Content Marketing Webinars

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.

Missed a webinar not listed on this page?  Please be sure to sign-up for access to our webinar archive where you can download full presentations and transcripts.

workfront-logoHow to Successfully Document Your Content Marketing Workflow
Wednesday, February 10, 2016 | 2:00 PM EST/11:00 AM PST | Free Webinar

Research conducted by CMI consistently shows that content marketers who document their content marketing strategy are more effective in nearly all areas of content marketing. But even with a documented strategy, content marketers often still lack a defined workflow structure; they may have direction, and enjoy more success than other teams, but chaos in their work processes keep them from achieving their potential.

Content marketing teams are especially prone to workflow frustrations—simple approval processes can take weeks; management’s priorities are a moving target; budget issues delay deliverables; spreadsheets, meetings, and email threads create information silos between content teams … and that’s just the tip of the iceberg.

Join CMI and Workfront on February 10th to learn best practices for documenting your workflow so that you can successfully execute your content marketing strategy. With a proper documented workflow you can cut out work chaos and:

  • Work fewer nights and weekends
  • Justify the budget you need
  • Eliminate silos and increase visibility
  • Simplify approval processes
  • Increase on-time delivery

Our Guests:

  • Jay Acunzo, Vice President of Platform, NextView Ventures (@Jay_zo)
  • Jesse Noyes, Director of Product Marketing & Inbound, Kahuna (@noyesjesse)
  • Raechel Duplain, Manager, Marketing Strategy & Content, Workfront (@raeduplain)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


DySi-300dpiHacking the Content Distribution Model
Wednesday, February 17, 2016 | 2:00 PM EST/11:00 AM PST | Free Webinar

Billions of dollars will be spent on content creation in 2016; in comparison, one study reports 70% of marketers plan on spending around $1000 USD per month on content distribution. Why spend so much money making something then not ensuring it gets delivered?

Similarly, companies look to distribute content about their products, brands, culture etc., in a way that best cuts through a very noisy ecosystem. How do they get higher ROI on their content investment?
In this webinar, you will learn:

  • How large enterprise companies are getting content to consumers more quickly.
  • How publishers, enterprises and individuals are using social media in a brand new way.
  • How companies are using new technologies to break open the content distribution bottleneck.

Successful organizations that want the most from their content are going to find the most efficient ways to get it into the hands of the people that want it most. Sign up now to take part in this discussion.

Our Guests:

  • Alexa Schirtzinger, Director of Content Marketing, Salesforce (@aschirtz)
  • Alexandra Shockey, Communications Advisor, Global Social Media Team, FedEx (@alexshockey44)
  • Michael Brito, Head of Social Marketing, W2O Group (@Britopian)
  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)

Register Now


ON24The Top Content Marketing Trends and Predictions for 2016
Now On Demand | Free Webinar

Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline?

On January 27th CMI’s Robert Rose and Joe Pulizzi will have an in-depth discussion of their top content marketing trends and predictions and take audience predictions during the webinar to discuss as well.

What does 2016 have in store for our industry? Some concepts Joe and Robert will discuss include:

  • Will less or more content rule 2016?
  • What changes will we see in social media platforms?
  • What kind of M&A will we see in the content marketing industry?
  • What’s the next big content platform opportunity?
  • And much more!

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


NI_LogoHi-Def Audiences: Understand Your Audience Based on 15,000+ Dimensions
Now On Demand | Free Webinar

Marketers can now understand their audiences with vivid clarity – and use this knowledge to create content that connects with precision, at scale. If you are still solely using two-dimensional information about your audiences like demo- or even psycho-graphics, you have an opportunity to improve the performance of your content and connect with exactly the right customer at the right time.

Join Dan Neely, CEO of Networked Insights and industry thought leader, to learn how brands can adapt with the fast-changing consumer landscape and use data from the social web to understand their opportunity audiences along more than 15,000 dimensions to create the right content, invest in the right media and track their connectedness in real time.

You’ll learn:

  • How to move beyond “broad strokes” understanding of your customer as a flat, two-dimensional demographic.
  • How to gain vivid clarity about everything that’s important to your customer along more than 15,000 dimensions.
  • How richly defined data from the social web helps brands optimize their content in real time.
  • How machine “brains” can help with the most difficult aspects of knowing what consumers want so that marketers can focus and succeed.

