Content Marketing Webinars

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.


ON24_logo_17Shifting Out of Content Overdrive
Wednesday, November 08, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

What happens after the CMI staff attends the biggest content marketing event on the planet?

Like some of you, we spent the week absorbing keynotes from actor/producer Joseph Gordon-Levitt, YouTuber Casey Neistat, GE CMO Linda Boff and podcast super-host Jay Acunzo. We listened to sage advice from featured speakers like Ann Handley, Jay Baer, Joe Pulizzi, and another 200+ awesome teachers. Here at CMI we’re ready to get to work and apply what we learned.

Many people tell us that Content Marketing World inspires them to take action … but what exactly are people doing differently after CMWorld? Does the inspiration fizzle out once people head back to work, or are they committed to creating a new roadmap?

In this peek-behind-the-curtain webinar, we’re letting you in our our planning process. Yes, that’s right! We are holding a first-ever, hush-hush brainstorming session with the content planning team behind CMWorld and CMI. Team members will share what they learned at Content Marketing World and how they plan to put rubber to the road … eehrr … put knowledge into action.

Join us on November 8th as we explore the best of Content Marketing World.

Why should you attend?:

  • Content Marketing World is literally the biggest content marketing event on the planet. There is a lot of knowledge and insights to share.
  • We’ve got a mix of editorial, marketing and strategy team members ready to share what they learned and will discuss what actions they plan to take over the next 12 months.
  • We’ll share some of the most memorable moments from keynotes and how they inspired us.
  • Learn how to step back from content overdrive and ask “What can I do today?”
  • You want to see Robert Rose hold court with five of the power-house women at CMI (I know, this will be fun!)

Our Guests:

  • Robert Rose, Chief Strategy Advisor, Content Marketing Institute (@Robert_Rose)
  • Stephanie Stahl, General Manager, Content Marketing Institute (@EditorStahl)
  • Jodi Harris, Director of Editorial Content and Curation, Content Marketing Institute (@Joderama)
  • Clare McDermott, Chief Editor, Chief Content Officer, Content Marketing Institute (@soloportfolio)
  • Cathy McPhillips, Vice President of Marketing, Content Marketing Institute (@cmcphillips)
  • Monina Wagner, Community Manager, Content Marketing Institute (@MoninaW)

Register Now


marketo marketing automationMarketo’s Secrets to Campaign Optimization
Wednesday, November 15, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo, as he walks through five of Marketo’s most influential a/b tests, including personalization, email templates, webinars, and more!

You’ll learn:

  • The right testing methodology for successful a/b testing
  • How to leverage statistical significance calculators to prove results
  • Five of our most effective demand generation tests that you can start using right now

Our Guest:

  • Mike Madden, Sr. Marketing Manager, Marketo (@mike_p_madden)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


Stop Killing Your Content Team: How to scale your work with the resources you have
Wednesday, November 29, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

You’re being asked to deliver more content with the same people and budget resources. How can you deliver without absolutely burning out your team and losing the amazing talent you have today? In this session, you’ll learn how to:

  • Effectively manage and prioritize your work requests
  • Say ‘no’ to work that won’t create real value for your company
  • Build a business case for your work
  • More effectively leverage the content you’ve already created to build new assets

Our Guest:

  • Heather Hurst, Director of Corporate Marketing, Workfront (@hehurst)
  • Stephanie Stahl, General Manager, Content Marketing Institute (@EditorStahl)

Register Now


ON24_logo_17Ask Joe Pulizzi ANYTHING!
Tuesday, December 12, 2017 | 2:00 PM Eastern Daylight Time | Free Webinar

This is your opportunity to ASK JOE PULIZZI anything! We’ll devote an hour for your questions – live!

Join us and be ready to ask Joe your most burning content marketing questions, get more information on why he thinks killing marketing is
how we’re going to save the industry, or find out who he thinks are the next up-and-coming content marketers.

There are no topics we can’t cover – so bring your biggest and best content marketing problems, thoughts and opinions, and the man in orange will be here to answer!

