By Robert Rose published July 10, 2020

The Bad News (and the Good) About 2020 [The Weekly Wrap]

This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading

By Ann Gynn published July 9, 2020

15 Mistakes You May Be Making in Your Content Development

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading

By Shane Barker published July 8, 2020

Tools to Help Your Content Marketing Team Be Successful

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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By Ann Gynn published July 7, 2020

Can Clickbait Be Used for Good?

Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading

By Stefanie Curtis published July 6, 2020

How to Create a Content Marketing Playbook

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading

By Robert Rose published July 3, 2020

Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]

This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading

By David McGuire published July 2, 2020

5 Big Obstacles Encountered by B2B Content Marketers

Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading

By Sasha LaFerte published July 1, 2020

Style Guide: How to Write One for Your Brand

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading

By Kim Moutsos published June 30, 2020

The 5 Most Popular Content Analytics Articles on CMI

You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading

By Ann Gynn published June 29, 2020

How to Make Personal and Corporate Branding Work Together

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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