By Ann Gynn published August 18, 2022

How a Silly Content Question Led to Surprisingly Delicious Answers

It wasn’t a great question.

But we asked it anyway: “Does it matter if people consume the content, or is it enough for them to notice it?”

To make matters worse, we posed the question to the experts presenting at Content Marketing World 2022. Yeah, the people sharing ideas with content marketers (who presumably want their content consumed).

To our delight, the experts took this less-than-stellar query and returned something even better than we’d hoped – frank contemplations, food for thought, and, sure, plenty of sass.Continue Reading

By Ann Gynn published August 17, 2022

How To Create a Content Marketing Strategy for Your Personal Brand

Updated August 17, 2022

Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article.

With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future promotions and pivots (especially unexpected ones).Continue Reading

By Ryan Johnston published August 17, 2022

How to Use AI Writing Software in Your Content Process [Sponsored]

By Jodi Harris published August 16, 2022

5 Steps To Build a Content Operations Workflow That Helps Everybody

By Ryan Johnston published August 16, 2022

6 Tips for Writing Content That Drives an Immediate Response [Sponsored]

By Clare McDermott published August 15, 2022

8 Must-Haves for High-Quality Original Research

By Robert Rose published August 12, 2022

This Is Why No One Uses Your Content [Rose-Colored Glasses]

By Ann Gynn published August 11, 2022

25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

By Ann Gynn published August 10, 2022

3 Ways To Get Bigger Content Marketing Results With a Small Team

more articles

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL