Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading
Tech Marketers Reveal Their Secret Weapons [New Research]
76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading
5 Ways to Create the Most Valuable Content for Your Audience
For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading
Should Engagement Really Matter to Marketers Anymore?
On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading
Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading
5 Alternatives to Make Stock Photography a Last Resort
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading
How to Do Visual Content With Low, Medium, and High Budgets
You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading
You Can Write Faster With This Guide
You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading
How to Visualize Data With Google Data Studio
You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading
Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading
