By Ann Smarty published April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading

By Jodi Harris published April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind. Continue reading

By Ann Gynn published April 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading

By Stephanie Stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading

By Kim Moutsos published April 17, 2019

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data. Continue reading

By Robert Katai published April 16, 2019

Make Your Blog More Attractive With These 12 Visuals

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading

By Clare McDermott published April 15, 2019

How to Create Content in a World With Bots

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading

By Michele Linn published April 12, 2019

How to Use the 4 Most Helpful Reports in Google Analytics

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

By Ann Gynn published April 11, 2019

Is Your Content Ready to Zig and Zag With Your Buyers?

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading

By Jodi Harris published April 10, 2019

Adopt a Curation Mindset to Get More From Your Top Content

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content. Continue reading