By Lisa Murton Beets published December 12, 2018

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report. Continue reading

By Stephanie Stahl published December 11, 2018

85+ Expert Predictions for Content Marketing in 2019

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions. Continue reading

By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading

By Aaron Agius published December 7, 2018

7 Content Marketing Tasks to Automate Right Now

Marketing automation is no longer optional – it’s a mainstay of modern marketing. Here’s help on where to get started. Check out these tools to automate the mundane and free you to think more strategically. Continue reading

By Leslie Carruthers published December 6, 2018

How 6 Brands Stand Out and Get Results from Content Marketing

Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading

By Manish Dudharejia published December 5, 2018

How These Unusual Sources Make Your Content Stand Out

If you want your content to stand out – and up – in the vast sea of content, you have to create something sufficiently novel and useful. These unusual research sources will put you ahead of the pack. Continue reading

By Ann Gynn published December 4, 2018

Shouldn’t Every Piece of Content Be Clickbait?

Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading

By Carmen Hill published November 30, 2018

How to Make Your Bland Content Strategy Delicious

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading

By Olga Rabo published November 29, 2018

9 Font Hacks for Instagram Stories You Should Know

If you’re a brand trying to stand out in the Instagram Stories crowd, you need to fill your toolbox with options. Here are nine lesser-known font hacks to get your Stories better visibility. Continue reading