Content Marketing Framework: Channels

A good content marketing channel plan frees you from the constraints of any one content channel. As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel.

channelsOnce you are ready to share your stories with the world, you need a strategic channel strategy in place. Remember: The content strategy defines your channel strategy — not the other way around. So be sure you have a solid content strategy in place first (yes, even if that means going back to the “Plan”) before you even start thinking about your channel plan.

You may be wondering how social media fits into this. Which channels are best for you? Check out the conversation with CMI consultants Carla JohnsonMichael WeissArdath Albee, and Jay Baer.

As CMI’s content marketing research indicates, there are four primary channels marketers use: Facebook, LinkedIn, Twitter, and YouTube. Get insights on how to use these as well as 10 other channels in 58 Social Media Tips for Content Marketing.

This is also a time when editorial planning, and even budgeting, should start to occur. Here are some posts to help you plan your editorial efforts:


Channels is the fourth step in building a successful content marketing strategy. Download our white paper, The CMI Content Marketing Framework: 7 Building Blocks to Success, for an overview of the process, or learn about the other steps with our how-to guides on the right-hand side of the page.