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Demand Generation

Demand generation is a customer-centric content strategy designed to build awareness, increase engagement, and drive interest in your business. Its focus on sharing targeted insights and educational content helps accelerate the buyer’s journey, making it an ideal approach for accounts-based marketing and sales enablement goals.

Learn best practices for segmenting your audience, creating and distributing personalized content, and fueling your sales pipeline with qualified, conversion-ready leads.

Editor's Picks

B2B E-Commerce: How To Plan Content To Support Digital Sales

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

Gating Content: Where Do You Stand in the Great Debate?

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

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