Before you start creating content, you need to build your strategy.
You may be wondering what a content strategy is. If so, these posts are the place to start:
- 5 Things You Need to Know about Content Strategy
- First Things First – Content Strategy Before Social Strategy
- The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
If you are looking to build your strategy, here are some primers to get you started:
- How to Start Your Content Strategy: The Discovery Phase
- How to Develop Strategic Pillars to Hold Up Your Content Strategy
- Developing Your Pillars of Content with Robert Rose [Interview]
Part of any content strategy is understanding your audience. Here are some posts to help you do just that:
- An In-Depth Look at How to Create and Use B2B Buyer Personas with Ardath Albee
- 7 Ways to Research Your Buyer for Content Marketing
- How Do Your Buyers Consume Content? Ask These 20 Questions
- Step-by-Step Templates for Mapping Your B2B Content
- 4 Questions Answered About Buyer Personas
Sometimes the best inspiration comes from seeing what other brands are doing:
Looking for more? Check out these additional post on content strategy:
- 7 Content Marketing Strategies for 2013
- 7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy
- Why It’s Vital to Develop a Converged Media Strategy Right Now
