By Jodi Harris published May 31, 2019

How Publishers Can Overcome the Content Marketing Paradox

While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. Continue reading

By Ann Gynn published May 30, 2019

42 Popular Blogs Motivating Marketers

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education. Continue reading

By Mike Murray published May 29, 2019

Why Google Keyword Rankings Still Matter for SEO

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of). Continue reading

By Ann Smarty published May 28, 2019

3 Tools to Energize Your Content Planning and Execution

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable. Continue reading

By Jonathan Gorham published May 27, 2019

7 Triggers That Make People Want to Share Your Content

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading

By Robert Rose published May 24, 2019

In a Creative Rut? Refresh Your Energy With These Inspiring Insights

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading

By Dennis Shiao published May 23, 2019

7 Insider Tips to Jump Social Media Hurdles

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles. Continue reading

By Robert Rose published May 22, 2019

Will the Real ROI In Content Please Stand Up

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading

By Cathy McPhillips published May 21, 2019

Looking for Industry Influencers? How a B2B Brand Built Its Own

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading

By Aaron Agius published May 20, 2019

Buyer Personas: One Method Doesn’t Fit All

One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading