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Demand Generation

Demand generation is a customer-centric content strategy designed to build awareness, increase engagement, and drive interest in your business. Its focus on sharing targeted insights and educational content helps accelerate the buyer’s journey, making it an ideal approach for accounts-based marketing and sales enablement goals.

Learn best practices for segmenting your audience, creating and distributing personalized content, and fueling your sales pipeline with qualified, conversion-ready leads.

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

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