By Amir Bazrafshan published October 8, 2018

The 5 New Rules of Video Marketing Success

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading

By Meenakshi Krishnan published October 5, 2018

7 Instagram Stickers That Can Make Your Stories Even Better

Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging. Continue reading

By Ann Gynn published October 4, 2018

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study. Continue reading

By Allen Murabayashi published October 3, 2018

Is Your Brand Breaking the Law on Social Media?

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading

By Jonathan Crossfield published October 2, 2018

Brands Often Overlook This Superhero of Storytelling

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading

By Jodi Harris published October 1, 2018

Is Your Corporate Culture Conducive to Content Success?

Today’s successful marketers recognize the need to shift their brand’s mindset to create a culture that promotes more innovative, responsive, and meaningful consumer connections. Here’s how that’s happening. Continue reading

By Aleh Barysevich published September 28, 2018

How to Use Social Media Monitoring as More Than a Listening Tool

If you stop at the listening part of social media monitoring, you’re missing fresh ways to interact with your audience and deliver better business results. Follow these six ways to take social media monitoring to the next level. Continue reading

By Bethany Johnson published September 27, 2018

13 Reasons Why You Should Consider Text-Based Marketing

Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls. Continue reading

By Ann Gynn published September 26, 2018

How to Answer 25 FAQs on Content Marketing

We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions. Continue reading

By Manish Dudharejia published September 25, 2018

Research Tells You How to Pick Better Images for Social Media

Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples. Continue reading