Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
October 4, 2024
Content Marketing Institute Team
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
5 Things Content Marketers Shouldn’t Be Afraid of Doing
October 3, 2024
Alexandra Cote
Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.
How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content
October 2, 2024
Ann Gynn
What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.
The Marketing Career Path Is Crumbling. What Comes Next?
October 1, 2024
Robert Rose
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains.
Where LinkedIn’s AI Move Went Wrong
September 27, 2024
Content Marketing Institute Team
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
How To Find Your Way Through the Marketing Analytics Maze
September 26, 2024
Ann Gynn
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
September 25, 2024
Ann Gynn
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
Isn’t It Obvious? How To Make Content More Useful for Sales
September 24, 2024
Robert Rose
The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner.
Map Your Strategic Path to Content Success
September 24, 2024
Patrick Sanderson
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.
How To Improve Data Storytelling and Gain More Support in Your Organization
September 23, 2024
Dennis Shiao
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
September 20, 2024
Content Marketing Institute Team
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
September 19, 2024
Ann Gynn
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
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