What’s missing from your content? Google’s new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. Continue reading
When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss). Continue reading
Why Communication Matters More Than Creativity for Long-Term Content Success [Rose-Colored Glasses]
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal communication plan. Continue reading
For a Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]
Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Robert Rose to explain why. Continue reading
How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience. Continue reading
Take This Step To Get Over Your Fear of Content Collaboration [Rose-Colored Glasses]
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading
Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses]
What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future. Continue reading
Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]
Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can’t – no matter what Steve Jobs once claimed. Here’s why.
