By Liam Carnahan published November 13, 2019

The Top 7 Things You Must Know About Google’s BERT Update

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading

By Kim Moutsos published November 12, 2019

175+ Favorite Tech Tools of Content Marketers

Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading

By Joe Pulizzi published November 11, 2019

Marketing 2030: 7 Laws for Content Marketing Success

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading

By Robert Rose published November 8, 2019

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading

By Dennis Shiao published November 7, 2019

Analyze 6 Elements to Land Better Conversion Rates

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading

By Lisa Murton Beets published November 6, 2019

What’s Happening in Manufacturing Content Marketing [New Research]

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

By Jodi Harris published November 5, 2019

How to Engineer Your Brand’s Instagram Success Story

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading

By Lin Ying published November 4, 2019

Channel Broadcast News to Better Your Content Marketing

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading

By Robert Rose published November 1, 2019

How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]

This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business.

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By Ann Gynn published October 31, 2019

5 Writing Tricks to Treat Your Audiences

Do you view numbers as something akin to Frankenstein’s monster? To get over the fear, you need an “exercism” – this five-step workout will train your writing muscles to wrest all benefits from numbers. Continue reading

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