Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By Aaron Agius published July 10, 2017
Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask

By Andy Vale published July 7, 2017
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

By Marcia Riefer Johnston published June 29, 2017
Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

By Sujan Patel published June 26, 2017
How to Write Email Newsletters People Want to Open and Act On

More Articles ►