If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
7 Content Marketing Tasks to Automate Right Now
Marketing automation is no longer optional – it’s a mainstay of modern marketing. Here’s help on where to get started. Check out these tools to automate the mundane and free you to think more strategically. Continue reading
How 6 Brands Stand Out and Get Results from Content Marketing
Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading
How These Unusual Sources Make Your Content Stand Out
If you want your content to stand out – and up – in the vast sea of content, you have to create something sufficiently novel and useful. These unusual research sources will put you ahead of the pack. Continue reading
Shouldn’t Every Piece of Content Be Clickbait?
Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading
12 Expert Ideas to Improve Your Content Marketing for Better Leads
Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading
How to Make Your Bland Content Strategy Delicious
It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading
9 Font Hacks for Instagram Stories You Should Know
If you’re a brand trying to stand out in the Instagram Stories crowd, you need to fill your toolbox with options. Here are nine lesser-known font hacks to get your Stories better visibility. Continue reading
7 B2C Brands Offer Content Marketing Lessons and Inspiration
Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading
Cook Up Email Marketing Automation With These 6 Recipes
Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading
