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News and Trends

Stay on top of the latest news, research, emerging innovations, and hot creative trends in the ever-evolving world of content marketing.

Editor's Picks

40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025

People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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