By Robert Rose published December 20, 2019

Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap]

Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott.

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By Ann Gynn published December 19, 2019

Look Inside the Idea Garage for 8 Fresh B2C Examples

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading

By Andre Oentoro published December 18, 2019

9 Must-Use Apps to Spice Up Your Instagram

One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help. Continue reading

By Ann Gynn published December 17, 2019

21 Books in 2019 That Make Great Reads for Content Marketers

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading

By Jodi Harris published December 16, 2019

Don’t Obsess Over Search Rankings; Do This Instead

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins. Continue reading

By Robert Rose published December 13, 2019

That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]

This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading

By Dennis Shiao published December 12, 2019

How to Do Brand Storytelling in 3 Successful Ways

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading

By Robert Rose published December 11, 2019

2020 B2C Content Marketing: An Excellent Adventure [New Research]

In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading

By Stephanie Stahl published December 10, 2019

Back to the Future? 90 Content Marketing Predictions for 2020

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading

By Patti Haus published December 9, 2019

What 8 of the Most Popular TED Talks Can Teach You About Content Marketing

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading

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