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episodic-content

Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
ai-strategy-more-less

Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?

Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
evergreen-versus-classic-content

Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
attention-versus-trust-content-marketing

Attention vs.Trust: Which Should Content Marketers Prioritize?

Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?
shift-your-storytelling

Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
ai-innovation-not-invention

‘Playing Around’ With Generative AI Won’t Lead To Innovation

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
internal-teams-innovative-ideas

How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
surprising-storytelling-gold

Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold

Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
think-product-not-projects

Owned Media Demands This New Content Role for Long-Term Success

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
fix-your-talent-crunch

Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
stop-blame-game

For Better Content Leadership, Don’t Blame – Try Cultivating Instead

Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
word-for-new-year

Beyond Resolutions: What’s Your Word for 2024?

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.