Our Guest:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Robert Rose, Chief Strategy Advisor, Content Marketing Institute (@Robert_Rose)

Register Now


Wiley Logo REVBecoming an Audience Company: Moving Beyond Media in a Post-Digital World
Now Available On Demand | Free Webinar

How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve spent the last 17 years in digital measuring the consumption of media as a value for our marketing. Those days are over. Marketing may now be in charge of the most valuable asset any company has, and certainly the most precious one a marketing organization manages: a trusting audience.

Our Guest:

  • Robert Rose, Chief Strategy Advisor, Content Marketing Institute (@Robert_Rose)

Register Now


vidyard_logo_2017_140What the World’s Best Content Marketers Do (and How to Copy Them)
Now Available On Demand | Free Webinar

Did you know 64% of businesses rank brand awareness as a top KPI for content success?

Today’s buyers are savvy and often seek out their own answers, and where they’re looking may surprise you. It’s no longer enough to just create good content – you have to have a plan for where your content is going to live, and how you’re going to measure success.

Join Kapost and Vidyard to find out what best-in-class marketers do differently according to new research from Ascend2 and more importantly, how you can replicate their success.

You’ll learn:

  • The most effective types of marketing content to create
  • How to analyze and measure the success of your channels
  • Why timing is key when it comes to distribution
  • How to use video to improve your campaign’s success

Our Guests:

  • Paralee Walls, Director of Content Marketing, Kapost (@kapost)
  • Greg Kelly, Channel Program Manager, Vidyard (@vidyard)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


ON24_logo_17Content Creativity Day
Now Available On Demand | Free Webinar

Inspiration to Get Your Creative Juices Flowing

We’re presenting CMIs first-ever Content Creativity Day. We’ll hear from the most creative minds in content marketing including Tim Washer, Jay Acunzo, Carla Johnson and Doug Kessler. They’ll inspire us to be better storytellers, ditch this concept that more content is better, give us new perspectives on our brand and arm us with some creative writing techniques and tools we can implement instantly!

Did we mention it’s FREE and virtual? Yeah, that helps, we know. We’ve thought of everything!

You can register for all 4 webinars at one time too. Just check the ones that you want to attend and you’ll get a confirmation and reminder for each one! The webinars run between 10 AM and 3 PM Eastern. See the registration page for all the details.

Webinar Schedule:

  • Keynote Tim Washer – Find Your Inner Storyteller | 10:00 AM
  • Jay Acunzo – Guts and Spines: How Brilliant Content Creators Start and Scale Their Creative Output | 10:45 AM
  • Doug Kessler – Insane Honesty in Content Marketing | 12:00 PM
  • Carla Johnson – Creative Writing | 1:15 PM

All times Eastern Daylight Time

Our Guests:

  • Tim Washer, Emcee, Comedy Writer, Producer, Ridiculous Media LLC (@timwasher)
  • Jay Acunzo, Host, Unthinkable Podcast (@jayacunzo)
  • Doug Kessler, Co-Founder and Creative Director, Velocity (@dougkessler)
  • Carla Johnson, Chief Experience Officer, Type A Communications (@CarlaJohnson)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Robert Rose, Chief Strategy Advisor, Content Marketing Institute (@Robert_Rose)

Register Now


ON24_logo_17Engagement: The Future of Content Delivery
Now Available On Demand | Free Webinar

In the digital world, all content is not created equal. People no longer want to simply read static content, they want to interact with it, respond to it and even participate in it. In this session, VP of Content Marketing at ON24, Mark Bornstein, will talk about ways to bring your content to life, including:

  • Keys to active content delivery
  • Virtual content delivery tools
  • How to build interactivity into your content
  • Multi-touch content strategies

It’s time to rethink traditional content delivery and focus on more human engagement. Register now and learn how.

