CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading
9 Evergreen Content Formats for Long-Term Success [Examples]
Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well. Continue reading
3 Helpful SEO Moves to Get on Topic
To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three SEO techniques to help you get better rankings from content you’re creating. Continue reading
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
Video options abound, particularly given video’s growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits. Continue reading
No Lies: How to Get Content Marketing Right in E-Commerce
A lot of content marketing advice comes from a B2B perspective. But some of content marketing’s best practices change when you talk about online-based businesses. Here’s how e-commerce brands can make content marketing waves. Continue reading
How to Use Facebook Ads to Distribute Your Content
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
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The Most Important Question to Ask Before Launching a Podcast
Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough. Continue reading
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading
GDPR: The Biggest Gift to Content Marketers in a Decade
You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic. Continue reading
How to Use Documentary Filmmaking Techniques to Craft Memorable Content
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading
