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Why Content Marketing? – The Video

Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands.

Questions I answer in the video:

  • What is Content Marketing?
  • Why Content Marketing?  Why the opportunity?
  • How about web content?  Are people making buying decisions based off of corporate online content?
  • What about all these terms? Content marketing, custom content, custom publishing, customer media, inbound marketing…should you care?

Joe Pulizzi 1 from Merge Media on Vimeo.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.