Our Guests:

  • Mark Bornstein, VP of Content Marketing, ON24 (@4markb)
  • Stephanie Stahl, General Manager, Content Marketing Institute (@EditorStahl)

Register Now


Brightcove_logo5 Steps to Revamping Your Video Marketing
Now Available On Demand | Free Webinar

Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage — it is so much more. Paul Casinelli, Vice President of Product Marketing and Strategy for Brightcove, will take you through 5 steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation will cover important video strategy elements including:

  • Social video
  • Interactivity
  • ABM
  • Live streaming

Our Guests:

  • Paul Casinelli, Vice President of Product Marketing and Strategy, Brightcove (@PaulCasinelli)
  • Stephanie Stahl, General Manager, Content Marketing Institute (@EditorStahl)

Register Now


ON24_logo_17Developing Content Marketing IQ Amongst Your Team
Now Available On Demand | Free Webinar

How to get your entire team thinking about content marketing?

It’s a common challenge for businesses today: how do I scale my content marketing efforts beyond the few people who focus on it? To be a successful content marketing organization, a new mindset must be integrated throughout the entire marketing team and beyond.

Learn how to run a successful content marketing strategy at scale, by getting the most out of your marketing team, enlisting the entire organization to help, and even scaling beyond your organization’s four walls.

In this webinar you will:

  • Learn self-assessment questions to evaluate your team’s IQ
  • Get key takeaways to build your team’s content marketing IQ at scale
  • Learn shortcuts to help your entire team boost the content marketing efforts, inside of their day job
  • Be given the tools to teach your team hidden places to find content and simple ways to amplify your content marketing strategy

Our Guests:

  • Peg Miller, Co-Founder, B2B Marketing Academy (@pegmiller)
  • Robert Rose, Chief Strategy Advisor, Content Marketing Institute (@Robert_Rose)

Register Now


LookBook_logo_150Your Content Marketing Success Metrics Are All Wrong
Now Available On Demand | Free Webinar

Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your content based on pageviews, clicks, form fills, and downloads? There’s only one metric that matters: content consumption. The challenge marketers have today is that once someone clicks, we have no idea if they actually consumed the content. In short, our metrics and measurement are based largely on hope.

Get a preview of this Content Marketing World session and see how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content allows buyers to consume more content per session but provides greater intelligence into how they consume content and which assets are actually being consumed.

This session will cover the following:

  • The problem with traditional marketing metrics
  • The benefits of measuring content consumption and how it works
  • How intelligent content delivery provides buyers with more of the information they need and marketers with better insight into sales readiness and content performance

Our Guests:

  • Elle Woulfe, Vice President of Marketing, LookBook (@ellehwoulfe)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


ON24_logo_17How to Create Killer Webinar Content
Now Available On Demand | Free Webinar

Webinars are the best way to generate leads and turn prospects to pipeline, but all webinars are not created equal. Creating great webinar content that engages the viewer and changes hearts and minds is easier said than done. In this session, VP of Content Marketing for ON24, Mark Bornstein, will show you best practices for sourcing great webinar content and building presentations that truly engage and convert an audience. In this webinar, you will learn:

  • Ideas for sourcing webinar content
  • How to turn presentations into great stories
  • Tips for building compelling webinar slides
  • How to turn presentations into engaging conversations

A successful webinar tells a great story, engages its audience and influences behavior. Register now and learn to create webinar content that converts.

Our Guests:

  • Mark Bornstein, VP of Content Marketing, ON24(@4markb)
  • Peter Loibl, VP of Sales, Content Marketing Institute (@PeterLoibl)

Register Now


How to Bring Your Content Workflow Into the 21st Century
Now Available On Demand | Free Webinar

Are you still using tools born in the ‘80s to keep your content machine running, struggling to get stuff out on time while you relay communications between teams of creatives, web masters, and more? Do you live in fear that robots are going to steal your job any day now? The truth is, we content marketers are already living and working side by side with robots — and that relationship is about to get even cozier. Yes, the Robopocalypse is already upon us and it’s going to push your content workflow management into Warp 13, by automating how you set priorities, collaborate effectively, gather timely feedback, and meet deadlines.

