By Robert Rose published January 17, 2020

Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading

By Carol Hill published January 16, 2020

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading

By Kimberly Zhang published January 15, 2020

Fix These Big Inefficiencies in Your Content Pipeline

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading

By Kelsey Raymond published January 14, 2020

How to Create a Strategic Editorial Calendar

Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading

By Ann Gynn published January 13, 2020

Curate the Ultimate Content Marketing Library With These 51 Book Picks

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading

By Robert Rose published January 10, 2020

Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading

By Aaron Agius published January 9, 2020

A Simple-to-Do Content Audit With 6 Questions

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading

By Erika Heald published January 8, 2020

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading

By Michael Brenner published January 7, 2020

Your How-To Plan for 12 Months of Customer-Focused Blogging

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading

By Lilach Bullock published January 6, 2020

6 AI Tools to Help You Get Smarter in Your Content Marketing

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading

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