Social Media

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.


50 of the Best Social Media Tools Selected by Top Marketers

Experts pick the one social media tool they would bring to a desert island.

Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.


By Content Marketing Institute Team published July 16, 2021
2 Lessons in Bold Content – and 1 in Following the Leaders

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9 Tips to Drive More Web Traffic From Social Media

By Content Marketing Institute Team published July 2, 2021
Tide Launches Stellar Partnership (and More Content Stories of the Week)

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5 TikTok Tips to Get More Views

By Gavin Bell published June 21, 2021
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