Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else? Continue reading
Government Agencies Get Real, Funny, and Human on Social Media [Examples]
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content. Continue reading
Where Should Your Customer Journey Start? [New Demand Generation Research]
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Continue reading
For a Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]
Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Robert Rose to explain why. Continue reading
Why the Martech Debate Only Delivers Wrong Answers
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why. Continue reading
Write Like You Talk: 12 Tips for Conversational Content
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading
How To Get Your Audience To Give Their Data for Personalized Content
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading
How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience. Continue reading
Get Executive Buy-in for Content Marketing (Even in an Economic Downturn) [Sponsored]
Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget. Continue reading
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content. Continue reading
