Content Marketing Webinars

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.

For webinars aired before 10/7/14, please be sure to sign-up for access to our webinar archive where you can download full presentations and transcripts.

One Looming Threat to Content Marketing Success: Worker SkillsOnlineTraining
Tuesday, April 21, 2015 | 2:00 PM EST/11:00 AM PST | Free Webinar

Content marketing is facing a crisis that has been growing largely unseen: A gap between current skill levels and what’s needed to plan, launch and scale successful content marketing initiatives. If not addressed, it may have a serious impact on brands’ ability to reach, influence and build relationships with their target audiences.

In this new CMI webinar, CMI Director of Online Training Chuck Frey will cover:

  • The trends in content marketing that are contributing to this looming workforce crisis
  • The potential solutions for alleviating it
  • Why e-learning is the most cost effective solution to it
  • An overview and demonstration of CMI’s growing online training program

Our Guests:

  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)
  • Chuck Frey, Online Training Director, Content Marketing Institute (@chuckfrey)

Register Now

on24 logoManaging Influence Marketing Across The Customer Lifecycle
Wednesday, April 22, 2015 | 2:00 PM EST/11:00 AM PST | Free Webinar

This webinar will help marketers address this challenge by providing an actionable blueprint for identifying and engaging the influencers who have the greatest potential to advocate for your brand, and for measuring the effectiveness of your outreach efforts. Specifically, we’ll cover:

  • How to select the most relevant micro- and macro-influencers in today’s noisy, cluttered social media landscape
  • A technique for reverse-engineering an effective influence path between brands and consumers for more precise targeting, outreach, and ongoing engagement
  • Methods for evaluating the success of your influence campaigns by directly linking activity to sales goals or customer lifetime value, rather than soft metrics like impressions or mentions

Our Guests:

  • Sam Fiorella, CMO and Partner, Sensei Marketing (@samfiorella)
  • Peter Loibl, Vice President & Publisher, Content Marketing Institute (@PeterLoibl)

Register Now

cs_cw_logoHow to Be a Jedi Master of Content ROI
Now On Demand | Free Webinar

Does your content work? Is it effective? Does it bring a return on investment? If you’ve struggled to answer these questions, you’re not alone in the digital universe. Content Science’s recent study of content teams found only 35% were measuring ROI. In this webinar, learn the ways of content evaluation–and make your content team a force. This session will cover:

  • Why evaluating content starts with a content strategy
  • A 3-step process for evaluating your content, including
    • Asking the right questions
    • Deciding on the right data to answer your questions
    • Interpreting and acting on the answers
  • Tips for making the connection between content results and ROI

Our Guests:

  • Colleen Jones, CEO, Content Science (@leenjones)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now

brightcove-logo-horizontal-grey-newSecrets of a Real Life Video Hero
Now On Demand | Free Webinar

Once a nice-to-have, video is becoming a fundamental part of every content marketing strategy. In fact, according to Aberdeen, 95% of best-in-class marketers are using video as part of their marketing mix. Companies like Symantec, Oracle and GM understand that high value content equates to better performance and that no other type of content creates value like video.

Join Brightcove to learn how you can turbocharge your marketing programs to increase your total marketing ROI. You’ll learn how today’s leading Video Marketing Heroes are crushing their competition and driving more business to create meaningful change at their organization.

Every attendee will receive a complimentary copy of Brightcove’s new eBook “Convince Your Boss it’s Time for Video Marketing” that includes 5 quick wins for your video marketing strategy.

Our Guests:

  • Paul Casinelli, Director, Product Marketing, Brightcove (@PaulCasinelli)
  • Peter Loibl, Vice President & Publisher, Content Marketing Institute (@PeterLoibl)

Register Now

Acrolinx-logo-jpgContent Controversies: 5 Big Challenges
Now On Demand | Free Webinar

Join The Content Wrangler, Scott Abel and Dr. Andrew Bredenkamp as they unpack five of the biggest, ugliest, and complex challenges facing content professionals today.

This webinar will prove to be highly engaging as two of the most respected leaders go deep on the most controversial and critical topics facing every content professional including:

  • Does everyone work for marketing now? How to expand content marketing to your entire organization
  • Does the customer journey have a finish line? Mythbusting current perceptions on the role of content throughout the sales funnel
  • Does tone matter? How to lighten up without losing control

Our Guests:

  • Scott Abel, Author and Content Strategist, The Content Wrangler (@scottabel)
  • Dr. Andrew Bredenkamp, Founder and Chairman, Acrolinx (@abredenkamp)

Register Now

Create a Winning Content Maradobe_Connect_webinars_AUGketing Webinar Series Strategy
Now On Demand | Free Webinar

Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a “1-off” webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series. A webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.

Based on actual webinar case studies of several diverse emerging and global brands, you will learn:

  • Benefits of a series over a “1-off” webinar
  • Measuring successful thought leadership series outcomes
  • Best content marketing practices and lessons learned
  • Tips for planning a series and pulling it altogether

Our Guests:

  • Mike Agron, Co-Founder & Managing Principal, WebAttract, LLC (@WebinarReady)
  • Clare McDermott, Chief Editor, Chief Content Officer (@soloportfolio)

Watch Now

Too busy to view the entire On Demand archive of this webinar?  Try reading the executive summary instead!

ContentTECH_logoContentTECH 2015
Now On Demand | Free Full Day Webinar Series

ContentTECH was a FREE one-day event dedicated to how you can be more successful with your content marketing through the latest technology. It is available on demand until May 26, 2015. Visit the archive and and get your content marketing technology fix! Agenda information here.

Vist the archive and have access to:

  • Two keynote presentations from leading brand marketers at Motorola Solutions and Xerox Corporation
  • 6 webinars covering the latest technologies and trends across topics like content creation, workflow, automation, distribution and integration
  • Experts to answer all your questions in the exhibit hall (you can still submit questions at each booth!)
  • Access to all the event documents including booth distributions and webinar slides.

Register now and visit the event!

Register Now

OMC_logo_revDriving Revenue through Strategic Demand Generation
On Demand | Free Webinar

The demands on modern markers are increasing, and yet despite all of our resources and increased spending, marketers are still struggling to drive qualified leads to sales teams and have a difficult time connecting with sophisticated buyers. Recent Content Marketing Institute and ANNUITAS studies found that the majority of marketers run 13 – 15 plus campaigns a year. And yet, less than 2.8 percent rate themselves as highly effective. Why?

Most organizations are struggling with demand generation because they take a very tactical approach to generating leads without focusing on the buyer. More tactics don’t drive more leads. Learn how to move from tactical to strategic demand generation and include essential elements of buyer-centricity, sales and marketing alignment and change management to accomplish real results.

Attendees will learn how to:

  • Identify fundamentals for moving from tactical to strategic demand generation
  • Measure KPIs for a successful demand generation strategy
  • Guidelines to engage sales and marketing for frictionless results
  • Initiate change management as part of strategic demand generation

Our Guests:

  • Carlos Hidalgo, CEO and Principal, ANNUITAS (@cahidalgo)
  • Cathy McPhillips, Marketing Director, Content Marketing Institute (@cmcphillips)

Register Now

MarketoThe Content Marketing Service Bureau: How to Structure and Optimize Your Content Marketing Team
On Demand | Free Webinar

Creating content for your organization is table stakes in 2015, but many companies are still not sure how to structure their organization and team for optimal content creation. Who should contribute to content? Who should run content? How should the team be structured? And what is the process for getting content created? These are all questions that marketing leaders are starting to explore.

Join Dayna Rothman, Sr Content Marketing Manager at Marketo as she discusses the new and innovative ways that Marketo thinks about content marketing structure. You will learn:

  • How to think about content marketing as a service bureau
  • Who to hire for your content team
  • How content interacts within your organization
  • How to create content governance
  • How to structure your content flow and approval process

Our Guests:

  • Dayna Rothman, Senior Content Marketing Manager, Marketo (@dayroth)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now

trackmaven210 Steps to Creating Better Content in 2015
On Demand | Free Webinar

These days everyone is rushing to create more and more content. And technology has made it easier to distribute the content broadly. But your buyers can’t consume any more now than in the past. This makes it harder – and more important than ever – to create content that cuts through the noise.

In this webinar we’ll share some of the most practical tips to help kickstart your content in 2015. We’ve analyzed millions of blog and social media posts to nail down exactly what makes the best marketing content shine. We’ll address questions like:

  • How do I tweak my content distribution to get noticed now?
  • How do I need to update my approach to titling, punctuation, and word count?
  • What can I do to make my content more viral?

Join us to kickstart your content in 2015!

Our Guests:

  • Ian Walsh, CMO & Chief Marketing Maven, TrackMaven (@IanWalsh)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi​)

Register Now

ektronlogo_2014_MASTER-01 (1)Website Redesign: Strategy First, Tactics Second
On Demand | Free Webinar

Companies redesign their website for one of a few reasons: lead capture & conversion goals are not being met, repeated revenue shortfalls or a dated engagement model.

