How One Content Leader Launched a 150-Year Old Brand Into the Modern Era
R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.
Is Speed, Not AI Technology, the Real Enemy in Marketing?
Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
5 Writing Tricks That Treat Audiences to Better Data-Based Stories
If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
How Core Topics and Content Clusters Lead to Better Google Search Rankings
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
Why Your Content Team Needs Rule Makers – and Rule Breakers
Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI
Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
How The Humane Society Makes Emotional Connections Through Print and Digital Content
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)
As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel.
Why Investors Trust Marketing, But Not Marketers [New Study]
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.