Content Marketing Framework: Process
If we haven’t said it enough, we’ll say it one more time: The processes you put in place to manage your content marketing will be unique. Your story is (or should be) unique, and so too will be your method for telling it.
Once you have developed your content marketing plan, identified your audience, and created your channel plan, it’s time to operationalize all of this.
Organize your content marketing team
To operationalize content marketing, you need the right team in place. Check out this advice on what you need to build your content marketing team:
- 5 Steps To Build a Content Operations Workflow That Helps Everybody
- Don’t Avoid Content Operations; Use This Helpful Framework Now
- Content Marketers: Here’s How To Ask for (and Get) the Salary You Want
- 23+ Content Marketing Skills You Need for Today and the Next Five Years
- Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
- When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]
- 5 Ways To Be a Better Content Team Leader in 2023
- 6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)
Use the right tools
Optimize your content
As part of having a conversation, you’ll need to create content. But, before you do that, you need to understand how you will optimize this for your users. While all of your content should be written for people, not search engines, understanding the basics of search engine optimization will help a great deal:
- If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?
- Update Your SEO Strategy for the AI Era With These 23 Expert Tips
- 5 SEO Content and Design Tips To Improve Your Ranking in SERPs
- Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
- Must-Have Checklist To Creating Valuable Content
- Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)
- 5 Meta Description Tips To Help Your Content Get the Clicks
- How To Reinvent Your Content Discovery Strategy in the Age of AI
- 6 Things You’re Doing Wrong With Website Content Optimization
- SEO for Digital Content Marketing: How To Optimize for Search in 2023