Our Guests:

  • Dan Neely, CEO, Networked Insights (@dneely40)
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


MarketoHow to Conquer the Content ROI Conundrum
Now On Demand | Free Webinar

Is your content’s ROI a mystery? You won’t need a statistician or a fortune teller to help you solve this conundrum! In this webinar with VP of Demand Generation at Marketo, Heidi Bullock, you’ll learn how easy it can be to measure the ROI of your content marketing (through our tried and true processes), and get you the metrics you’ll need to measure.

Our Guests:

  • Heidi Bullock, Vice President of Demand Generation, Marketo (@heidibullock)
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


thismomentLive Events – A Lifeline for Marketers in an Ad-blocked World
Now On Demand | Free Webinar

In tomorrow’s ad-blocked world, live events will become an ever more crucial method for creating and nurturing connections with customers and prospects.

New technologies from companies like CVENT, DoubleDutch, and Lanyon are transforming the event experience and reducing friction with lead capture and follow-up. Meanwhile Twitch, Periscope, and Livestream offer new ways to extend the onsite experience to millions of viewers online.

Are you prepared to take advantage of these emerging capabilities, and create a competitive edge for your organization?

NOW is the time get to up to speed and begin to develop your next generation live event strategy. This webinar is the perfect place to start. Join Vince Broady, founder and CEO of Thismoment, as he surveys the live event landscape using real world examples from category leaders including Salesforce, Microsoft, and Mazda.

Key takeaways:

  • How to incorporate beacons, SMS short codes into the event experience
  • How to properly format, organize, and distribute event-related content both on-site and off
  • State of the art techniques for on-site lead capture and post-event follow up
  • How to gain maximum leverage from your live event investment across your entire organization – marketing, sales, support, and even HR!

Our Guests:

  • Vince Broady, Founder and CEO, Thismoment (@thismoment)
  • Peter Loibl, Vice President and Publisher, Content Marketing Institute (@PeterLoibl)

Register Now


lionbridge-logoHow to Improve Global Customer Experience by Integrating Website Translation & Content Marketing
Now On Demand | Free Webinar

Research shows that over 65% of today’s buyer’s journey happens online. So providing a consistent and exceptional digital experience across all customer touch points is essential. To provide such an experience your content must speak the same language as your buyers. Speaking figuratively, you’ll need to align your offer’s value statements with your buyers’ unique pains and needs; which is challenging enough. Speaking literally, your content must also be available in the buyer’s native language to succeed in international markets. Introducing multiple languages into the marketing plan adds a level of complexity that most marketing departments are simply not prepared to handle.

In this webinar:
From our panel of global marketing and translation experts, you’ll learn how to improve your brand’s global customer experience by incorporating website translation best practices into your content marketing strategy.

Some key talking points will include:

  • Understanding the multi-channel buyer’s journey and digital customer experience.
  • Tips for building a customer-centric content marketing strategy.
  • How to repurpose your content across a multitude of channels.
  • The impact cultural customization has on website translation.
  • How to prioritize translation to optimize your global customer experience.
  • Applying theory to practice; our experts share their experiences from the field.

BONUS: Anyone who registers will receive access to “The Definitive Guide to Website Translation” whitepaper from Lionbridge after the webinar presentation.
Our Guests:

  • Dr. Nitish Singh, Associate Professor of Global Business, Boeing Institute of Int. Business, St. Louis University
  • Clint Poole, Vice President of Global Marketing, Lionbridge
  • Sonia Zamborsky, Director of Product Field Support & Communications, Lionbridge
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


on24 logo10 Secrets to Creating New Webinar Content
Now On Demand | Free Webinar

Webinars have become the most important tool that marketers have for generating leads and driving sales. But many companies struggle with creating enough high-quality content to produce a steady pulse of webinars to drive their demand generation programs.

On November 18th, attend “10 Secrets to Creating New Webinar Content” and learn tips for creating great webinar content and themes from scratch. In this live, interactive webinar, you will learn:

  • Tips for creating content for each stage of the buying cycle
  • How to create webinars from existing content
  • How to find great content from outside sources
  • Tips for creating great webinar content themes

Great webinars are fueled by great content, and great content ideas are all around you. Register now!

Our Guests:

  • Mark Bornstein, Vice President, Content Marketing, ON24 (@4markb)
  • Peter Loibl, Vice President and Publisher, Content Marketing Institute (@PeterLoibl)

Register Now


brightcove-logo-horizontal-grey-newHow To Use Video Effectively for Awareness and Engagement
Now On Demand | Free Webinar

In the first webinar of the Brightcove/CMI series we gave an overview of how you can use video to engage customers at every stage of the customer journey. This webinar will dive into the Awareness and Engagement stages: covering video considerations and giving tactical tips and tricks for optimizing your video marketing for SEO, email, and landing pages.

Marketers will leave this webinar with insight into:

  • Video considerations for the awareness and engagement stage of the customer journey
  • Video marketing and SEO
  • Optimizing email for video
  • Best practices for video-focused landing pages

Our Guests:

  • Dana Fugate, Director of Content, Digital Marketing Solutions, Brightcove (@DanaFugate1)
  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


searchmetrics_WB_Claim_4c_coatedContent Marketing Measurement – Is ROI Really What We’re Looking For?
Now On Demand | Free Webinar

There’s a lot of talk about return on investment as a marketing metric. But ROI is inherently flawed for campaign-based marketing. However, a new, evolved look at Content Marketing might make ROI just exactly the remedy we need to build a better business case, and measurement for Content Marketing.

In this session, we’ll:

  • Discuss ROI is an inherently flawed metric for marketing, and what to do about it
  • Uncover new ways to measure content marketing as a support function to marketing, AND as an initiative that builds value over time.
  • Look at how Content Marketing and ROI fit much more naturally, and helps to build a more solid business case for the practice we’re all striving to scale in the business.

This will be an honest, bare naked truth of measurement and content marketing.

Our Speaker:

  • Robert Rose, Chief Strategy Officer, Content Marketing Institute (@Robert_Rose)

Register Now


act-on logoMarketing Technology 101: Best Practices for Adopting Technology and Achieving ROI
Now On Demand | Free Webinar

Technology has become one of the most powerful tools in a marketer’s arsenal, but making sense of the growing array of options can be a daunting task. Join Linda West, Director of Marketing and Rachel Rosin, Marketing Programs Manager, both of Act-On Software, as they help make sense of all the available options in order to make better decisions about how to plan technology investments. They will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and will incorporate real-world case studies of organizations that have cracked the code.


Emma-logoLet’s Get Personal: Crafting Truly Valuable Experiences with Email
On Demand | Free Webinar

As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. Email isn’t magic, but it can do some truly magical things and help you give subscribers the relevant, engaging experiences they deserve (and have come to expect).

 


on24 logoEyeballs, Ears & Action: 10 Unexpected Ways to Grow Your Brand Audience
Now On Demand | Free Webinar

Content without an audience is a wasted effort. Join Jeffrey K. Rohrs, CMO of Yext and author of Audience: Marketing in the Age of Subscribers, Fans & Followers, as he shares a variety of ways you can ensure your content reaches an ever-growing, and ever-responsive, audience of interested consumers.


WSJ.CS_logo_V_K_KO10 Custom Content Trends Every Marketer Should Know
Now On Demand | Free Webinar

Custom content has evolved greatly during the past decade. It’s shifted rapidly from the traditional custom publishing model to a platform agnostic tool used by brands to attract more customers, align ideas and thought leadership, and most notably, break away from the chains of traditional advertising.


IOI_logo2015Personalize Your Way to Profits: Make Personalized, Omnichannel Content Marketing a Reality
Now On Demand | Free Webinar

censhare logoIn a discussion moderated by CMI’s Robert Rose, panelists from the marketing technology teams at 3M, Kohl’s, and Kimberly-Clark will share their personalization secrets and successes.

Find out how they’ve used content marketing technologies and best practices to streamline the creation, production, delivery, and measurement of targeted, personalized customer experiences across media. And hear all the ways they’ve benefited from creating contextual, hyper-relevant customer experiences.

