By Michael Brenner published October 3, 2019

The Best Reason to Do Content Marketing? Organic Search

Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on.
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By Jodi Harris published October 2, 2019

What It Takes to Get the Best Results With Marketing Automation

Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools. Continue reading

By Lindy Roux published October 1, 2019

How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading

By Susan Moeller published September 30, 2019

Get More Traffic From Instagram With This Easy Content Plan

How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers. Continue reading

By Robert Rose published September 27, 2019

The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What?

Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use. Continue reading

By Nico Prins published September 26, 2019

How to Use Google Search Console to Increase Traffic to Your Site

Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading

By Dennis Shiao published September 25, 2019

Is Your Marketing a Pillager of Privacy?

Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading

By Michael Becker published September 24, 2019

How to Get Great Guests for Your B2B Podcast [Outreach Templates]

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading

By Jodi Harris published September 23, 2019

Demand Gen Rises When Quality Content Meets Good Tech

Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level. Continue reading

By Robert Rose published September 20, 2019

The Weekly Wrap: All About How to Win at Presenting

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading