I was asked this same question in three consecutive days this week. So, how many blog posts make the correct frequency for corporate bloggers? When I asked the question back to those people, I received the following answers: Two times per month Once per week At least once per month The correct answer...

Great business books change the world one discipline or market segment at a time. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses. My individual world-changer is Presenting to Win by Jerry Weisman who taught Silicon Valley entrepreneurs how...

If you’re going mobile with your content marketing, then consider location-based services (LBS). A location-based service is a network that provides content to your mobile phone or devices based on where you are. Your physical location is the trigger for content. If you’ve ever checked in using FourSquare,...

Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers. Despite the horror stories (e.g., United Breaks Guitars or Boeing’s Social Media Lesson), the benefits...

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content Officer job description.  Now there is! Thanks to our...

Digging in to reveal the vital nuggets of information that tell a brand or company’s story is an essential first step in the content development process. At SPROUT Content, one of the first things we send to clients is our content questionnaire. This simple yet informative Q&A doc is tailored for...

Scuba divers everywhere remember that first breath underwater. If you’ve never experienced it, the moment feels strangely magical. Your brain asks, “how is this possible?” despite the gear you’re wearing. Then, with the next breath, you’re ready to explore brand new territory. Similarly, marketing professionals...

It used to drive me bonkers. I’d interview someone for a project. 10% of the interview ended up in the project. 90% never even saw the light of day.   And you know what made matters even worse? That 90% was valuable and useful content. Continue reading

Before jumping onto the bandwagon that content marketing is just another cost, understand that Americans spend over 10 hours a day consuming content across media platforms. To reach your target audience, it’s critical to be where they are. Creating content across a variety of media formats that are integrated...

Are you looking for a really good way to engage your prospects and customers? I’m a big fan of branded content tools, also called interactive marketing tools and value selling tools. What is a branded content tool? Essentially it’s an electronically-enabled service that gathers information from prospects...

The concept of content marketing is nothing new, but the forms of delivery have changed. While marketers tout the use of digital distribution because it is cost-effective, marketers can also benefit from personalized, in-person delivery. Let’s step back and forget about content marketing for just a moment....

Here’s an interesting infographic from Fathom on the power of storytelling that I wanted to share. A great reminder that the creation of valuable, compelling stories on a consistent basis can maintain or change the behavior of your target audience. Content marketing. Great stuff!