Join Workfront’s content superstars, Heather Hurst and Marcus Varner to discover how to embrace work automation and empower your marketing team to:

  • Put outdated, unproductive manual tools to rest
  • Use templates and digital brainstorms to kick off content projects right
  • Set goals and deadlines you can actually commit to
  • Trim the waste out of in-project communication, and review and approvals
  • Use data to improve your content workflow with every project

Our Guests:

  • Heather Hurst, Director of Corporate Marketing, Workfront (@hehurst)
  • Marcus Varner, Sr. Content Marketing Manager, Workfront (@marcusworkfront)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


logo_searchmetrics_webversionWhy Content Marketers Need to be Their Own SEOs
Now On Demand | Free Webinar

As the intersection of the SEO and content marketing disciplines become more clear, the operating instructions for generating high performing content without SEO expertise remains to be created. Rushing to fill this gap are the usual mix of agency, software and process and much sorting remains.

A panel of experts including the world’s foremost content marketing and SEO experts will gather to discuss and debate how we’ve gotten to this point, what it means for content marketers, and how to integrate SEO practices into the content creation and optimization process.


Emma_Logo_HorizontalThe State of Marketing 2017: Marketers Reveal Their Top 5 Challenges
Now Available On Demand | Free Webinar

64% of marketers don’t have the time or personnel to do the marketing they would like – and that’s just the beginning. In this Q&A with the author of our just-released industry report, we’ll answer all your burning marketing questions, dive into the biggest challenges facing today’s marketers, and offer solutions for solving them (spoiler alert: email marketing works).


ON24_logo_17Audiences Or Buyers? Open Up Your View on Personas, Open Up Your Content Repertoire
Now Available On Demand | Free Webinar

What are you trying to do with your content program – sell buyers, or deliver value to audiences? If it’s the former, you’re limiting what you can do with content. It might work – but there’s a ceiling to what you can accomplish. If you want to make big leaps in your content creation strategy – consider moving to an audience strategy. In this webinar, CMI’s Chief Content Adviser will take a page out of our Content Marketing Master Class and talk through the differences of developing buyer personas vs. audience personas. Once we do that, we’ll examine how this expanded view of our personas widens our opportunity to create content that differentiates our brand and delivers true value. Our job as marketers is to make markets. Looking at our customers as audiences instead of merely buyers enables us to do exactly that.


on24 logo5 Ways to Superpower Your Content
Now Available On Demand | Free Webinar

Sitting down to write content is always challenging. That blank white page lulls you into loneliness and doubt and the cursor blinks at you mockingly. What’s a great content writer to do? Start with our webinar on learning 5 important categories for making your content valuable to your audiences. You’ll learn how to incorporate SEO, plain language, neuroscience (seriously) and social media into your writing process in a way that supports consistent, coherent content every single time. We can’t believe you even had to read to the end of this paragraph to be convinced—sign up now!!!!


Act-On_logo 2016_two toneInbound and Outbound: Creating a Dual-Powered Adaptive Journey
Now Available On Demand | Free Webinar

Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today’s successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem.


30 Essential Tips to Document Your Content Marketing Workflow
Now On Demand | Free Webinar

Research conducted by CMI consistently shows that content marketers who document their content marketing strategy are more effective in nearly all areas of content marketing. But even with a documented strategy, content marketers often still lack a defined workflow structure; they may have direction, and enjoy more success than other teams, but chaos in their work processes keep them from achieving their potential. Hear Heather Hurst and Robert Rose present on the best practices for documenting your workflow so that you can successfully execute your content marketing strategy


Killing Marketing: From Cost Center to Profit Center
Now Available On Demand | Free Webinar

In this interactive webinar, Joe Pulizzi and Robert Rose will discuss the theory behind their new book, Killing Marketing (publishing in September 2017), and how the future of the marketing department will be a revenue and profit center, not a cost center like we’ve had for over 50 years.


Connecting Content Marketing and SEO for Better Results
Now Available On Demand | Free Webinar

Building Frameworks That Fuel Digital Marketing Performance

Content Marketing and SEO are a match made in conversion heaven. Over 77 percent of marketers surveyed in the BrightEdge “Future of Content Survey 2017” state that content and SEO strategies are converging. Furthermore, 54 percent of respondents agree that content and SEO should be integrated and 43 percent of respondents state that they are converging into one single discipline. In this webinar, BrightEdge and NewsCred have partnered to share can’t miss lessons that will help you produce content that is targeted, resonates and engages. The result is content that customers will love!


on24 logoThe Big Reveal: 2017 Webinar Benchmarking Study
Now Available On Demand | Free Webinar

Webinars have become the most effective tool that content marketers have to connect with their audiences, but most webinars are not optimized for success. Mark Bornstein, VP of Content Marketing for ON24, will be revealing the results of the ON24 Webinar Benchmarks Report which highlights key statistics and best practices to promote and deliver more effective webinars. This is your chance to compare your webinars with your peers and learn how to optimize your webinars for success.


G2WebinarThe Perfect Webinar – How Marketers Can Make Serious Money, Move the Sales Needle and Entertain Audiences
Now Available On Demand | Free Webinar

Today, webinars, specifically those about “demand generation,” are more than a top content marketing staple, they are a proven way for marketers to attract, engage and convert their audiences into customers. Anyone can do a mediocre webinar. Yet, done well, a webinar can help you move your buyer’s sales needle from “just researching” to “ready to buy now”. But to excel and rise above the noise, it takes a deadline- driven methodology, best practices and the use of actionable metrics. Your audience needs to not only attend, but also be inspired to have a sales conversation after the webinar. So, join us as WebAttract’s Mike Agron shares how to produce the perfect webinar – register today!


Hightail-Logo-G2WBuilding a Content Supply-Chain
Now Available On Demand | Free Webinar

Content is the fuel that keeps your business going. It engages new audiences, uncovers sales leads, educates existing customers and promotes your brand, yet marketing teams point to content creation as their #1 challenge. Not only do we have new formats, sizes and a higher frequency of content needs, we’re the connective tissue for the entire buyer’s journey. This means that marketing must service the content needs of multiple departments within the business, from sales to customer support. If you’re also facing this challenge of creating content for multiple departments, join this CMI webinar where Hightail’s VP of Marketing, Deborah Holstein will share tips on how better cross-functional collaboration can improve the efficiency of your content supply chain and meet your organization’s growing needs.


on24 logoHow to Build Your Email List: The (Better Than) Ultimate Webinar
Now On Demand | Free Webinar

It’s not like or follow. And it’s not add to cart or buy now. The most profitable online click is subscribe. Especially over the longterm. Email marketing trounces social media, rescues lost sales, and boasts a 3,700% ROI. But only if you’re able to get your visitors to sign up. Join us to walkthrough 20 different approaches — both onsite and off — for building your email list.


Brightcove_logoDriving ABM Success and Revenue with Video
Now On Demand | Free Webinar

Account-Based Marketing (ABM) is one of the hottest topics in B2B Marketing, but it can often feel like there’s more hype than actionable substance. In this webinar, Dana Fugate, Director of Content at Brightcove, will approach ABM from a video marketing practitioner’s perspective.


small-bynder-logo-verticalMaking the Case for DAM
Now Available On Demand | Free Webinar

Everyone in the organization wants smarter content usage, but not everyone knows which tools can achieve that or why they should approve it in a budget. DAM can be a content marketing game-changer, so long as you get the proper buy-in and support throughout the project.


on24 logo How to Build an On Demand Content Strategy
Now Available On Demand | Free Webinar

In the age of the self-educated buyer, having an on demand content strategy has never been more important. On March 15th, join Mark Bornstein, VP of Content Marketing with ON24 for “How to Build an On Demand Content Strategy” and learn best practices for creating, curating and publishing content to increase demand and drive pipeline. Having an on demand content strategy can extend the reach of your messaging and dramatically increase your lead generation and revenue.


marketo marketing automation 8 Biggest Mistakes Demand Generation Marketers Make and How to Avoid Them
Now On Demand | Free Webinar

Whether you are a seasoned demand generation marketer or just starting out, there are a few big mistakes that you have probably made in the past, might be making now, and will most likely make in the future. Join us for this on-demand webinar as we discuss the eight most common pitfalls across nurture, segmentation, lead scoring, analytics and more!


on24 logo 5 Signs It’s Time to Rethink Your Content Marketing Tool Stack
Now On Demand | Free Webinar

As your content marketing efforts mature you will be under increased pressure to show ROI, grow your audiences faster and churn out more quality content. There are a plethora of tools that claim to help us become more efficient. Unfortunately, making sense of all the available options can make your head spin and it’s hard to know what you should be prioritizing.


