How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
February 6, 2025
Ann Gynn
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
5+ Best Practices for Award-Winning Brand Newsletters
February 5, 2025
Jodi Harris
Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.
8 Brands Give Storytelling-Worthy Responses to L.A. Wildfires and Other Natural Disasters
February 4, 2025
Ann Gynn
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
February 3, 2025
Robert Rose
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may be forgotten when everyone moves on. Instead, balance work that helps people today with visionary content that guides your audience to a future they want.
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
January 30, 2025
Content Marketing Institute Team
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.
Marketing Tips, Templates, and Checklists To Improve Your Content Operations
January 29, 2025
Jodi Harris
You’ve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More
January 28, 2025
Ann Gynn
Benchmark publishing frequency charts are nice, but they shouldn’t be your only research. After all, audiences aren’t homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.
Why AI Makes Content Planning Out Loud More Important Than Ever
January 27, 2025
Robert Rose
Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Here’s how to get people and tools working better together.
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
January 23, 2025
Content Marketing Institute Team
Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.
Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
January 22, 2025
Stephanie Stahl
Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.
Forget Fear, Joyful Marketing Works: Examples From Top Brands
January 21, 2025
Ann Gynn
Joy can be a successful element of your marketing strategy. But marketing with joy doesn’t mean promoting unrelenting optimism. Learn how companies — Purina, Dramamine, Nike, and others — approach joy in their content.
Why Culture Is Key to Brand Marketing’s Influence
January 17, 2025
Amanda Subler
Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyoncé's BeyHive.
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