By Robert Rose published October 21, 2021

3 Disruptions To Know To Prepare for the Future of Content and Marketing

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading

By Robert Rose published October 20, 2021

Measuring Content Marketing Impact: How To Set Objectives That Matter

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading

By Jodi Harris published October 19, 2021

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading

By Ann Gynn published October 18, 2021

Why You Should Doubt Headline Best Practices Advice (Except This)

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading

By Content Marketing Institute Team published October 15, 2021

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading

By Mike Murray published October 14, 2021

To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This

Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. Continue reading

By Stephanie Stahl published October 13, 2021

B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading

By Jodi Harris published October 12, 2021

In People We Trust: Here’s How To Make Your Content More Human

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading

By Content Marketing Institute Team published October 8, 2021

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience. Continue reading

By Manick Bhan published October 7, 2021

Drop Great Anchor Text To Keep Your SEO Strategy Afloat

As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading

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