Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By Joe Pulizzi published April 22, 2017
This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

By Ann Gynn published April 17, 2017
What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

By Kane Jamison published April 11, 2017
5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

By Andrea Fryrear published April 11, 2017
New Way to Build Personas Over Time

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