By Robert Rose published February 9, 2021

Don’t Let Content Marketing Be a Dead-End Career [New Framework]

To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading

By Ann Gynn published February 8, 2021

How One Brand Grew a Massive Audience by Building a News Site [Example]

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading

By Content Marketing Institute Team published February 5, 2021

3 Brands Crank Up the Volume [Content Marketing Examples]

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading

By Jonathan Rick published February 4, 2021

Will Wikipedia Think Your Page Is Notable?

You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading

By Olga Rabo published February 3, 2021

How to Use Instagram Stories to Get More Followers

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading

By Stephanie Stahl published February 2, 2021

You Can’t Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading

By Jodi Harris published February 1, 2021

Take Control of Your Social Media Success With This Plan

Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading

By Content Marketing Institute Team published January 29, 2021

Brands Give COVID-19 Vaccine a Shot in the Arm

A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading

By Shane Barker published January 28, 2021

5 Underused Video Ideas to Generate Leads

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading

By Robert Rose published January 27, 2021

B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading

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