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The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
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Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)

You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
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The Inside Scoop on Content Marketing Strategy (the Book and the Practice)

A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
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5 Content Discovery Trends To Inform Your Marketing Strategy

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
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How To Work AI Into Content Marketing (in a Way That Works for You)

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
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With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
blockbuster-marketing-prediction

Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
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17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.
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Do You Love Your Content Marketing Job (and Does It Matter)?

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.
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What To Know About ChatGPT Enterprise

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
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How To Scale Content Production By Focusing on Operations [25+ Expert Ideas]

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.