This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading
51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work
Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading
Beyond the PDF: Why B2B Content Marketing Demands an Evolution
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading
How To Make a Better Case for Content Marketing in 2021
As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading
10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading
2 Lessons in Bold Content – and 1 in Following the Leaders
A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading
10 Best Practices to Write the Perfect Email Subject Line
Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading
4 SEO Factors to Consider Before Removing Outdated Website Content
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading
9 Tips to Drive More Web Traffic From Social Media
A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading
