Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.

RELATED ARTICLES

By Gini Dietrich published January 24, 2017
How to Use Earned Media to Boost Your SEO

By Joe Pulizzi published December 19, 2016
Five Content Marketing Trends to Watch in 2017

By Jonathan Crossfield published December 14, 2016
Social Media: Is Your Content All Rhetoric?

By Sujan Patel published December 13, 2016
12 Ways You Screw Up Your Content Marketing

More Articles ►