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Analytics and Data

To justify an investment in content marketing, executive stakeholders expect quantifiable proof of the valuable returns the business receives from its content marketing investment. To provide that proof, marketers need organization-wide alignment on which content goals and objectives to prioritize and an effective strategy for measuring, analyzing, and reporting performance.

Learn which content marketing metrics to track, how to accurately interpret analytics data, and effective ways to turn audience insights into increased content ROI.

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

Editor's Picks

Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric

An old marketing metric is back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.

5 Content Marketing Measurement Don’ts (and What To Do Instead)

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.

More Analytics Content From CMI ➤

From the Digital Analytics Association

Building a Bridge to Data Science featuring Jim Sterne and Ian Thomas

Building a Bridge to Data Science

Are data scientists just data analysts with fancy titles? The roles overlap, but they require different skills and play different roles. Learn which is right for you.

Problem-Solving Skills for Data Analysts

Solving data analytics problems often requires the expertise of multiple teams. And that means the path from problem to solution gets convoluted. This structured process will help you find solutions to complex analytics problems (and save time on future challenges).
A person pulls a boulder up a steep hill next to the headline Why Organizations Struggle With Analytics (and How To Overcome the Struggles)

Why Organizations Struggle With Analytics (and How To Overcome the Struggles)

Many organizations have digital analytics tools and teams, but they still struggle. This approach to developing an analytics process will set your team on the road to actionable insights. 

More Analytics Content From DAA ➤