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10 Ideas to Help You Maintain a Consistent Blogging Schedule

Have you recently started a group blog or are you struggling to maintain one? In a comment on another blog I write for, Savvy B2B Marketing, someone recently told me he was starting a group blog and expressed this concern: “Our biggest challenge will probably be publishing a continuous flow of interesting...

Why Long-Tail Search Rules (and what to do about it)

Listened to Chris Baggott from Compendium talk yesterday at the AMA Content Marketing conference about the power of mixing social and search. Here are some stats from Chris that will get you thinking: 88% of clicks come from organic search (left side). The remaining 12% of clicks go to paid keywords...

Want Engaging Content? Answer These 3 Questions First

How do you know if your content is hitting the mark? Not only does it need to get you on your prospects’ radar, but it ultimately needs to compel them to engage with you. To keep things simple, I suggest B2B marketers focus on three questions.Continue reading

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin The formidable challenge for marketers of boring brands is that you have to present content that is remarkable...

The 3 Forgotten Tactics of Content Marketing

First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that they forget the content marketing tactics that customers are actually engaging in.  But more on that in a second. Second, I spent the evening talking to HVAC contractors...

It’s Not About You: Four Tips To Make Your Blog More Reader-Centric

Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are you more interested in their analysis of the latest trends, research and tips on content marketing? A “reader-centric” blog focuses on the...

Getting Started with Analytics: How to Get Buy-in From Your Team

All too often, I’ll ask a client a question, and they’ll readily have an answer. But when I question the answer and ask for a source, they’ll tell me, “We just know.” I don’t have to explain why this is SO wrong, and yet we all do it all the time. Instead of finding proof for our assumptions, we base...

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will be able to create a larger volume of valuable content for your target audiences. Even though multiple authors spread out...

Not Talent, but Perseverance in Content Creation

This article from Sports Illustrated intrigued me.  It’s a feature on Texas Ranger’s pitcher C.J. Wilson. In it, Wilson says “Talent is irrelevant…I’ve got much less natural talent than lots of other pitchers…I wasn’t even the best player on my Little League...

Three Tests to Optimize Your Website: VBO, LPO and CRO

This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one of the first key components: Optimization. The first rule of optimization is to...

Content Marketing: 5 Tips to Go Big or Go Home!

I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to them. The last point from Hubspot CEO Brian Halligan is critical for not just business owners, but content marketers. It Is A Go Big Or Go Home World We Live...

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old saying goes, the devil is in the detail. With that in mind, here is...