By Jodi Harris published February 5, 2019

What It Means to Get Branded Content Right

Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom lines. Continue reading

By Mike Murray published February 4, 2019

2019 SEO Keywords and Google: What’s in Your Poker Hand?

If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing. Continue reading

By Chris Gillespie published February 1, 2019

Want to be Trusted? Here’s a Crash Course in Brand Journalism

To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its trust. Continue reading

By Ann Gynn published January 31, 2019

How to Get the Content Marketing Salary You Deserve

Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue reading

By Ann Smarty published January 30, 2019

3 Tools to Make Your Editorial Calendar More Effective

It’s no longer enough to document your planned content assets. Today’s editorial calendar must involve team collaboration and advanced analytics steps to make higher-level content management possible. Here are three tools to help. Continue reading

By Dennis Shiao published January 29, 2019

Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Do you work in an industry that can be boring, complex, or undifferentiated? Are you challenged to create content to engage your audience? Find out how to make your content interesting, simplified, and differentiated. Continue reading

By Robert Rose published January 28, 2019

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading

By Tom Whatley published January 25, 2019

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading

By Alice Oh published January 24, 2019

Power Up Social Media Strategy With These 4 Tech Tools

Are you overwhelmed by massive social data, growing customer demands on social platforms, and evolving best practices? Consider these four tech solutions to make your social media more manageable and, better yet, more helpful to your brand. Continue reading

By Brad Smith published January 23, 2019

How to Make the Most of Your Paid Content Promotion on Facebook

Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU). Continue reading