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Where Should You Stick Your Marketing?: Educate Customers Everywhere

I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On the desk in the office sat a computer monitor that was streaming what looked to be a PowerPoint show.  There were about 10 rotating messages...

Putting the "Marketing" in Content Marketing: Six Key Principles to Content Promotion

mar·ket·ing [mahr-ki-ting] 1. The act of buying or selling in a market (Dictionary.com) Content marketing, taken at face value, is simple terminology for a complex process.  Content, as in creating information that meets your customers’ needs, and marketing, as in distributing and promoting it to...

Junta42 Announces Top 42 Content Marketing Blogs

Well, after almost six months in “beta” we’ve decided to launch the full version of Junta42. And what better way to do that than with a cool list. This week we are premiering the Top 42 Content Marketing Blogs that features the best blogs from the net focusing on some aspect of content...

Seth Godin: "Content Marketing is the Only Marketing Left" and 10 New Marketing Lessons

Just sat through an hour teleseminar (Seth’s Meatball Sundae Book Tour) produced by Author Teleseminars and Elizabeth Marshall, that included Seth Godin, Michael Port and David Meerman Scott. I’m a regular reader of Seth’s and David’s blogs. If you are at all in the marketing...

Why Small Businesses Have a Marketing Advantage Over Large Businesses

Many of our consulting clients are small businesses. For some reason, even though budgets aren’t what they are in the larger companies we work with, I love the potential that exists with small businesses. When we make recommendations to larger companies, it takes sometimes many months to get them...

3 Things Your Customers Won't Tell You...Unless You Ask

Came across this simple, but excellent post by Dave Navarro at Freelance Folder. The three questions that Dave discusses are: #1 – Why Do You Enjoy Being My Customer? #2 – What Else Do You Wish My Business Did? #3 – Who Should You Tell About My Business? According to Dave, these are...

Content Marketing Lessons from LEGO

LEGO pieces are literally all over our house. We have the traditional sets, like the airport and fire station, the Star Wars series, LEGO Creators, and just about all the Bionicles. If you have boys (or girls) of any age up to 14, you probably know what I am talking about. LEGOs are small building toys...

Organizational Critical Success Factors a Must for Marketing

The marketing function in a business often develops and evolves in a silo. Sales messaging becomes the predominant communications to customers, and overall communications initiatives become tactical and short-term in nature. After a while, management begins to forget if they ever had a marketing strategy...

Your Most Profitable Strategy: Focus on Current Customers

I was flipping through my notes on the book, “Managing Business-to-Business Marketing Communications” by J. Nicholas DeBonis and Roger S. Peterson.  Excellent book, and here are the highlights as it pertains to customer retention. The Fundamental Principal of Marketing It is exponentially...

Want Customer Loyalty? Create Customer Wins with Content

The August 13th BusinessWeek article from Jack & Suzy Welch is truly eye-opening from a marketing perspective (link to article provided here, but requires BusinessWeek subscription). Welch discusses how customer loyalty has changed from a one-way (competitive price, excellent product quality, easy...

7 Ways "New School" Marketing Beats "Old School"

This topic has been on my mind lately. It can really be summed up in the “old school” vs “new school” debate. I know it’s not that simple, but bear with me. The No. 1 question my team has received as we prepare to launch Junta42 is about marketing. How are you going to market?...

Content Distribution Only Business Left in Publishing?

Scott Carp suggests that the only true business model on the web is distribution. Custom publishing can no longer afford to be (or be perceived as) second-rate content. The time for marketers (and responsibility) is now!