Analytics and Measurement

Measuring Content Marketing Impact: How To Set Objectives That Matter

In a universe where marketing can’t be proven mathematically, what good is math? It’s immensely valuable if you have this one thing – a shared sense of what success looks like. It’s all in the latest episode of Marketing Makers.


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EDITOR'S PICKS

These 4 Analytics Oversights Mess With Your Content Performance Plan

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective.

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