12 Tips for Formatting Better Blog Posts
June 3, 2010
Patsi Krakoff
How is writing for your business blog different from any other business marketing content?
In general, the goal of a business blog is to provide relevant, useful information to your targeted audience. By doing so, you create a community of loyal readers and engage their interest in your business.
A few...
A Quick and Dirty Way to Segment your B2B Content Marketing
June 2, 2010
Robert Rose
If you’re a B2B marketer you’ve inevitably heard sales say things like this:
“Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re all tire kickers.”
Or (my favorite): “We don’t need more leads. . . we need better leads.” What now?
You want to be...
Think Like Your Customers Think
June 1, 2010
Joe Pulizzi
There’s a very important line at the beginning of the movie The Godfather II.
Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down his brother Tom Hagan and talks about an important lesson from his father.
One thing I learned from my father is to try to think...
How to Start Your Content Strategy: The Discovery Phase
June 1, 2010
Chris Moritz
You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your competitors like the end of Beaches (or maybe that’s just me…)
Hold up!...
How One Small Habit for Content Marketers Can Make a Big Difference
May 28, 2010
Sarah Mitchell
We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results.
A large part of marketing includes reading and keeping...
How to Use Your Content to Find New Business Opportunities
May 27, 2010
Lisa Petrilli
Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king was guilty of murder.
For the most part you’re not likely using your content...
How to Build Personas to Bring Your Targets (Back) to Life
May 26, 2010
Keith Wiegold
The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers are into an age range, a gender, a geographical location, a household income, that type of thing. Then we end up calling it a target, and wringing our hands about just...
Junta42 Launches Content Marketing Institute
May 24, 2010
Joe Pulizzi
I’m really excited to announce the launch of the Content Marketing Institute (CMI).
The idea of CMI is simple – while there are a lot of great blogs, books and experts out there in and around content marketing, there are still so many questions.
How do I develop a content marketing strategy?
How...
A blog post is like a miniskirt
May 23, 2010
Joe Pulizzi
A blog post is like a miniskirt.
It has to be short enough to be interesting, but long enough to cover the subject.
courtesy of my friend Henry
Start Smart Formula for Your Business Blog: 5 Qs + 3Es
May 22, 2010
Patsi Krakoff
Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services.
But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to consistently write compelling...
How to Use Information Design to Improve Content Marketing
May 22, 2010
Clare McDermott
You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?Continue reading
How to Launch the Content Marketing Institute (in 6 Steps)
May 22, 2010
Joe Pulizzi
Did you ever see or hear about something and think, “well, that just makes too much sense.”
I have. A few things come to mind for me. Al Pacino in The Godfather. Cool weather in San Francisco (every time I’m there at least). LeBron James as a Cleveland Cavalier. Orange shirts.
That’s also the reaction...
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