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How Technology Marketers Lead the Way in AI Experimentation

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

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Why Most Video Content Fails To Reach Its Full Potential [New Research]

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they’ll spend their budget. Find the answers in the CMI’s latest research report.

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Content Marketing Career & Salary 2024 Outlook

How much do content marketers make? How is AI affecting careers? What steps should marketers take to future-proof their skills? We surveyed more than 1,000 marketers, and the results reveal eye-opening insights on how AI is impacting everything from pay to specialization and even career longevity.

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Content Marketing for Demand Generation 2023 Research

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.

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Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2023

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

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B2C Content Marketing Benchmarks, Budgets and Trends: Outlook for 2023

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.

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Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2023

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

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