By Shea Drake published January 18, 2019

How to Use Quora and Reddit to Fuel Your Content Marketing Needs

Community sites like Quora and Reddit can be gold mines for your content marketing. But you better respect what is and is not allowed. Here’s how to get a start that won’t end in a suspension or ban (and bring results). Continue reading

By Ann Gynn published January 17, 2019

13 Fresh Ideas to Get More Content Marketing Zing From Employees

Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading

By Kim Moutsos published January 16, 2019

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading

By Aaron Agius published January 15, 2019

How to Get More From Your Livestream After the Broadcast

Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options. Continue reading

By Julia McCoy published January 14, 2019

Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading

By Kevin George published January 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

An email unsubscribe rate of 0% just isn’t possible. But a good unsubscribe rate is less than 0.5%. Not there yet? Try this advice to help bring your unsubscribes down and keep your readers reading. Continue reading

By Jug Babic published January 10, 2019

How to Use Scrum for Content Marketing

Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading

By Dennis Shiao published January 9, 2019

Opportunities for AI in Content Marketing Easily Explained

If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.) Continue reading

By Sara McGuire published January 8, 2019

These 7 Visual Tactics Can Boost Landing Page Conversions

Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading

By Ann Smarty published January 7, 2019

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Here’s how. Continue reading