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Six Strategies for Keeping Content Fresh

I’m a content guy.  I’m not a landscaper or outdoors man. I’ve tried a few times, but the results haven’t been pretty. That said, the cherry blossom tree in our front yard needed some major cleanup. There were many branches that were dead and the tree looked like it was getting...

113 Expert and Best Business Quotes of All-Time

I found this listing of expert and best business quotes in a presentation from Razorleaf’s Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.) There are some gems in here for this must print out page!  Thanks to Paul for sharing...

10 Keys to Writing a Book when You Have Absolutely No Time to Write a Book

Well, after nine months of hard labor, I received the pre-press version of my book (with co-author Newt Barrett) delivered UPS yesterday. The book is entitled Get Content. Get Customers. – How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects...

Huge Opportunities for Businesses Who Focus on their Content Strategy

I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I had a brief conversation with a marketer that was taking the angle of content marketing being nice “fluff” to give your clients, but...

Love Your Customers, Even if They Don't Buy

My last post was five days ago.  That has been the longest stretch without blogging since I started this blog almost a year ago.  Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content Conference (launch of Junta42 Match as well as organizing the sponsors for the event),...

Where Should You Stick Your Marketing?: Educate Customers Everywhere

I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On the desk in the office sat a computer monitor that was streaming what looked to be a PowerPoint show.  There were about 10 rotating messages...

Putting the "Marketing" in Content Marketing: Six Key Principles to Content Promotion

mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process.  Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and promoting it to...

Junta42 Announces Top 42 Content Marketing Blogs

Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week we are premiering the Top 42 Content Marketing Blogs that features the best blogs from the net focusing on some aspect of content...

Seth Godin: "Content Marketing is the Only Marketing Left" and 10 New Marketing Lessons

Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s blogs. If you are at all in the marketing...

Why Small Businesses Have a Marketing Advantage Over Large Businesses

Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that exists with small businesses. When we make recommendations to larger companies, it takes sometimes many months to get them...

3 Things Your Customers Won't Tell You...Unless You Ask

Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 – What Else Do You Wish My Business Did? #3 – Who Should You Tell About My Business? According to Dave, these are...

Content Marketing Lessons from LEGO

LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the Bionicles. If you have boys (or girls) of any age up to 14, you probably know what I am talking about. LEGOs are small building toys...