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Why Culture Is Key to Brand Marketing’s Influence

Why Culture Is Key to Brand Marketing’s Influence

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyoncé's BeyHive.
1-Page Content Marketing Strategy

How To Write a 1-Page Content Marketing Strategy in a Few Hours

Develop a content marketing strategy in one page. It can ensure your team and business leaders will actually read it and lead in the same direction. Get started with these seven easy steps.
AI Shakes Up Search Landscape: What Marketers Need To Know Now

AI Shakes Up Search Landscape: What Marketers Need To Know Now

Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.
What’s Lost When AI-Generated Characters Lie and Misrepresent?

What’s Lost When AI-Generated Characters Lie and Misrepresent?

Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
promoting-original-research

How To Promote Your Original Research Report To Get Maximum Press Coverage

Original research is one-of-a-kind content. But if you don’t promote it, that uniqueness won’t help your business. To help attract an audience, follow one or more of these five research promotion ideas.
What Is a Content Marketer, Anyway?

What Is a Content Marketer, Anyway?

Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.
Get in the Flow: What’s Your Word for 2025?

Get in the Flow: What’s Your Word for 2025?

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, there’s no implied rule to “break” as the year progresses. Robert Rose shares his word for 2025. What’s yours?
The Grinch That Stole Creativity: 2024 in Seussian Review

The Grinch That Stole Creativity: 2024 in Seussian Review

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.
Why Your Great Content Isn’t Driving Great Results — And How To Fix It

Why Your Great Content Isn’t Driving Great Results — And How To Fix It

You have great content. It's published on the platforms where your audience is. But your content isn't revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.
https://contentmarketinginstitute.com/articles/instagram-ends-hashtag-following

What Does Instagram’s Hashtag Move Mean for Marketers?

Instagram recently removed the ability to follow hashtags. Some experts say it’s time to rethink your brand’s hashtag strategy — and share some ideas for other ways to get your content discovered.
5 Steps To Make “Work Smart and Reinvent Things” Your 2025 Marketing Motto

5 Steps To Make ‘Work Smart and Reinvent Things’ Your 2025 Marketing Motto

It happens at the end of every year: Many content and marketing projects lie unfinished or uncertain. Instead of stressing out, try these five steps to use this time to reflect, prepare, and set up for 2025. Here’s how.