A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals. Continue reading
When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading
Martech Mania Brings International Celebration and Over 11,000 Solutions
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need? Continue reading
How To Reinvent Your Content Discovery Strategy in the Age of AI
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered? Continue reading
7 Formulas for Writing Introductions That Convert Scanners Into Readers
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss). Continue reading
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading
How To Interview a Job Candidate in a Style Fit for a Content Marketer
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member. Continue reading
Watch Your Language: How To Win at Global Customer Service Content
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That’s a translation strategy that must accompany their content strategy. Continue reading
Why Communication Matters More Than Creativity for Long-Term Content Success [Rose-Colored Glasses]
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal communication plan. Continue reading
