By Robert Rose published January 20, 2023

Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading

By Jodi Harris published January 19, 2023

5 Essential Elements for a Great Newsletter

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading

By Ann Gynn published January 18, 2023

How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading

By Ann Gynn published January 17, 2023

How a Mentorship Program Can Help Both Mentors and Mentees

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading

By Robert Rose published January 13, 2023

Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading

By Ann Gynn published January 12, 2023

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading

By Greg Levinsky published January 11, 2023

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. Continue reading

By Ann Gynn published January 10, 2023

How To Explain Content Marketing to Anyone [Fresh Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading

By Carlijn Postma published January 9, 2023

5 Steps To Mind Map Your Content and Increase Its Reach

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading

By Robert Rose published January 6, 2023

What’s Your Word for 2023? [Rose-Colored Glasses]

Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading

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