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Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
How To Curate Content That Delivers Fresh Content Without Added Resources

How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
5 Steps To Build a Content Operation Workflow That Helps Everybody

5 Steps To Build a Content Operation Workflow That Helps Everybody

Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.
Why Even Crushing Content Failures Aren’t Mistakes

Why Even Crushing Content Failures Aren’t Mistakes

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
What You Need To Know About Recent ChatGPT and Gemini Features

What You Need To Know About Recent ChatGPT and Gemini Features

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
3 Contextual Link-Building Strategies That Actually Work

3 Contextual Link-Building Strategies That Actually Work

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
Time To Evolve Your Marketing Strategy for Social Media in 2024

Time To Evolve Your Social Media Strategy for 2024

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
Tech Takes Over Marketing (But Not How You Think)

Tech Takes Over Marketing (But Not How You Think)

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
content-efficiency

Maximize Content Efficiency With These 7 Agile Practices

Do your content and marketing teams feel overwhelmed? Do you think they’re inefficient? Explore these seven Agile practices to streamline workflows, boost efficiency, and still create high-quality content that engages your audience.
How To Write Effective Social Media Guidelines That Protect Your Brand

How To Write Effective Social Media Guidelines That Protect Your Brand

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Why Your Content Won't Surprise or Delight Unless You Expect More (From People and AI)

Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)

Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables.