Content Creation

4 Business Storytelling Examples That Break the Problem-Solution Mold

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.

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Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

As Tina Fey said, “Writing is the worst.” We can’t change that, but we can offer this help to make you a faster, stronger, better writer.

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency.


By Ann Gynn published December 1, 2021
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