Research

Annual Research: Content Marketing Benchmarks, Budgets and Trends

Since 2010, CMI has surveyed content marketers to uncover insights such as:

  • What distinguishing characteristics do top-performing content marketers possess?
  • How do they use content to attract and keep audiences?
  • What factors do they consider while creating content?
  • In which areas of content marketing are they investing?
  • What are the content marketing issues of concern to their organizations?

From our annual survey data, we produce various reports each year, which may be found below. Each report is launched via a CMI blog post, which provides commentary on the research findings. Additional research insights may be found here.

Ninth Annual Content Marketing: Benchmarks, Budgets and Trends

B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends

 

 

 

Eighth Annual Content Marketing: Benchmarks, Budgets and Trends

B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America

 

 

B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America

 

 

Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends

 

 

Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends

 

 

Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America

 

 

Content Management & Strategy Research 2018

2018 Content Management and Strategy Survey

 

 

 

First Annual Content Management & Strategy Research

2017 Content Management and Strategy Survey

 

 

 

BECOME A MORE SUCCESSFUL CONTENT MARKETER

Successful content marketers often possess distinguishing characteristics. Our annual research consistently shows that one of the most important characteristics they have in common is a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.

In addition to our annual survey, check out our custom research on special content marketing topics of interest. Past qualitative interviews with small, enterprise teams of content marketing executives may be found here.

 

Seventh Annual Content Marketing: Benchmarks, Budgets and Trends

B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America

 

 

B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America

 

 

Content Marketing in the UK: 2017 Benchmarks, Budgets, and Trends

 

 

Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends

 

 

Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America

 

 

B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America

 

 

Sixth Annual Content Marketing: Benchmarks, Budgets and Trends

 

Fifth Annual Content Marketing: Benchmarks, Budgets and Trends

Fourth Annual Content Marketing: Benchmarks, Budgets and Trends

Third Annual Content Marketing: Benchmarks, Budget and Trends

Second Annual Content Marketing: Benchmarks, Budget and Trends

First Annual Content Marketing: Benchmarks, Budget and Trends