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Content Development Marketing Resources

Developing content that’s relevant, engaging, and impactful involves much more than great copywriting. It requires a deep understanding of your target audience, their informational needs, and how your brand’s offerings can help solve their current challenges. Learn about the latest best practices for planning topics, formats, and channels, implementing sound editorial guidelines, and cultivating a distinctive voice so your content development efforts deliver exceptional audience value while driving meaningful business results.

Editor's Picks

6 Ideas for Epic Audio and Video Storytelling [Examples]

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

7 Ancient Archetypes That Give Your Content Fresh Relevance

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch your next content marketing initiative.

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