Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.
3 Fixes for Your Engagement Measurement Mistakes
Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.
32 (Surprising?) Ways to Define a Home Run in Content Marketing
You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.
Make Your Content Marketing Strategy Useful – Do It in Visuals
Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.
Content Is NOT the Same as Content Marketing
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.
How to Choose a Successful Topic for Your Next Guest Article
You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading
Get More Content Noticed, Stop the Bad Metadata
Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading
What Content Really Engages? The Inside Scoop From 30 Marketers
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading
7 Social Media Metrics That Should Really Matter to Your Brand
Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
A Crash Course in ABM-Powered Content Marketing
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading
