Research

Annual Research

In addition to custom research projects, CMI conducts annual surveys of content marketers, content management professionals, and agencies that offer content marketing services. From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors.

Additional research insights may be found here.

Ninth Annual Content Marketing: Benchmarks, Budgets and Trends

Now in its 10th year, our annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves. CMI releases the B2B report, which kicks off the series, fall after Content Marketing World, followed by reports focusing on B2C and vertical industry segments.

B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends

 

 

B2C Content Marketing 2019: Benchmarks, Budgets and Trends — North America

 

 

Enterprise Content Marketing 2019: Benchmarks, Budgets and Trends — North America

 

 

Technology Content Marketing 2019: Benchmarks, Budgets and Trends

 

 

Content Management & Strategy Research 2019

This annual research studies how content professionals use technology to manage and scale content assets across the enterprise, identify audiences, and target content precisely across the customer journey. CMI previews key findings at our annual ContentTECH Summit event and releases the full report later in the spring.

2019 Content Management and Strategy Survey

 

 

 

Content Marketing Institute Agency Research

CMI has studied agency professionals’ use of content marketing in two separate reports:

  • Agency Content Marketing Benchmarks, Budgets, and Trends – shows how agencies use content marketing to promote their agency’s services
  • Content Marketing Agency Survey 2019 – provides insights on the content marketing services agencies offer to clients

Agency Content Marketing 2019: Benchmarks, Budgets and Trends

 

 

Content Marketing Institute 2019 Agency Survey

 

Eighth Annual Content Marketing: Benchmarks, Budgets and Trends

B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America

 

 

B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America

 

 

Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends

 

 

Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends

 

 

Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America

 

 

Content Management & Strategy Research 2018

2018 Content Management and Strategy Survey

 

 

 

BECOME A MORE SUCCESSFUL CONTENT MARKETER

Successful content marketers often possess distinguishing characteristics. Our annual research consistently shows that one of the most important characteristics they have in common is a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.

In addition to our annual survey, check out our custom research on special content marketing topics of interest. Past qualitative interviews with small, enterprise teams of content marketing executives may be found here.

 

Research Archive

Seventh Annual Content Marketing: Benchmarks, Budgets and Trends

First Annual Content Management & Strategy Research

Sixth Annual Content Marketing: Benchmarks, Budgets and Trends

Fifth Annual Content Marketing: Benchmarks, Budgets and Trends

Fourth Annual Content Marketing: Benchmarks, Budgets and Trends

Third Annual Content Marketing: Benchmarks, Budget and Trends

Second Annual Content Marketing: Benchmarks, Budget and Trends

First Annual Content Marketing: Benchmarks, Budget and Trends