Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.


By Ann Gynn published June 12, 2018
How to Get Content Marketing Wrong? Think Like a PR Person

By Julia McCoy published June 7, 2018
How to Explain Content Marketing ROI to Win (or Keep) Buy-In

By Meenakshi Krishnan published May 28, 2018
3 Models (and Tools) to Understand, Predict, and React to Your Social Media

By Jodi Harris published April 23, 2018
Road Map to Success: Monitoring and Measuring Your Content’s Performance

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