![How Technology Marketers Can Sharpen Their Own Tools [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltb8b5cd4110b037d6/690b84d20ef6e3efa9435008/CMI_TechResearch26.png?width=1280&auto=webp&quality=80&disable=upscale "How Technology Marketers Can Sharpen Their Own Tools [Research]")
How Technology Marketers Can Sharpen Their Own Tools [Research]How Technology Marketers Can Sharpen Their Own Tools [Research]
More tech marketers say they’re more effective than all B2B marketers surveyed. What do they do well with strategy, AI, budgets, personalization, and experiential marketing? Where can they improve? CMI’s new study explores the answers.
.png?width=100&auto=webp&quality=80&disable=upscale "Picture of Robert Rose")
by Robert Rose
![Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt3473c3ac7dea870e/67bb2d14a2df9af8aec101f1/manufacturing-research-2025-2048x1072.png?width=300&auto=webp&quality=80&disable=upscale "Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]")
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt8f69e5fc4e19b852/685d86109e35bb43f9e981be/b2b-research-2025.png?width=300&auto=webp&quality=80&disable=upscale "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]")
![Why AI in Demand Generation Is No Knight In Shining Armor [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt4bd6133e6b198105/67b24fd57c6ab0666ba0a793/ai-wont-save-demand-generation-1-2048x1072.jpg?width=300&auto=webp&quality=80&disable=upscale "Why AI in Demand Generation Is No Knight In Shining Armor [New Research]")
![How To Market Your Marketing to Marketers [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt0174ef20a1ea015c/67aa4b7abdf1464e1308d15a/marketing-to-marketers-research.png?width=300&auto=webp&quality=80&disable=upscale "How To Market Your Marketing to Marketers [New Research]")
![How Technology Marketers Lead the Way in AI Experimentation [New Research]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt87370e66c2a71cb9/67a5c3aed8ca6b62e5ca6b5e/technology-content-marketing-research.png?width=300&auto=webp&quality=80&disable=upscale "How Technology Marketers Lead the Way in AI Experimentation [New Research]")
