Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By Jeff Herrmann published December 14, 2017
How to Better Understand the Size and Composition of Your B2B Audience

By Joe Pulizzi published December 12, 2017
Are You Ready for Content Marketing in 2018? 60+ Predictions

By Marcia Riefer Johnston published November 30, 2017
How to Adopt a Customer-Centric Strategy for Your Content

By Cathy McPhillips published November 26, 2017
5 Steps to Improving Subscriber Data for More Personalized Emails

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