After more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our last. Why you ask? When we began the Junta42 Top 42 Content Marketing List back in late...

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice.  Few online businesses commit enough time and resources to...

For anyone who has worked as a professional journalist, it’s certainly easy to look at the digital landscape and see the signs of a Rapture of sorts. We are seeing plenty of heated battles over intellectual property and content ownership. Magazines and newspapers have crumbled as quickly as if...

I was fortunate to have the opportunity to meet Ann Handley earlier this year at her Content Rules book tour in Arlington, VA. I’d been following her on Twitter and reading MarketingProfs for several months when I became convinced she was emerging as one of the most influential voices in online marketing. So...

As a content marketer, you may not be thinking about using advertising as part of your marketing mix because you consider ads to be: Expensive Annoying Immeasurable Interruptive (see annoying) Short shelf-life Continue reading

Writing white papers is not rocket science most of the time. But it does take time, skill, and a few dedicated resources to produce a paper valuable for your customers and prospects. It also takes planning, often more than you expect and sometimes more than you want to devote. Yet the lack of planning...

A corporate blog is often a foundation for any successful content marketing program.  The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.  The benefits of spreading the blogging responsibilities...

A well-crafted headline is the key to whether readers click through to your article. After spending so much time planning and creating content, it would be a shame for readers to miss out on your great content because your headline didn’t catch their eye. To learn more about what makes readers actually...

As hard as it may be for most guys, falling in love with a woman means… Listening first.  Always listen first. You have to tell the same story in different ways to get and keep attention. Consistency is the true sign of love.  Little notes. Opening the door for another. You need to remind her...

With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right? Wrong. In fact, a recent online survey found only 33 percent of companies now have a mobile marketing strategy. However, an additional 62 percent of businesses...

Your website content is your personal greeting to potential or existing customers. Think of it as your front desk, your introduction and an opportunity to connect with someone you haven’t even met. When your company offers a variety of products and services, it can be a challenge to get just the right...

I’m going to let you in on a little secret that helps me keep up with my content production. I’m dictating this article while in my car on my way to a client meeting using the audio recorder on my phone. As marketers, we’re all slammed with a never-ending to-do list. And no matter which side of the table...