Research

Annual Research

In addition to custom research projects, CMI conducts annual surveys of content marketers, content management professionals, and agencies that offer content marketing services. From these surveys, we produce original research reports that reveal insights about changing practices, challenges, and success factors.

Additional research insights may be found here.

Thirteenth Annual Content Marketing: Benchmarks, Budgets, and Trends

Our annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves. CMI releases the B2B report in the fall. Reports focusing on B2C and vertical industry segments follow.

7 Things B2B Content Marketers Need in 2023 [New Research]

 

 

3 Top Content Marketing Challenges in Manufacturing [New Research]

 

Content Marketing Career & Salary 2023 Outlook

Our new research into content marketing careers and salaries will help you understand how to build a case for what you need in your current job, reveal which skills other content marketers plan to invest in, and show how your salary stacks up against others.

2023 Content Marketing & Salary Outlook

 

 

Content Marketing Video & Visual Storytelling Survey

Learn how marketers use video as part of the content marketing mix. This report looks at the types of videos marketers use, how audiences engage with videos, video marketing budgets, metrics, and more.

2022 Video & Visual Storytelling Survey 

 

 

 

Content Marketing for Demand Generation Research 2022

This market brief, based on CMI’s fourth annual Content Marketing for Demand Generation Survey, discusses a return to demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Packed with charts and survey findings, this report shows trends over the last three years in content marketing use for demand gen and offers ideas for optimizing your efforts.

2022 Content Marketing for Demand Generation Survey

 

 

 

 

 

 

 

 

Content Management & Strategy Research 2021

This annual research studies how content professionals use technology to manage and scale content assets across the enterprise, identify audiences, and target content precisely across the customer journey. CMI previews key findings at our annual ContentTECH Summit event and releases the full report later in the spring.

2021 Content Management & Strategy Survey

 

 

 

Creating Content for Sales Enablement Survey

This new, 2021 CMI original research explores the relationships between content marketing and sales teams. The research delves into how topics are identified; how content is created; and how sales teams use content throughout the buyer’s journey to convert prospects into customers. Barriers, challenges, and needs are explored.

Creating Content for Sales Enablement Survey

 

 

 


BECOME A MORE SUCCESSFUL CONTENT MARKETER

Successful content marketers often possess distinguishing characteristics. Our annual research consistently shows that one of the most important characteristics they have in common is a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.

In addition to our annual survey, check out our custom research on special content marketing topics of interest. Past qualitative interviews with small, enterprise teams of content marketing executives may be found here.

 

Research Archive

Twelfth Annual Content Marketing: Benchmarks, Budgets, and Trends

Content Marketing for Demand Generation Research

Eleventh Annual Content Marketing: Benchmarks, Budgets, and Trends

Tenth Annual Content Marketing: Benchmarks, Budgets, and Trends

Content Management & Strategy Research 2020

Ninth Annual Content Marketing: Benchmarks, Budgets and Trends

Content Management & Strategy Research 2019

Content Marketing Institute Agency 2019 Research

CMI has studied agency professionals’ use of content marketing in two separate reports:

Eighth Annual Content Marketing: Benchmarks, Budgets and Trends

Content Management & Strategy Research 2018

Seventh Annual Content Marketing: Benchmarks, Budgets and Trends

First Annual Content Management & Strategy Research

Sixth Annual Content Marketing: Benchmarks, Budgets and Trends

Fifth Annual Content Marketing: Benchmarks, Budgets and Trends

Fourth Annual Content Marketing: Benchmarks, Budgets and Trends

Third Annual Content Marketing: Benchmarks, Budget and Trends

Second Annual Content Marketing: Benchmarks, Budget and Trends

First Annual Content Marketing: Benchmarks, Budget and Trends

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