Here, you’ll find expert advice on segmenting your audience, customizing your content experience, satisfying the needs of your top-priority accounts, and generating demand at every stage of your customer journey.
Personalization and ABM
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.