Content Marketing Webinars

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.

For webinars aired before 10/7/14, please be sure to sign-up for access to our webinar archive where you can download full presentations and transcripts.

adobe_Connect_webinars_AUGCreate a Winning Content Marketing Webinar Series Strategy
Wednesday, March 11, 2015 | 2:00 PM EST/11:00 AM PST | Free Webinar

Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a “1-off” webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series. A webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.

Based on actual webinar case studies of several diverse emerging and global brands, you will learn:

  • Benefits of a series over a “1-off” webinar
  • Measuring successful thought leadership series outcomes
  • Best content marketing practices and lessons learned
  • Tips for planning a series and pulling it altogether

Our Guests:

  • Mike Agron, Co-Founder & Managing Principal, WebAttract, LLC (@WebinarReady)
  • Clare McDermott, Chief Editor, Chief Content Officer (@soloportfolio)

Register Now


ContentTECH_logoContentTECH 2015
Now On Demand | Free Full Day Webinar Series

It’s back! Join us again for ContentTECH – a FREE one-day event dedicated to how you can be more successful with your content marketing through the latest technology. Mark your calendars now and join us on February 25, 2015 at 10 AM EST and get your content marketing technology fix! Agenda information here.
ContentTECH features:

  • Two keynote presentations from leading brand marketers
  • 6 sessions covering the latest technologies and trends across topics like content creation, workflow, automation, distribution and integration
  • Live chat sessions throughout the day with industry thought leaders
  • Access to technology experts to answer all your questions in the exhibit hall
  • Networking opportunities with industry peers
  • Free on-demand availability of the day’s events for 90 days

Register now and save the date for this FREE one-day technology event!

Register Now


OMC_logo_revDriving Revenue through Strategic Demand Generation
On Demand | Free Webinar

The demands on modern markers are increasing, and yet despite all of our resources and increased spending, marketers are still struggling to drive qualified leads to sales teams and have a difficult time connecting with sophisticated buyers. Recent Content Marketing Institute and ANNUITAS studies found that the majority of marketers run 13 – 15 plus campaigns a year. And yet, less than 2.8 percent rate themselves as highly effective. Why?

Most organizations are struggling with demand generation because they take a very tactical approach to generating leads without focusing on the buyer. More tactics don’t drive more leads. Learn how to move from tactical to strategic demand generation and include essential elements of buyer-centricity, sales and marketing alignment and change management to accomplish real results.

Attendees will learn how to:

  • Identify fundamentals for moving from tactical to strategic demand generation
  • Measure KPIs for a successful demand generation strategy
  • Guidelines to engage sales and marketing for frictionless results
  • Initiate change management as part of strategic demand generation

Our Guests:

  • Carlos Hidalgo, CEO and Principal, ANNUITAS (@cahidalgo)
  • Cathy McPhillips, Marketing Director, Content Marketing Institute (@cmcphillips)

Register Now


MarketoThe Content Marketing Service Bureau: How to Structure and Optimize Your Content Marketing Team
On Demand | Free Webinar

Creating content for your organization is table stakes in 2015, but many companies are still not sure how to structure their organization and team for optimal content creation. Who should contribute to content? Who should run content? How should the team be structured? And what is the process for getting content created? These are all questions that marketing leaders are starting to explore.

Join Dayna Rothman, Sr Content Marketing Manager at Marketo as she discusses the new and innovative ways that Marketo thinks about content marketing structure. You will learn:

  • How to think about content marketing as a service bureau
  • Who to hire for your content team
  • How content interacts within your organization
  • How to create content governance
  • How to structure your content flow and approval process

Our Guests:

  • Dayna Rothman, Senior Content Marketing Manager, Marketo (@dayroth)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


trackmaven210 Steps to Creating Better Content in 2015
On Demand | Free Webinar

These days everyone is rushing to create more and more content. And technology has made it easier to distribute the content broadly. But your buyers can’t consume any more now than in the past. This makes it harder – and more important than ever – to create content that cuts through the noise.

In this webinar we’ll share some of the most practical tips to help kickstart your content in 2015. We’ve analyzed millions of blog and social media posts to nail down exactly what makes the best marketing content shine. We’ll address questions like:

  • How do I tweak my content distribution to get noticed now?
  • How do I need to update my approach to titling, punctuation, and word count?
  • What can I do to make my content more viral?

Join us to kickstart your content in 2015!

Our Guests:

  • Ian Walsh, CMO & Chief Marketing Maven, TrackMaven (@IanWalsh)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi​)

Register Now


ektronlogo_2014_MASTER-01 (1)Website Redesign: Strategy First, Tactics Second
On Demand | Free Webinar

Companies redesign their website for one of a few reasons: lead capture & conversion goals are not being met, repeated revenue shortfalls or a dated engagement model.

The #1 key to success when redesigning a website is clarity on the website’s primary purpose. Is it to drive net-new leads, capture ecommerce transactions or to provide definitional information about who you are and what offers you provide? Website redesign projects present uniquely valuable opportunities to engage your target audiences. Get it right, or go home.

