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How to Put Together an Editorial Calendar for Content Marketing

Learn how to create an editorial calendar that's specifically designed to help you organize, track, and manage content marketing efforts.

How to Identify Where Your Audience is Participating Online

In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you better understand your web-browsing audience. Today, I’ll help you identify where they are hanging out online.Continue reading

The Role of PR in Content Marketing

So, you’ve created some remarkable content. But before you pop the cork, ask yourself: If you build it, will they engage and interact? With everyone creating content these days, it’s no longer true that people will rush to read content. In my experience, adding a PR component to your content marketing...

7 Reasons Print Will Make a Comeback in 2011

Okay…there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print. The...

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you should be doing on that blog, such as using Blogger because it has the best SEO...

How to Use Content Marketing to Build Trust

One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a certain topic. Consumers are smart. They won’t believe you if you tell them you are fantastic. You need to prove it. How? By being...

How to Begin Mobile Content Publishing: Survey Audience Needs

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, they would have said, ‘faster horses.’ ” Over 100 years after...

There are two types of marketers: Content marketers and everyone else

I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. Toward the beginning of the video, Jason makes this comment: There are two types of people: Entrepreneurs and everyone else. Jason then goes on to talk about how entrepreneurs are Samurai’s and that people...

How to Repurpose Content to Stay Consistent

As much as its advocates hate to admit it, sometimes content marketing fails – or more accurately, sometimes people fail at content marketing. Consistency is key, because without consistency, you can’t gain momentum, and without momentum, content marketing success is a long shot, at best. Without...

How to Find the Right Keywords for Your Content Marketing Efforts

Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords for your audience?Continue reading

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have become conversations. So the question is this:...

How One Company Got Started with Content Marketing

Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies.  Our portfolio companies weren’t the only ones taking notes.  After hearing the experts, we were sold.  We jumped right into a content...