Content Marketing Webinars

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.

For webinars older than 9o days, please be sure to sign-up for access to our webinar archive where you can download full presentations and transcripts.

Marketo_LogoTaking the “Blah” out of Blogging: How to Build a Company Blog that Isn’t Boring
Wednesday, August 27, 2014 | 2:00 PM ET / 11:00 AM PT | Free Webinar

Taking the “Blah” out of Blogging: How to Build a Company Blog that Isn’t Boring

Blogs have graduated from “nice to have” to “must haves” for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI.

Don’t miss this session with Marketo’s Maggie Jones, who will help you discover:

  • Why your business should have a blog
  • Writing and editing best practices
  • How to build an internal blogging program
  • Much more!

Our Guests:

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act-onReal-time Marketing Strategies: Do’s and Don’ts
On Demand | Free Webinar

According to a variety of latest studies, using real-time marketing (RTM) strategies increases customer’s interest and positivity about your brand, grows the number of recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it is nothing new. It is a way of thinking that goes to the heart of your brand’s values and creates human and meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with right customers, in the right place, at the right time, through relevant content.

What is different are the channels marketers are using to connect with customer, as well as customers’ expectations of immediacy of response. What is different is the amount of digital noise that is increasing every year. To stand out from that noise, marketers need to be responsive, flexible, and creative like never before. In this webinar, Ekaterina Walter will present the data, the examples, and do’s and don’ts of real-time marketing.

BONUS:
Copies of Ekaterina’s new book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand” will be given away to 5 random webinar attendees!

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Ekaterina Walter, Author and Strategic Advisor (@Ekaterina)

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on24 logoThe Future of Content Marketing
On Demand | Free Webinar

It’s time to look deep into CMI’s crystal ball as our quartet of industry thought leaders discuss the “Future of Content Marketing.” Not only will we look at some past predictions (and maybe get a good laugh), but we will be debating some of YOUR predictions, submitted by YOU specifically for this special webinar. Think of it like a crowd sourced webinar – interactive, fun and all about YOU!

Register today to take advantage of access to our expert panel and the opportunity to have YOUR predictions and questions batted around the roundtable. And, to whet your fortune-telling appetite, here is a look at CMI’s “50 Content Marketing Predictions for 2014“.

Don’t miss out, register today!

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Andrew Davis, Author, Brandscaping (@TPLDrew)
  • Robert Rose, Chief Strategist, Content Marketing Institute (@Robert_Rose)
  • Mark Bornstein, Sr. Director of Content Marketing, ON24 (@4markb)

Register Now


brightcove-logo-horizontal-grey-newHow to Drive Engagement in a World of Content Overload
On Demand | Free Webinar

Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?

Join Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll hear how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.

This webinar will cover:

  • Content overload and what that means for you and your customers
  • How to break through the noise with meaningful content that engages and converts customers
  • Tons of real world examples for every industry on what content is working for them and why
  • How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Steve Rotter, VP of Marketing, Brightcove (@sjrotter)

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PrintThe Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience
On Demand | Free Webinar

A well-executed marketing webinar can help attendees grow into healthy customers and advocates. But to be effective, you must first attract and engage those with symptoms your solution can treat.

Join this live session with Mike Agron, expert webinar practitioner and co-founder of WebAttract, to discover five pain-free ways to fill your webinar waiting room with the right audience.

Attend this interactive webinar to learn how to:

  • Pick a topic your audience will be aching to learn about
  • Pinpoint potent market and industry opportunities
  • Fix up content that amplifies your thought leadership
  • Diagnose your webinars’ success through key metrics

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Mike Agron, Webinar Demand Generation Expert and Co-Founder, WebAttract (@WebinarReady)

Register Now


act-onGetting Buy-In from the C-Suite
On Demand | Free Webinar

What does it take to implement a successful Content Marketing Approach? Well, if you don’t have the C-Suite’s attention – that’s an incredibly strong indicator that you’re going down the wrong road. But, should we act first and ask forgiveness later? Or, should we build the business case from the start? Let’s discuss how content marketing can really move the business needle – so you can ultimately convince the C-Suite that a consistent approach, with real budget, real resources and real measurement will really work.

You’ll learn things like:

  • What it really takes to implement Content Marketing
  • How do you identify the best business case that will drive ROI for the program?
  • How do you identify customer pain points – and use content to differentiate your approach as a thought leader?
  • How do we get buy-in from our colleagues in other departments?
  • Once we start – how do we create a process that will last?
  • How do you track and measure results of your content marketing – does it really take months to get an answer?

Our Guests:

  • Robert Rose, Chief Strategist, Content Marketing Institute (@Robert_Rose)
  • Gurdeep Dhillon, Global Vice President of Audience Marketing and Content Strategy, SAP Customer Engagement Solutions (@gurdeepd)
  • Janelle Johnson, Director, Demand Gen, Act-On Software (@janelle_johnson)
  • Dennis McCafferty, Director of Content, W2 Communications (@dmccaff)

Register Now


Marketo_LogoAgile Content Marketing for Increased Conversions
On Demand | Free Webinar

Content marketing is a critical element for successful inbound and outbound marketing program results, yet both B2B and B2C marketers rank it as one of their largest challenges. It can be tricky to know what content to focus on, how to create enough to drive lead generation programs, and how to best measure the results. Join this webinar and learn about agile content marketing and how to optimize content for increased conversions and better program results.

Join Heidi Bullock, Sr. Director of Marketing at Marketo as she discusses:

  • How to implement agile content marketing techniques
  • How to construct your content marketing plan based around themes and personas
  • How to leverage content throughout the customer journey
  • How to measure the ROI of your content marketing

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Heidi Bullock, Sr. Director of Marketing, Marketo (@HeidiBullock)

Register Now


gyro_logoMake Your B2B Marketing Memorable with Visual Storytelling
On Demand | Free Webinar

Attention is the new commodity. Visual storytelling is the new currency.

Did you know that the human brain processes visuals 60,000X faster than text? Or that web content with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos?

Your company may have brand identity and style guidelines, but do you have a strategy to capture attention with visual storytelling?

In this webinar, we will demonstrate the core science behind visual communication and illustrate the incredible performance results when it’s properly harnessed. We will inspire you with examples of B2B and B2C companies that use visual storytelling to their advantage. We’ll outline strategies even the most conservative B2B brands can use to create an engaging visual story. And we’ll deliver practical tips to leverage photographs, illustrations, motion graphics and data visualizations to convey meaning, make your brand memorable and move the needle for your business.

Bonus: gyro will give away 50 complimentary copies of Ekaterina Walter’s book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand” to attendees of the webinar. Register Now!

Our Guests:

  • Ekaterina Walter, CMO, Branderati (@ekaterina)
  • Cristina Heise, gyro, Director of Buyer Experience (@cmo_heise)
  • Jon Cramer, gyro, Content Strategist (@jonmcramer)
  • Clare McDermott, Chief Editor, Chief Content Officer (@soloportfolio)

Register Now


on24  logoThe Webinar Benchmark Throwdown: You vs. Your Industry Peers
On Demand | Free Webinar

The webinar is the workhorse of marketing tactics, but do you really know the ins and outs of planning, promoting, delivering and measuring a top-notch webinar?

If you are ready to find out if you’re a webinar savant (or just so-so), attend the CMI/ON24 webinar benchmarks “triviacast”. We’ll test your webinar smarts, and show you how your webinar performance strategies and metrics compare to your peers.

Pulling data from the new ON24 Webinar Benchmarks report, you’ll learn:

  • Keys to driving webinar registration
  • Best days and times to hold your webinars
  • Ideal registrant-to-attendee conversion data
  • How to leverage interactive webinar tools
  • The pros and cons of live vs. on-demand viewing

Are you brave enough to put your webinar knowledge to the test? Compare yourself to your peers? This is your chance to measure your webinar savvy against industry standards.

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Mark Bornstein, Sr. Director, Content Marketing, ON24, Inc. (@4markb)

Register Now


act-onOptimizing Your Content for Inbound Marketing
On Demand | Free Webinar

It’s a new year and Google continues to keep it interesting. First it was Panda, then Penguin, then Hummingbird, and soon a Panda update focused on small business. Do you know what all these algorithm updates mean for you? Google continues to change the look of the search results. How does that affect the titles you are creating? Where does Bing and social media fit into the equation?

Important Fact: 93% of all buyers online or in stores use search engines prior to making a purchase. People want information and they want to find it fast. In order to take advantage of this with your inbound marketing, you need to understand how optimization works and what falls flat.

This session will address:

  • How do search engines work and why is optimization more important now than ever before?
  • What are the most effective SEO strategies for 2014 and beyond?
  • How can you leverage social media to improve your search rankings?
  • How to optimize specific types of content like video, images and news.

Our Guests:

  • Peter Loibl, Vice President & Publisher, Content Marketing Institute (@PeterLoibl)
  • Arnie Kuenn, President, Vertical Measures (@ArnieK)

Register Now


MarketoWhen Good Content Goes Bad: Extending the Shelf-Life on Your Content Marketing
On Demand | Free Webinar

Once you’ve learned how to create amazingly entertaining, inspiring, valuable content, the logical next question is: “How much do I have to make?” Not every marketing team has the bandwidth to create dozens of blog posts or ebooks every day, but even great content eventually goes bad – you’ve got to keep it fresh.

This webinar will cover strategies to keep your content smelling like roses, such as:

  • The keys to creating “Evergreen” content with distant expiration dates
  • Responding swiftly to news stories and pop culture with minty-fresh content
  • Using content calendars to anticipate and create relevant content for upcoming events
  • Giving older pieces a makeover – you’d be shocked by the difference a simple re-design can make

Our Guests:

  • Clare McDermott, Chief Editor, Chief Content Officer (@soloportfolio)
  • Maggie Jones, Content Marketing Specialist, Marketo (@maggiejonezzz)

Register Now


O_MarketingCloud_clrContent “After Shock”: 5 Ways to Combat Information Overload
On Demand | Free Webinar

One term has taken off this year: Content Shock. But what is the true magic formula for creating and distributing the perfect mix of relevant content for your customers and prospects?

To help you create content that your customers truly want, join our roundtable discussion about five ways to help your audience combat content shock:

  • How to find the right mix of quality vs. quantity of content.
  • How to use a variety of sources to create content your audience wants.
  • How to understand what content is working – and what’s not – so you can be the most relevant.
  • How to use content curation to help with information overload.
  • How to deal with the challenges of content proliferation which results in inefficient marketing processes and confusion for your customers.

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Doug Kessler, Co-Founder & Creative Director, Velocity (@dougkessler)
  • Chris Moody, Director of Corporate Communications, Oracle Eloqua (@cnmoody)

Register Now