Social Media

Learn how to align your social channels with your content goals, create and track relevant brand conversations, attract the attention of relevant influencers, and deliver conversations that will keep your community members engaged and active.

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.

EDITOR'S PICKS

50 of the Best Social Media Tools Selected by Top Marketers

Experts pick the one social media tool they would bring to a desert island.

Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.

RELATED ARTICLES

By Content Marketing Institute Team published March 17, 2023
Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

By Aleh Barysevich published February 23, 2023
6 Influencer Marketing Metrics To Watch and 5 Tools To Help

By Robert Rose published February 15, 2023
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]

By Ann Gynn published February 2, 2023
Is Twitter Still a Thing for Content Marketers in 2023?

By Jodi Harris published November 23, 2022
Feast on These 9 Content Examples Worthy of Gratitude

More Articles ►

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL