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Current White Papers

Addressing the Four Challenges of Content Compliance

A how-to-guide for marketers to protect their brand, monitor expirations and ensure content compliance. Learn how marketers track licensed images and videos on websites, Facebook, Instagram, TikTok, YouTube and Amazon.

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Statista Content Marketing Trend Study 2023

What are the success factors in content marketing? How much budget gets earmarked? Which channels are popular? Statista Content Marketing Trend Study has answers from B2B and B2C companies worldwide.

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Track Your Licensed Digital Assets On Websites And Social Media

How do content managers track published assets?  With multiple agencies or even a single in-house marketing team, it can be tough to track images and video post-distribution.

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Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI

Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.

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Definitive Guide to Brand-to-Demand Marketing

Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.

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Thought leadership strategy: A step-by-step guide to planning and building your thought leadership strategy.

Could thought leadership help your brand to rise above the competition?

Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.

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Additional White Papers for Marketers

10 Best Practices to Drive On-Site Engagement

Today's web users increasingly expect an element of social interactivity.

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A Click is Not a Customer: Using Offline Attribution to Improve Digital Ad Performance

Connect online advertising with real results

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A Guide to Customer Giving

Why Doing Good Matters in Driving Loyalty

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Creating Sales & Marketing Alignment

Create strong sales and marketing alignment by following this easy starter guide that covers everything from definition to practical tools.

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Definitions for the Real World of Big Data Marketing

9 terms you and your team need to know.

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Getting Clean Beauty Advertising Right

Advertising Claims in the Beauty Industry. Consumers forge strong bonds with beauty brands they use and follow. But exaggerated advertising claims and misguided marketing practices can break those bonds and damage consumer trust.

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Going Digital While Staying Human: How To Create The Customer Experiences Of Tomorrow

With the advent of AI & machine learning, businesses can now adapt to changing customer expectations faster to deliver experiences that make customers feel understood and drive sales at the same time.

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How to Cut B2B Marketing Costs and Increase Leads & Sales

Cutting Marketing Costs Typically Hurts Your Business - Here's How to Do It Right

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How to Select Your Next SEO Firm: Ten Tough Questions to Guarantee Ongoing Success

Doing SEO right is not easy. Finding the right SEO agency is even more confounding. Use a sound strategy in your selection & ask the appropriate tough questions.

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Learn how Jet, Airbnb and Instacart have built a successful 'Web & App' Strategy

In Web vs. App, we dive into the benefits of both mobile web and native apps, and how each channel has specific benefits that can improve the user experience.

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