New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading
Is Marketing Climate Change Coming? Or Is It Already Here?
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading
Martech Mania Brings International Celebration and Over 11,000 Solutions
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need? Continue reading
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading
Google Did a Cookie-Free Experiment. Should the Results Matter to You?
Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else? Continue reading
Why the Martech Debate Only Delivers Wrong Answers
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why. Continue reading
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content. Continue reading
With First-Party Data, the Experience Is the Most Important Part
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains. Continue reading
