By Kim Moutsos published August 16, 2018

3 Ways You Sabotage Your Content Tech Search

Why do we as content marketers struggle to get the right technology in place? It’s not a lack of options. Explore three ways you make the tech-selection process harder (and how to fix it). Continue reading

By Robert Rose published August 15, 2018

Want to Prove Content’s Success? Stop Measuring It

The business value of content marketing cannot be measured by standard content metrics (views, time on page, shares, etc.) Value lies in the behavior change of the audience affected by the content. How can you measure real value? Continue reading

By Ann Gynn published August 14, 2018

31 Cringeworthy Content Marketing Things That Should Die

Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say. Continue reading

By Andrew Davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways. Continue reading

By Carla Johnson published August 10, 2018

How Content Marketing Became One Brand’s Trusted, Unified Source

Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination. Continue reading

By Clare McDermott published August 9, 2018

Are You Really Smart About How AI Works in Marketing?

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting. Continue reading

By Jodi Harris published August 8, 2018

Why You May Want to Rethink Data, Privacy, and Content

No matter how diligent you’ve been with GDPR compliance, the full implications of digital data collection, usage, and protection go much deeper than you may think. Consider these examples – and the lessons they hold for content marketers. Continue reading

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading

By Aaron Orendorff published August 6, 2018

50 of the Best Social Media Tools Selected by Top Marketers

Social media is a jungle. So what’s the one social media tool you would take to a desert island (with great WiFi)? Here are 50 to consider from some big names in content marketing, online marketing, and e-commerce. Continue reading

By Carla Johnson published August 3, 2018

Aon Shares Why Its Content Scorecard Is a Must

One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist. Continue reading