By Daniel Burstein published August 11, 2010

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you … Continue reading

By Joanne Grey published August 10, 2010

How to Use Content Marketing to Build Trust

One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a certain topic. Consumers are smart. They won’t believe you if … Continue reading

By Jim OHare published August 9, 2010

How to Begin Mobile Content Publishing: Survey Audience Needs

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, … Continue reading

By Joe Pulizzi published August 5, 2010

There are two types of marketers: Content marketers and everyone else

I spent my lunch hour today enjoying this video from Jason Calacanis about entrepreneurship. Toward the beginning of the video, Jason makes this comment: There are two types of people: Entrepreneurs and everyone else. Jason then goes on to talk about … Continue reading

By Jenny Lemmons Magic published August 5, 2010

How to Repurpose Content to Stay Consistent

As much as its advocates hate to admit it, sometimes content marketing fails – or more accurately, sometimes people fail at content marketing. Consistency is key, because without consistency, you can’t gain momentum, and without momentum, content marketing success is … Continue reading

By Elise Gould published August 4, 2010

How to Find the Right Keywords for Your Content Marketing Efforts

Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords … Continue reading

By Nate Riggs published August 2, 2010

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have … Continue reading

By Amanda Maksymiw published July 30, 2010

How One Company Got Started with Content Marketing

Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies.  Our portfolio companies weren’t the only ones taking notes.  After hearing the experts, we … Continue reading

By Joe Pulizzi published July 29, 2010

How Much Should Brands Pay for Content Marketing?

This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for … Continue reading

By Doug Kessler published July 29, 2010

Library Marketing: The Next Big Challenge For Content Marketing

As content marketing takes off in the B2B world, more and more brands will be building significant content libraries. That’s fantastic but it does create new challenges for the content marketer. In the early days of content marketing, we were … Continue reading