Social Media

Learn how to align your social channels with your content goals, create and track relevant brand conversations, attract the attention of relevant influencers, and deliver conversations that will keep your community members engaged and active.

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.


50 of the Best Social Media Tools Selected by Top Marketers

Experts pick the one social media tool they would bring to a desert island.

Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.


By Ann Gynn published May 18, 2023
Have a Feedback Strategy? You Better Because Your Audience Is Watching

By Ann Gynn published May 11, 2023
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

By Dawn Papandrea published April 20, 2023
Government Agencies Get Real, Funny, and Human on Social Media [Examples]

By Content Marketing Institute Team published March 17, 2023
Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

By Aleh Barysevich published February 23, 2023
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