiting areas, I saw people holding, reading and engaging in print magazines. Then, I spent the day listening to the state of content marketing in Europe at POMP Forum 2010 conference in Ljubljana, Slovenia.  Here’s what...

What's Your Brand Story? - Moleskine Endures through Storytelling

My content marketing friends, Igor Savic and Primoz Inkret from Poslovni Mediji (Business Media) in Slovenia, were nice enough to give me a branded Moleskine notebook on my arrival to their beautiful country. I’ve heard of Moleskine before, but now I know their story. Included inside the legendary...

Brands as Publishers - Where's Your Content Strategy?

Just returned back from Online Marketing Summit 2010 where the statement “brands as publishers” almost seemed overused. Although we’ve been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this is the first time I’ve heard this...

Why Brands Fail at Content Marketing - Not Quite Niche Enough via GaryVee

Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this is probably the reason: You are not looking low enough, niche enough.  Search...