By Ann Smarty published October 6, 2022

3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading

By Stephanie Stahl published October 5, 2022

Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook. Continue reading

By Gina Balarin published October 4, 2022

How To Battle Imposter Syndrome on Your Content Marketing Team

Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading

By Jodi Harris published October 3, 2022

Want To Generate More Demand? Follow These 4 Content Tips [Examples]

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading

By Robert Rose published September 30, 2022

How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]

An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner. Continue reading

By Ann Gynn published September 29, 2022

How Pega Launched an Award-Winning Brand Journalism Magazine in 120 Days

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading

By Jodi Harris published September 28, 2022

Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading

By Jim Yu published September 27, 2022

More Helpful Content Dos and Don’ts for New Google Update

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading

By Alex Novkov published September 26, 2022

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Continue reading

By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading

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