The #1 key to success when redesigning a website is clarity on the website’s primary purpose. Is it to drive net-new leads, capture ecommerce transactions or to provide definitional information about who you are and what offers you provide? Website redesign projects present uniquely valuable opportunities to engage your target audiences. Get it right, or go home.

You will learn:

  • Best practices for website rebrand / redesign
  • The 5 design principles for website rebrand / redesign
  • The what, why, and how from a very unique case study for website rebrand / redesign

Our Guests:

  • Lou Jordano, Chief Marketing Officer, Ektron (@LouJordano​)
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now

trackmaven-logoIs Content Marketing Collapsing Under its Own Weight?
On Demand | Free Webinar

Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences.  But as it becomes easier to distribute content, more of that content is failing. According to new research from TrackMaven, a growing majority of professional marketing content fails to have an impact. In other words, marketers have become very good at distributing content, but not very good at creating content that is worth distributing.

In this webinar, Andrew Davis and Ian Walsh will outline and debate how we got to today’s tipping point for content marketing.They will also present data and case studies showing marketers how to get their content strategy back on line – starting at the content creation stage.  Now On Demand

dmcs_logo_blackCreating a Content Strategy with Data at the Core
On Demand | Free Webinar

Content marketing has revolutionized the way brands speak to and engage their audiences. Done right, it can move the most active prospects and customers through every stage of their purchase lifecycle. But done blindly, without the insights to fuel a deep understanding of your audience, their objectives, and their behaviors, your content is doomed to fail.

Join Demand Media and CMI to learn everything you need to know about designing, implementing and optimizing a smart content strategy with data at the core.  Now On Demand

act-on logoHow to Use Facebook Ads to Target the Right People with the Right Message at the Right Time — and CONVERT!
On Demand | Free Webinar

You see others benefitting from Facebook, but it just doesn’t lead to a positive ROI for your business. Regardless of what many will tell you, there is no easy button with Facebook — you aren’t guaranteed success by posting a certain way at a certain time and using a certain template. How you achieve success will be unique to your business. That said, there are several tools that the pros use, but you aren’t. The secrets to your success on Facebook are found within these tools.  Now On Demand

brightcove-logo-horizontal-grey-newCase Study: Video Marketing Playbook
On Demand | Free Webinar

Don’t just play video marketing. Win with it. The Video Marketing Playbook webinar will show you how to use your video to reach, engage and convert customers — and get them to stay on your site.

In our latest research, about three-quarters of marketers report using video but only 54% of B2C and 60% of B2B marketers say it’s an effective tool. Discover how to be more successful with video. Learn the best practices to drive results and understand how to ensure video fits within your overall technology stack. See how companies like Salesforce’s ExactTarget are executing video-centric marketing strategies at scale.  Now On Demand

icc_email_logoContent Marketing Meets Intelligent Content: The Making of “The Language of Content Strategy”
On Demand | Free Webinar

Time is in short supply. Deadlines are tight. Resources, even tighter. If you’re like most content professionals, you’ve got dozens of great ideas, but not enough time, money, and experience to bring them to life. But it doesn’t have to be this way.  Attend this session to learn how two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an eBook, a companion website, and educational flash cards—in record time—all from a single source of intelligent content.  Now On Demand

Marketo_LogoWhat Not to Write: Makeover Your Content Creation
On Demand | Free Webinar

Today’s Content Marketer needs to be fashion-forward — no, not their attire (that’s a bonus), but in their approach to content strategy and creation. Make your content snappy, coordinated and successful—Join Ellen Gomes, Content Marketing Specialist at Marketo for this event!  Now On Demand

on24 logoThe New Way to Webinar​: From Presentation to Conversation
On Demand​ | Free Webinar

In content marketing, everything has changed. To be truly effective today, content isn’t just presented to an audience, it’s “experienced” through direct engagement, and one of the best ways to deliver engagement driven content is through webinars. Join CMI and ON24 for a demonstration and audience​-driven conversation about how to connect with your audience through direct engagement. Now On Demand

Emma_Logo_HorizontalThe 8 Second Challenge
On Demand​ | Free Webinar

The human attention span is down to just eight seconds. (Whoa.) Combine that factoid with over-stuffed inboxes, and you have a recipe for getting lost in email marketing oblivion. Or maybe you don’t. Once you know the landscape, and even embrace it, you can use email to cut through the noise. During this session, experts from Emma will connect their email marketing expertise with what we know about user experience and cognitive behavior, all in the name of helping designers get the marketing results they’re looking for.   Now On Demand