Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By John Hanson published June 28, 2018
6 Great Email Lessons From the GDPR Deluge of 2018

By Konrad Sanders published June 21, 2018
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

By Dan Steiner published June 18, 2018
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

By Gavin Bell published June 14, 2018
How to Use Facebook Ads to Distribute Your Content

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