Social Media

How to Build Social Media Into Your Content Marketing Processes

You may know that you need different content for different social media channels, but how do you go about planning for that? This post walks you through a plan -- and shares an example from CMI.


By Marcia Riefer Johnston published August 10, 2017
How and Why (or Why Not) to Build a Chatbot

By Andy Vale published July 7, 2017
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

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17 No-Cost Ways Writers Can Extend Reach of Their Editorial

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How The Weather Channel Does Social Media

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