Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.

Making digital content accessible is a must-do for any marketer and brand. To welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.