Building Your Audience

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.


By Mike Murray published June 25, 2017
101+ KPI Options – Why You Need to Pick the Best Ones

By Sujan Patel published June 14, 2017
9 Strategies for Using Customer Testimonials in Your Content

By Joe Pulizzi published June 6, 2017
The Future Model for Content Marketing and Media Are Identical

By Marcia Riefer Johnston published June 1, 2017
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight

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