Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading
How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose’s assertion that that can be a good thing for content marketers. Continue reading
Is Twitter Still a Thing for Content Marketers in 2023?
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading
Don’t Avoid Content Operations; Use This Helpful Framework Now
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading
Looking for a Content Marketing Job? Follow This Advice To Get Noticed
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role?
Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
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5 Simple Things You Can Do To Improve the Content Experience for Readers
What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading
2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]
It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how. Continue reading
How To Scale Your Content Marketing Strategy To Improve Efficiency
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading
How To Help the Perfectionist on Your Content Team, Even If It’s You
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading
