Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By Marcia Riefer Johnston published November 8, 2017
What to Do After You Press Record: A Formula for Videos People Love

By Michele Linn published November 5, 2017
4 Ways to Shift Your Thinking to Truly Focus on Your Audience

By Marcia Riefer Johnston published November 2, 2017
How to Use How-To Content to Create and Retain Loyal Customers

By Linda Formichelli published October 18, 2017
Email Lists: When Smaller Is Actually Better

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