The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading
Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]
This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading
Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]
Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading
How to Use SEO to Boost Branded Keyword Rankings on Google
Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading
The What, Why, and How of TikTok for B2C Brands [Examples]
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]
This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading
4 Content Marketing Goals That Really Matter to the Business
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading
Don’t Forget These 7 Tips to Get More Search Traffic
Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading
