When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading
5 TikTok Tips to Get More Views
TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading
UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week)
Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading
How to Woo and Win Subject Matter Experts (Almost) Every Time
Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading
How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series]
The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading
4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading
3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience
The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading
Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)
A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you. Continue reading
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading
How to Build the Best Relationship With Freelance Content Creators [New Research]
It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading
