By Ann Gynn published June 7, 2023

5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)

Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading

By Robert Rose published June 6, 2023

Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]

The ideal content optimization framework considers intent, authority, internal context, and external context. Here’s how to build one that works for the way audiences find and consume information today. Continue reading

By Content Marketing Institute Team published June 2, 2023

Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading

By Ashley Baker published June 1, 2023

How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Continue reading

By Jodi Harris published May 31, 2023

5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Try this five-step process to prime your team before brainstorming sessions. You’ll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading

By Robert Rose published May 30, 2023

Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading

By Content Marketing Institute Team published May 26, 2023

Is Marketing Climate Change Coming? Or Is It Already Here?

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading

By Jodi Harris published May 25, 2023

How To Create Disruptive, Innovative Content That Aligns With Your Brand

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that’s found success. Continue reading

By Julia Pizzolato published May 24, 2023

How To Turn Your Content When the Economy Leads Your Audience To Twist

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how. Continue reading

By Robert Rose published May 23, 2023

AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses

What’s missing from your content? Google’s new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading

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