By Lee Li Feng published May 26, 2022

Fix Outdated Content To Boost Your SEO Results

If your organization has been around for more than a year or two, your website probably holds a mountain of published content. Much of that content no longer helps your audience or your brand because it’s outdated or irrelevant.

But it doesn’t hurt anything, right?

Wrong. Old content may negatively impact your content’s search rankings and visitors’ experience.

For example, published content might link to articles, research reports, or other useful web pages. Over time, pages move offline for one reason or another. Those links might now go to defunct pages. That hurts your search performance because Google frowns on content with broken links. And audiences don’t love them, either.Continue Reading

By Ann Gynn published May 25, 2022

The Deadline Struggle Is Real. Try These 5 Tips to Manage It

Do you remember when you realized a content marketing deadline was more like a strong suggestion than a hard date?

I grew up in the journalism world, where a missed deadline kept dozens of people waiting to do their jobs to finish the product and get it delivered to subscribers. I took the newspaper’s daily 5 p.m. deadline seriously. My commitment to deadlines started in college when I would meet professors’ deadlines even when I didn’t even start writing until the day before it was due.Continue Reading

By Aaron Agius published May 24, 2022

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

By Linda Formichelli published May 23, 2022

How To Breathe New Life Into Unpublished Content

By Robert Rose published May 20, 2022

Are You Overselling the Power of Data? [Rose-Colored Glasses]

By Aaron Agius published May 19, 2022

How To Choose the Best Distribution Channels for Your Content

By Ann Gynn published May 18, 2022

How To Win Content Friends (and Keep Their Ideas Pouring In)

By Jodi Harris published May 17, 2022

5 Tips To Engage Your Overlooked Content Creation Force

By Kim Moutsos published May 16, 2022

4 Content Marketing Goals That Really Matter to the Business

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