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Why Content Marketing? – The Video

Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands.

Questions I answer in the video:

  • What is Content Marketing?
  • Why Content Marketing?  Why the opportunity?
  • How about web content?  Are people making buying decisions based off of corporate online content?
  • What about all these terms? Content marketing, custom content, custom publishing, customer media, inbound marketing…should you care?

Joe Pulizzi 1 from Merge Media on Vimeo.