Act-On_logo 2016_two tone How to Create The Ultimate Marketing Plan
Now On Demand | Free Webinar

Not sure where to start with your marketing & content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 6-step blueprint for creating a high-performance plan that will wow your executives, guide your content creation, and set you up to show measurable growth at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.


conductor 2017 Content & SEO Predictions
Now On Demand| Free Webinar

Focus on creating value for the customer in 2017 and good things will happen.

The future of great marketing isn’t centered around content or SEO. It’s really about putting your customer’s needs first. And, you have direct access to your customers’ intent through search engines, like Google, where your customers express their problems and desires every day. Join Joe Pulizzi, Founder of Content Marketing Institute and Seth Besmertnik, CEO of Conductor, as we explore these concepts and take your questions. Register now!


on24 logo How-To: Multi-Media Content Strategies for 2017
Now On Demand | Free Webinar

For content marketers, everything is changing. The written word is no longer enough to capture the attention of our customer and prospects. In 2017, we need an integrated approach to mixing rich media into our content delivery for it to be effective. In this session, VP of Content Marketing for ON24, Mark Bornstein, will highlight strategies to incorporate video and mixed media into your content strategy.


ibm-logoBuyer Behavior in 2017 & Beyond: Research, trends & best practices to improve your results
Now On Demand | Free Webinar

The buying environment in B2B continues to increase in complexity, and with that a new charter for marketers to raise the level of discipline, sophistication and coordination of their sales and marketing efforts. In this fast-paced presentation, you’ll hear new research and insights on the B2B customer journey that lead specifically to focus areas, directives and recommendations to increase the effectiveness of your efforts moving forward. You’ll walk away with specific frameworks, templates and more to guide your content & behavior marketing strategies and tactics into 2017.


marketo marketing automation 8 Biggest Mistakes Content Marketers Make and How to Avoid Them
Now On Demand | Free Webinar

Whether you’re new to content marketing or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, as she discusses the top eight content marketing mistakes—from content writing, to process, to distribution—and how you can avoid them.


small-bynder-logo-verticalMore Content, Less Work with DAM
Now On Demand | Free Webinar

Struggling to create enough high quality content for all your organization’s needs? Technology can help! This webinar will discuss how a Digital Asset Management (DAM) solution can centralize all digital content and streamline marketing operations, giving marketers back valuable hours of their day and creating a tangible business impact.


on24 logo The Big Fat B2B Content Marketing Strategy Checklist
Now On Demand | Free Webinar

It’s time to roll up your sleeves and be enlightened as Doug Kessler of Velocity Partners shares the content strategy checklist that will take your content from good to great. Creating good content isn’t good enough anymore. You’ve got to find a way around the annoying barriers that buyers erect when they sense “old-school” marketing coming their way. But, you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. So, how do you break through? You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program. To do that, you need to step back a little and think about what you’re trying to accomplish and who you’re trying to motivate. This is the era of Content Strategy and it will separate the pros from the amateurs.


Act-On_logo 2016_two toneThe ABCs of A/B Testing: Optimizing Campaign Performance
Now On Demand | Free Webinar

You can’t always count on what has worked in the past. Market conditions are constantly changing and so are your buyers, so marketers need to proactively adapt to changes and embrace new tactics. But with constant pressures to increase demand and revenue, you can’t afford to throw darts in the dark. A/B testing has become an important tactic because it gives you the data you need for decision-making, so you can develop and evolve your campaigns with more confidence. Join Ahmad Aggour, Demand Generation Manager at Act-On Software as he discusses how to conduct an A/B test and shares real examples and successes that you can start utilizing today.