By Joe Pulizzi published May 6, 2011 Est Read Time: 1 min

What’s the Right Frequency for Blog Posts?

I was asked this same question in three consecutive days this week.

So, how many blog posts make the correct frequency for corporate bloggers?

When I asked the question back to those people, I received the following answers:

  • Two times per month
  • Once per week
  • At least once per month

The correct answer is this…as long as the blog post serves these two goals it’s worth doing a post:

  1. Is a compelling and interesting story to your target audience (the reader), and
  2. Serves the objective for your blog

If that means five posts per week, great.  If it’s one per week, that’s fine to.  Focus on whether or not you have a story worth telling.

This, combined with consistency, is the key.  Any content marketing initiative is a promise to your customers.  Once you find a frequency, such as two times per week, you need to stay with that frequency to keep your content promise.

Remember, like it or not, you are a publisher.  The best publishers in the world develop compelling stories AND do so on a consistent basis.  Make sure you are doing both.

Author: Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.

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