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3 Things Your Customers Won't Tell You...Unless You Ask

Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 – What Else Do You Wish My Business Did? #3 – Who Should You Tell About My Business? According to Dave, these are...

Content Marketing Lessons from LEGO

LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the Bionicles. If you have boys (or girls) of any age up to 14, you probably know what I am talking about. LEGOs are small building toys...

Organizational Critical Success Factors a Must for Marketing

The marketing function in a business often develops and evolves in a silo. Sales messaging becomes the predominant communications to customers, and overall communications initiatives become tactical and short-term in nature. After a while, management begins to forget if they ever had a marketing strategy...

Your Most Profitable Strategy: Focus on Current Customers

I was flipping through my notes on the book, “Managing Business-to-Business Marketing Communications” by J. Nicholas DeBonis and Roger S. Peterson.  Excellent book, and here are the highlights as it pertains to customer retention. The Fundamental Principal of Marketing It is exponentially...

Want Customer Loyalty? Create Customer Wins with Content

The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product quality, easy...

7 Ways "New School" Marketing Beats "Old School"

This topic has been on my mind lately. It can really be summed up in the “old school” vs “new school” debate. I know it’s not that simple, but bear with me. The No. 1 question my team has received as we prepare to launch Junta42 is about marketing. How are you going to market?...

Content Distribution Only Business Left in Publishing?

Scott Carp suggests that the only true business model on the web is distribution. Custom publishing can no longer afford to be (or be perceived as) second-rate content. The time for marketers (and responsibility) is now!

Callaway Golf TV Hits the Mark

Callaway Golf TV, launched about a month ago, is a content marketing site that works. Using video straight from the pros, it's like customer testimonials on steroids. Take a look.

Digital Magazines: Worth a Look? - An Interview

An interview with Marcus Grimm, a marketing executive with NXTbook Media, offers some interesting applications for marketers and publishers to consider. Take a look at Grimm's view of the evolving digital publishing landscape.

Is Everything Becoming Custom?

An article on living in "Bigdealville," points out that banner ads won't cut it if the advertiser really wants to engage the user. Custom integration is key to any online program. Here are a couple takeaways.

Does Cisco's Content Microsite Miss the Mark?

Some thoughts on Cisco's recently launched microsite on the human network concept. Site is professional and easy to navigate. Here are other pros and cons.

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term "content marketing" growing in use. We'll keep checking back to see if the trend continues.