Analytics and Data

Learn which content marketing metrics to track, how to analyze performance data, and effective ways to turn your audience insights into increased marketing ROI.

23 Measurement Definitions Every Content Marketer Should Know

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.


4 Content Marketing Goals That Really Matter to the Business

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.

Measuring Content Marketing Impact: How To Set Objectives That Matter

In a universe where marketing can’t be proven mathematically, what good is math? It’s immensely valuable if you have this one thing – a shared sense of what success looks like. It’s all in this episode of Marketing Makers.


By Ann Gynn published January 12, 2023
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

By Brooke Gocklin published December 19, 2022
The Content Director’s Secret to Measurable Impact [Sponsored]

By John Hall published July 20, 2022
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

By Robert Rose published May 27, 2022
Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

By Aaron Agius published May 24, 2022
Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

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