What do B2B decision makers and purchase influencers care about?  Reducing risk! They want to make a buying decision that will enhance their careers. They want information that will help them make the best business decision possible – a decision that will result in cost savings and/or increase top line...

A big part of a content marketing strategy is acquiring an audience. The majority of media companies spend thousands, even millions on audience development strategies in order to qualify and distribute to their target audience.  Tactics used include post cards, direct mail, telemarketing, email solicitation,...

If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for logic, structure or flow. Or your copy may...

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a future post on the topic. Continue...

I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing. Now, all kidding aside, the rise of content marketing has nothing to do with stopping anything with traditional marketing....

You’ve read many books and blogs about content marketing. You’re planning to attend Content Marketing World. You get it. You know that content marketing is a strategically important element to your company and your products or services. What about your career? What’s your content marketing strategy?Continue...

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those of you not familiar with Groupon, it’s a deal-of-the-day website launched in November of 2008 that now serves over 175 markets in North America.  Most recently,...

Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. Fortunately, there are ways to rinse, sort and recycle content by poring over our content libraries for new angles, hooks or...

More than 1,100 North American marketers are spending 26 percent of their budget on content marketing projects, and 51 percent say they plan to increase their spend on content marketing over the next 12 months, according to Content Marketing Institute research. Great, right? Not so fast. IDC research...

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes my brand so interesting that people will want to talk about...

Using tools to make your life easier sounds great in theory, but with the myriad of options available, and the time it takes to learn each one, which are the ones you should consider? We asked our trusty CMI contributors to weigh in  on tools for social media monitoring, collaboration, productivity and...

I was asked this same question in three consecutive days this week. So, how many blog posts make the correct frequency for corporate bloggers? When I asked the question back to those people, I received the following answers: Two times per month Once per week At least once per month The correct answer...