A good content marketing channel plan frees you from the constraints of any one content channel. As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel.
Once you are ready to share your stories with the world, you need a strategic channel strategy in place. Remember: The content strategy defines your channel strategy — not the other way around. So be sure you have a solid content strategy in place first (yes, even if that means going back to the “Plan”) before you even start thinking about your channel plan.
This is also a time when editorial planning, and even budgeting, should start to occur. Here are some posts to help you plan your editorial efforts:
- A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity
- 5 Keys to an Editorial Calendar that Keeps Your Content on Track
- How to Put Together an Editorial Calendar for Content Marketing