By Bryan Arnott published November 27, 2019

What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading

By Ann Gynn published November 26, 2019

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.

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By Julia McCoy published November 25, 2019

The 5 Common Mistakes Every Content Marketer Should Know

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading

By Robert Rose published November 22, 2019

Digging Into the Marketing Measurement Myth [The Weekly Wrap]

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading

By Ann Smarty published November 21, 2019

How to Use Images to Increase Search Visibility and Get More Clicks

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading

By Ann Gynn published November 20, 2019

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading

By Jodi Harris published November 19, 2019

Select Your Search Marketing Tech For Now and the Future

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading

By Dmitry Dragilev published November 18, 2019

How to Use Facebook Ads to Promote Your Content

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading

By Robert Rose published November 15, 2019

‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]

This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading

By Dennis Shiao published November 14, 2019

The One Way to Stand Out in the Crowd of Content

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading

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