You will learn:

  • Best practices for website rebrand / redesign
  • The 5 design principles for website rebrand / redesign
  • The what, why, and how from a very unique case study for website rebrand / redesign

Our Guests:

  • Lou Jordano, Chief Marketing Officer, Ektron (@LouJordano​)
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


trackmaven-logoIs Content Marketing Collapsing Under its Own Weight?
On Demand | Free Webinar

Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences.

But as it becomes easier to distribute content, more of that content is failing. According to new research from TrackMaven, a growing majority of professional marketing content fails to have an impact. In other words, marketers have become very good at distributing content, but not very good at creating content that is worth distributing.

In this webinar, Andrew Davis and Ian Walsh will outline and debate how we got to today’s tipping point for content marketing.They will also present data and case studies showing marketers how to get their content strategy back on line – starting at the content creation stage.

Attend this webinar to:

  • Understand just how saturated the content market has become (and why)
  • Learn how to use leading metrics to accurately predict the impact of content before it goes into market
  • See case studies of content marketing strategies that cut through the noise to reach and engage buyers

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi​)
  • Andrew Davis, Author, Brandscaping (@TPLDrew)
  • Ian Walsh, CMO and Chief Marketing Maven, TrackMaven (@IanWalsh)

Register Now


dmcs_logo_blackCreating a Content Strategy with Data at the Core
On Demand | Free Webinar

Content marketing has revolutionized the way brands speak to and engage their audiences. Done right, it can move the most active prospects and customers through every stage of their purchase lifecycle. But done blindly, without the insights to fuel a deep understanding of your audience, their objectives, and their behaviors, your content is doomed to fail.

Who are your ‘intenders’? Which topics are they most interested in? How do they discover this content, and on which devices? Which formats empower your audience to take action?

Join Demand Media and CMI to learn everything you need to know about designing, implementing and optimizing a smart content strategy with data at the core.

Our Guests:

  • Scott Lehr, Senior Vice President & General Manager, Content Solutions, Demand Media, (@smlehrDM)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi​)

Register Now


act-on logoHow to Use Facebook Ads to Target the Right People with the Right Message at the Right Time — and CONVERT!
On Demand | Free Webinar

You see others benefitting from Facebook, but it just doesn’t lead to a positive ROI for your business. Regardless of what many will tell you, there is no easy button with Facebook — you aren’t guaranteed success by posting a certain way at a certain time and using a certain template. How you achieve success will be unique to your business. That said, there are several tools that the pros use, but you aren’t. The secrets to your success on Facebook are found within these tools.

During this session, we’ll discuss how to do the following with Facebook:

  • Learn more about your audience and the audiences of your competitors
  • Attract an audience that converts
  • Drive quality traffic to your website
  • Build an email list targeting the people most likely to convert
  • Selling your product targeting the people most likely to buy

Our Guests:

  • Jon Loomer, Facebook Marketing Strategist, Jon Loomer Digital (@JonLoomer)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi​)

Register Now


brightcove-logo-horizontal-grey-newCase Study: Video Marketing Playbook
On Demand | Free Webinar

Don’t just play video marketing. Win with it. The Video Marketing Playbook webinar will show you how to use your video to reach, engage and convert customers — and get them to stay on your site.

In our latest research, about three-quarters of marketers report using video but only 54% of B2C and 60% of B2B marketers say it’s an effective tool. Discover how to be more successful with video. Learn the best practices to drive results and understand how to ensure video fits within your overall technology stack. See how companies like Salesforce’s ExactTarget are executing video-centric marketing strategies at scale.  Now On Demand


icc_email_logoContent Marketing Meets Intelligent Content: The Making of “The Language of Content Strategy”
On Demand | Free Webinar

Time is in short supply. Deadlines are tight. Resources, even tighter. If you’re like most content professionals, you’ve got dozens of great ideas, but not enough time, money, and experience to bring them to life. But it doesn’t have to be this way.  Attend this session to learn how two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an eBook, a companion website, and educational flash cards—in record time—all from a single source of intelligent content.  Now On Demand


Marketo_LogoWhat Not to Write: Makeover Your Content Creation
On Demand | Free Webinar

Today’s Content Marketer needs to be fashion-forward — no, not their attire (that’s a bonus), but in their approach to content strategy and creation. Make your content snappy, coordinated and successful—Join Ellen Gomes, Content Marketing Specialist at Marketo for this event!  Now On Demand


on24 logoThe New Way to Webinar​: From Presentation to Conversation
On Demand​ | Free Webinar

In content marketing, everything has changed. To be truly effective today, content isn’t just presented to an audience, it’s “experienced” through direct engagement, and one of the best ways to deliver engagement driven content is through webinars. Join CMI and ON24 for a demonstration and audience​-driven conversation about how to connect with your audience through direct engagement. Now On Demand


Emma_Logo_HorizontalThe 8 Second Challenge
On Demand​ | Free Webinar

The human attention span is down to just eight seconds. (Whoa.) Combine that factoid with over-stuffed inboxes, and you have a recipe for getting lost in email marketing oblivion. Or maybe you don’t. Once you know the landscape, and even embrace it, you can use email to cut through the noise. During this session, experts from Emma will connect their email marketing expertise with what we know about user experience and cognitive behavior, all in the name of helping designers get the marketing results they’re looking for.   Now On Demand