Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.
What Experience Do You ‘Get To’ Create for Someone Today?
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.)
The 411 on Data Cleaning, Modeling, and Governance for Marketers
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.
Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples
Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!
We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It
Knowing your why may motivate you to reach your goals. But your brand’s why won’t motivate your customers — or differentiate your content, product, or services — until you connect it to their why. This step-by-step process will help.
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?
60+ Best Books About Marketing, Content, and Business
Looking for a gift for a teammate or yourself? Choose from the dozens of recommended books for marketers and content pros. You’ll find titles on everything from branding to content strategy, the science of persuasion and influence, visual storytelling, Excel tips, and more.
Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
Are We Walking Backward Into the Future of Content and Marketing?
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
How To Battle Organic Search Analytics in the AI Era
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.