By Kiera Wiatrak published May 10, 2023

How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals. Continue reading

By Robert Rose published May 9, 2023

When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading

By Content Marketing Institute Team published May 5, 2023

Martech Mania Brings International Celebration and Over 11,000 Solutions

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need? Continue reading

By Ahava Leibtag published May 4, 2023

How To Reinvent Your Content Discovery Strategy in the Age of AI

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered? Continue reading

By Olesia Filipenko published May 3, 2023

7 Formulas for Writing Introductions That Convert Scanners Into Readers

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading

By Robert Rose published May 2, 2023

AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss). Continue reading

By Content Marketing Institute Team published April 28, 2023

Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading

By Ann Gynn published April 27, 2023

How To Interview a Job Candidate in a Style Fit for a Content Marketer

Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member. Continue reading

By Robert Rose published April 26, 2023

Watch Your Language: How To Win at Global Customer Service Content

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That’s a translation strategy that must accompany their content strategy. Continue reading

By Robert Rose published April 25, 2023

Why Communication Matters More Than Creativity for Long-Term Content Success [Rose-Colored Glasses]

Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal communication plan. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL