Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By Marcia Riefer Johnston published March 13, 2018
How the Best Newsletters Get – and Keep – Readers’ Attention

By Marcia Riefer Johnston published February 22, 2018
How to Grow Your Audience From Zero to Millions in Less Than 5 Years

By Marcia Riefer Johnston published January 18, 2018
How to Stop Acting Like a Marketer and Start Acting Like a Publisher

By Jeff Herrmann published December 14, 2017
How to Better Understand the Size and Composition of Your B2B Audience

More Articles ►