By Robert Rose published January 28, 2022

How Planning To Fail Can Succeed [Rose-Colored Glasses]

An interesting question came up recently in a marketing group I follow on social media: “What content should we create?”

The first few comments on the post were what you might suspect. Some people encouraged the poster to interview people who fit their personas to find out what they struggle with. Others talked about getting over writer’s block. A few suggested they list every question their potential customers might have and write posts about that.

The original poster responded by acknowledging the value of these responses but clarified the question. They weren’t asking what they should write that would resonate with their target audiences. They were looking for content ideas that would drive the most reactions. Full stop.Continue Reading

By Ann Gynn published January 27, 2022

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers.

Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all.

These 17 recommendations range from one that’s more than 2,000 years old to a modern story about sushi. Some are focused on building you, while others will inspire your creativity, change the way you think about your content marketing, help you avoid procrastination, and more.Continue Reading

By Robert Rose published January 26, 2022

B2C Marketers: Make Sure You Are on Stable Ground [New Research]

By Buddy Scalera published January 25, 2022

Need a Creativity Boost? Spend Some Time With The Creative Show

By Lesley Vos published January 24, 2022

10 Tips To Write Engaging Content Previews for Social Media

By Robert Rose published January 21, 2022

Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

By Ann Gynn published January 19, 2022

Do LinkedIn Newsletters Actually Get Results for Brands?

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

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