Webinars

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.

Supercharge Your Webinars – 2-Part Series
Free Webinar Series

Want to promote your brand with polished webinars? Regardless of whether you are new or experienced in webinar demand generation, this new 2-part series will help you harvest more qualified sales leads.

Based on the award-winning eBook WebinarReady – A Step-by-Step Guide to Hosting Successful Webinars, the series is full of top tips and real-world success stories. Join author Mike Agron as he reveals how you can delight your audiences and drive leads to your door.

Register once for the 2-part series!

Part 1: Behind the Scenes: How to Host Successful Webinars
Now On Demand

Topics:

Setting the stage for a smooth production
Getting the right audience to register
Content creation – breathing life into your production

Part 2: From Show to Sale: Winning Leads with Webinars
Wednesday, June 26 | 10 AM (PDT)/ 1 PM (EDT)

Topics:

Table reads, dress rehearsals and sound checks
Final checklists and going live
Post webinar follow-up to convert prospects into customers

*Bonus! All registrants will receive a complimentary copy of the eBook WebinarReady – A Step-by-Step Guide to Hosting Successful Webinars.

Speakers:

Joe Pulizzi (@juntajoe), Founder, Content Marketing Institute
Mike Agron (@WebinarReady), Managing Principal & Executive Webinar Producer, WebAttract, LLC.

Game-Planning Your Online Video Strategy: Advice from the Experts
On Demand | Free Webinar

Across most organizations, online video is exploding for one simple reason: it works. Whether for content marketing, sales support, corporate learning, internal communications or investor relations, online video delivers more memorable, impactful, engaging messages…when done right.

It’s also a time- and money-waster when it’s done poorly or haphazardly. That’s why a well-defined video game plan is more important than ever.

Join us for an intriguing live-video hour of advice and perspectives from two of the top experts and thought leaders in the corporate video field, hosted and moderated by CMI’s Joe Pulizzi.

You’ll learn:

The six steps in the video production continuum
What the must-have components are for a video strategy
How to triage your video projects into three manageable types
How to match production techniques to the type of project
Best practices on creative concept development for corporate video
Successful planning for distribution and discovery
How to define and measure ROI

Our Guests:

Michael Kolowich, former Emmy-winning TV newsman, founder of ZDNet and CEO of KnowledgeVision, the leader in online video presentation technology (@MichaelKolowich)
Stu Siegal, Director of VL Strategies at VideoLink, one of the nation’s top video production companies

10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor
On Demand | Free Webinar

Good marketing can attract a large audience of eager followers. Great marketing turns a percentage into leads. But the best marketing keeps everyone coming back for more. In this lively session, Jonathan Crossfield shares lessons from ten years as a nightclub DJ. Learn to look differently at social media, ROI, SEO and content marketing, with tips to get more of your customers from the dance floor to the bar.

Speakers:

Joe Pulizzi (@juntajoe), Founder, Content Marketing Institute
Jonathan Crossfield (@kimota), Storyteller, Writer and Marketer

Managing the Content of Content Marketing
On Demand | Free Webinar

Marketers are hearing it more and more every day: generate more content. But how are you streamlining your efforts to maximize your content marketing workflow? What hazards are hindering this process, and what can be done to ease and enhance your content marketing logistics?

Join us as we discuss the real-world challenges and best practices of managing the content of content marketing. Amanda Maksymiw, Content Marketing Manager with Lattice Engines and John Westby, Director of Marketing with SpringCM, will share:

The do’s and don’ts of managing content development
Solutions to help the process
Workflow best practices
What resources are needed to manage the process
Their hands-on marketer perspectives

Speakers:

Joe Pulizzi (@juntajoe), Founder, Content Marketing Institute
Amanda Maksymiw (@amandamaks), Content Marketing Manager, Lattice Engines
John Westby (@springcm), Director of Marketing, SpringCM

Thinking Globally: Multi-Cultural Content Marketing
On Demand | Free Webinar

One of the least-discussed challenges facing B2B marketers is how to establish a meaningful content marketing model with global – and local – relevance.

English content represents just 25% of the internet – and decreasing. While English is widely spoken as a second (or third, or fourth) language, research shows that people vastly prefer to browse in their mother tongue. And 85% of people are reluctant to make purchase decisions without information in their native language.

In an era of real-time marketing, of content inflation, and decreasing support budgets, how are B2B marketers rising to this challenge?

During this webinar we’ll explore:

Language and culture: The differences and what it means for marketers
The speed vs. impact equation: Assessing the trade-off
Translation best practices (and pitfalls)
Content authorship: How to include local spokespeople on existing content
Big and small: Developing a multi-speed model that support different countries at a sustainable pace, based on their local resources
Case studies on localization: How B2B companies are defining strategy, structuring support and communications, and repurposing content for audiences in different markets
The social connection: How to cost-effectively leverage social media to build greater local relevance for global content
How to: Optimize virtual events for global audiences

Speakers:

Joe Pulizzi (@juntajoe), Founder, Content Marketing Institute
Todd Wheatland (@toddwheatland), VP of Thought Leadership, Kelly Services
Mark Bornstein (@4markb), Sr. Marketing Content Manager, ON24, Inc.

The Two Marketing Roles Your Company Needs to Fill
On Demand | Free Webinar

B2B Marketing has evolved. Inbound marketing, social media, marketing automation and Buyer 2.0 have all come together to create a perfect storm that many B2Bs are struggling to understand and adapt to. Marketing departments are still under immense pressure to deliver qualified leads – but the strategies, tactics and tools we use are changing while headcount and budgets are remaining fairly static. In this webinar, Robert Rose from Content Marketing Institute and Jason Stewart from Demandbase will tackle the changing landscape of B2B people, process and technology. Robert and Jason will each reveal their pick for the marketing role all B2Bs need to fill, and share what these roles will mean to B2Bs as they discuss:

Why these roles are becoming so important in B2B
How these two roles can work together to meet the challenges of inbound marketing, social media and marketing technology
Top marketing KPIs, and what these two roles roles can do to prove ROI
The greatest barriers to demand generation success in B2B marketing

Speakers: