Annual Research
In addition to custom research projects, CMI conducts annual surveys of content marketers, content management professionals, and agencies that offer content marketing services. From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors.
Additional research insights may be found here.
Thirteenth Annual Content Marketing: Benchmarks, Budgets, and Trends
Our annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves. CMI releases the B2B report in the fall. Reports focusing on B2C and vertical industry segments follow.
7 Things B2B Content Marketers Need in 2023 [New Research]
3 Top Content Marketing Challenges in Manufacturing [New Research]
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
Surprising and Expected Results From Tech Content Marketers [New Research]
Content Marketing Career & Salary 2023 Outlook
Our new research into content marketing careers and salaries will help you understand how to build a case for what you need in your current job, reveal which skills other content marketers plan to invest in, and show how your salary stacks up against others.
2023 Content Marketing & Salary Outlook
Content Marketing Video & Visual Storytelling Survey
Learn how marketers use video as part of the content marketing mix. This report looks at the types of videos marketers use, how audiences engage with videos, video marketing budgets, metrics, and more.
2022 Video & Visual Storytelling Survey
Content Marketing for Demand Generation Research 2022
This market brief, based on CMI’s fourth annual Content Marketing for Demand Generation Survey, discusses a return to demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Packed with charts and survey findings, this report shows trends over the last three years in content marketing use for demand gen and offers ideas for optimizing your efforts.
2022 Content Marketing for Demand Generation Survey
Content Management & Strategy Research 2021
This annual research studies how content professionals use technology to manage and scale content assets across the enterprise, identify audiences, and target content precisely across the customer journey. CMI previews key findings at our annual ContentTECH Summit event and releases the full report later in the spring.
2021 Content Management & Strategy Survey
Creating Content for Sales Enablement Survey
This new, 2021 CMI original research explores the relationships between content marketing and sales teams. The research delves into how topics are identified; how content is created; and how sales teams use content throughout the buyer’s journey to convert prospects into customers. Barriers, challenges, and needs are explored.
Creating Content for Sales Enablement Survey
BECOME A MORE SUCCESSFUL CONTENT MARKETER
Successful content marketers often possess distinguishing characteristics. Our annual research consistently shows that one of the most important characteristics they have in common is a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.
In addition to our annual survey, check out our custom research on special content marketing topics of interest. Past qualitative interviews with small, enterprise teams of content marketing executives may be found here.
Research Archive
Twelfth Annual Content Marketing: Benchmarks, Budgets, and Trends
- B2B Content Marketing: Benchmarks, Budgets, and Trends: Insights for 2022
- Manufacturing Content Marketing Benchmarks, Budgets, and Trends With Insights for 2022
- B2C Marketers: Make Sure You Are on Stable Ground [New Research]
- 3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]
- Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]
- 2021 Content Marketing Video & Visual Storytelling Survey
Content Marketing for Demand Generation Research
- 2020 Content Marketing for Demand Generation Survey
- 2019 Content Marketing for Demand Generation Survey
- 2018 Content Marketing for Demand Generation Survey
Eleventh Annual Content Marketing: Benchmarks, Budgets, and Trends
- B2B Content Marketing: Benchmarks, Budgets, and Trends: Insights for 2021
- Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
- B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
- Enterprise Content Marketing: Benchmarks, Budgets, and Trends with Insights for 2021
- Technology Content Marketing Benchmarks, Budgets, and Trends with Insights for 2021
Tenth Annual Content Marketing: Benchmarks, Budgets, and Trends
- B2B Content Marketing 2020: Benchmarks, Budgets, and Trends — North America
- Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends
- B2C Content Marketing 2020: Benchmarks, Budgets, and Trends — North America
- Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends — North America
- Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Management & Strategy Research 2020
Ninth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America
- B2C Content Marketing 2019: Benchmarks, Budgets and Trends — North America
- Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends
- Enterprise Content Marketing 2019: Benchmarks, Budgets and Trends — North America
- Technology Content Marketing 2019: Benchmarks, Budgets and Trends
Content Management & Strategy Research 2019
Content Marketing Institute Agency 2019 Research
CMI has studied agency professionals’ use of content marketing in two separate reports:
- Agency Content Marketing Benchmarks, Budgets, and Trends – shows how agencies use content marketing to promote their agency’s services
- Content Marketing Agency Survey 2019 – provides insights on the content marketing services agencies offer to clients
Eighth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America
- Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America
- Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends
- Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends
- Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America
Content Management & Strategy Research 2018
Seventh Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America
- Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America
- Content Marketing in the UK: 2017 Benchmarks, Budgets, and Trends
- Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends
- Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America
- B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America
First Annual Content Management & Strategy Research
Sixth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2016 Benchmarks, Budgets and Trends — North America
- Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends – North America
- 2016 Content Marketing Benchmark, Budgets, and Trends for Australia
- 2016 Content Marketing Benchmark, Budgets, and Trends in the UK
- B2B Manufacturing Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
- B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
- B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends—North America
Fifth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America
- B2C Content Marketing: 2015 Benchmarks, Budgets and Trends — North America
- Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America
- Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends
- Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends
- B2B Small-Business Content Marketing 2015: Benchmarks, Budgets and Trends — North America
- B2B Manufacturing Content Marketing 2015: Benchmarks, Budgets and Trends — North America
- B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America
- B2B Enterprise Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America
Fourth Annual Content Marketing: Benchmarks, Budgets and Trends
- B2B Enterprise Marketing: 2014 Benchmarks, Budgets, and Trends — North America (Published April 2014)
- B2B Technology Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published March 2014)
- B2B Manufacturing Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published March 2014)
- B2B Small Business Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published February 2014)
- Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends (Published December 2013)
- Content Marketing in Australia: 2014 Benchmarks, Budgets, and Trends (Published November 2013)
- Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America (Published November 2013)
- B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America (Published October 2013)
- B2B Content Marketing: 2014 Budgets, Benchmarks and Trends — North America (Published October 2013)
Third Annual Content Marketing: Benchmarks, Budget and Trends
- B2B Small Business Content Marketing: 2013 Budgets, Benchmarks and Trends — North America (Published April 2013)
- B2B Enterprise Content Marketing: 2013 Budgets, Benchmarks and Trends — North America (Published April 2013)
- B2B Software Content Marketing: 2013 Budgets, Benchmarks and Trends — North America (Published April 2013)
- Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends (Published March 2013)
- Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends (Published February 2013)
- B2C Content Marketing 2013: Benchmarks, Budgets and Trends – North America (Published November 2012)
- B2B Content Marketing 2013: Benchmarks, Budgets and Trends – North America (Published October 2012)
Second Annual Content Marketing: Benchmarks, Budget and Trends
- B2B Content Marketing 2012: Benchmarks, Budgets and Trends (Published December 2011)
First Annual Content Marketing: Benchmarks, Budget and Trends
- B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report (Published September 2010)
- B2B Content Marketing 2010: Large Organization Report (Published January 2011)
- B2B Content Marketing 2010: Mid-Size Organization Report (Published January 2011)
- B2B Content Marketing 2010: Small Organization Report (Published January 2011)
- B2B Content Marketing 2010: Agriculture Report (Published January 2011)
- B2B Content Marketing 2010: Computing/Software Report (Published January 2011)
- B2B Content Marketing 2010: Manufacturing Report (Published January 2011)
- B2B Content Marketing 2010: Professional Services Report (Published January 2011)
