By Aaron Agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading

By Robert Rose published February 14, 2020

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading

By Ann Gynn published February 13, 2020

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading

By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading

By Carina Rampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading

By Daniel Hochuli published February 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading

By Robert Rose published February 7, 2020

Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]

This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading

By Kim Moutsos published February 6, 2020

4 Content Marketing Goals That Really Matter to the Business

Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading

By Stephanie Stahl published February 5, 2020

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

By Joe Williams published February 4, 2020

Don’t Forget These 7 Tips to Get More Search Traffic

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading

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