By Joe Pulizzi published April 22, 2011 Est Read Time: 1 min

Businesses Storytelling [Infographic]

Here’s an interesting infographic from Fathom on the power of storytelling that I wanted to share.

A great reminder that the creation of valuable, compelling stories on a consistent basis can maintain or change the behavior of your target audience. Content marketing.

Great stuff!

Fathom Infographic

Author: Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.

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