By Thom Carter published March 16, 2020

Helpful Tools to Streamline Your Content Production Process

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading

By Robert Rose published March 13, 2020

How to Make Content Your Brand’s Safety Net [The Weekly Wrap]

This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading

By Ann Gynn published March 12, 2020

Successful Ghostwriting Demands Collaboration, Not Magic

Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading

By Kim Moutsos published March 11, 2020

Tech Marketers Reveal Their Secret Weapons [New Research]

76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading

By Julia McCoy published March 10, 2020

5 Ways to Create the Most Valuable Content for Your Audience

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading

By Jodi Harris published March 9, 2020

Should Engagement Really Matter to Marketers Anymore?

On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading

By Robert Rose published March 6, 2020

Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]

This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading

By Chad Newell published March 5, 2020

5 Alternatives to Make Stock Photography a Last Resort

How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading

By Dennis Shiao published March 4, 2020

How to Do Visual Content With Low, Medium, and High Budgets

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading

By Ann Gynn published March 3, 2020

You Can Write Faster With This Guide

You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading

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