Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive. Continue reading
Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018
A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best. Continue reading
Chief Content Officer: A Year of Insights
Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality. Continue reading
Multicultural Marketing: Why You Need to Get Started
Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience. Continue reading
4 Real-Life Ledes: Why They Work (and What Could Be Better)
Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading
2 Things to Know About Visual Content Strategy in 2019
It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship. Continue reading
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report. Continue reading
85+ Expert Predictions for Content Marketing in 2019
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions. Continue reading
How to Use LinkedIn as a Brand Publishing Platform
If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
7 Content Marketing Tasks to Automate Right Now
Marketing automation is no longer optional – it’s a mainstay of modern marketing. Here’s help on where to get started. Check out these tools to automate the mundane and free you to think more strategically. Continue reading