 


5 Prescriptions for Attracting and Engaging Your Audience
Now On Demand | Free Webinar

A well-executed marketing webinar can help attendees grow into healthy customers and advocates. But to be effective, you must first attract and engage those with symptoms your solution can treat.

Join this live session with Mike Agron, expert webinar practitioner and co-founder of WebAttract, to discover five pain-free ways to fill your webinar waiting room with the right audience.


workfront5 Ways Content Marketers Can Gain More Time For Creativity
Now On Demand | 2:00 PM EDT/11:00 AM PDT | Free Webinar

Good content marketing demands skill and creativity. Headlines must be perfect, the right keywords must be used in the right ways, there’s more emphasis on storytelling than ever before, and studies show that longer blog posts generate more shares. Content must also be top-quality and useful to the intended audience in order to perform well.

But writing highly-creative, quality content takes time. A lot of time. Time that content marketers generally feel is lacking. With workloads and content request numbers growing at a record pace, how can content marketers make sure they have the time they need to be creative—to be high-quality storytellers—and still hit their deadlines?


Buried Treasure: Discover the Content Goldmine Hidden Within Your Company
Now On Demand | Free Webinar

We all know that content is driving more and more customer interactions today and that this trend will only increase over time. Of course this means your organization must consistently create great, engaging, useful, and relevant content for your customers. Their appetite is seemingly unquenchable and more often than not, dissatisfied with traditional marketing efforts. You know you need more content but you can’t afford it. So how can you meet their ever increasing demands while also ensuring quality and consistency? Without increasing costs or headcount?

Join our webinar to learn how you already have a wealth of content at your disposal. All you have to do is reach across the aisle and embrace your content creation peers within technical documentation teams and customer support. By working together to create consistent terminology, personas, and taxonomies, you can ensure relevancy across the entire customer journey. By leveraging their informative content and embracing the right structure, you can vastly improve your search engine rankings. You can even use support analytics to gain greater insight into what your customers truly care about and improve your own marketing messages.


Create Binge-Worthy Video Content in 8 Simple Stepson24 logo
Now On Demand | Free Webinar

Video content has universal appeal. It’s an immersive, persuasive, and emotionally resonant format that consumers — particularly digital natives — have come to rely on when looking to make a purchase. In fact, according to a Google Think report, 70 percent of B2B buyers have engaged with video in their B2B buying cycle, and 1 of every 5 B2B buyers watches over 1 hour of video as part of their buying process.

With the growing trends of “binge-watching” and mobile video consumption, video holds great potential for engaging target audiences at the precise times and places where they will be most receptive to acting on your message. Yet, many marketers think video content success is beyond their reach, believing that it will be prohibitively expensive and complicated to produce, and challenging to deliver in a way that stands out.


Email Wizardry – 5 Tactics That Will Leave You Spellbound
Now On Demand | Free Webinar

Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it’s moving fast, and most email programs are only scratching the surface of possibilities. The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one. Are you using those new adaptations to gain ground on your competition?


brightcove-logo-horizontal-grey-newEngaging Your Audience With Video At Every Stage of the Customer Journey
Now On Demand | Free Webinar

The traditional marketing funnel has evolved. The role of marketing has changed and modern marketers are now expected to generate meaningful business results. The guiding force for today’s marketer is the customer journey: a continuous cycle of engagement with customers as they move from Awareness to Conversion to Advocacy. Video is one of the most powerful tools that marketers have to move customers through this journey. Tying video to every stage of that journey will power your marketing strategy to impressive business results.


lionbridge-logoCritical Content: Adapting Your Processes and Content for Global Markets
Now On Demand | Free Webinar

The world becomes more complicated as you expand globally. Competing corporate demands for global consistency and local demands for relevancy can hurt engagement and put your brand at risk by delivering inconsistent messages and customer experiences across markets. Your need for content that is timely, relevant and effective also makes developing the balance between global and local messaging harder.


on24 logoHost a Successful Webinar Every Time
Now On Demand | Free Webinar

Do you want to generate leads for your sales team to convert? Is it your responsibility to use content to engage potential customers in the middle of the funnel? Join Gini Dietrich on June 17 at 2:00 pm ET as she walks you through the steps to use traditional and new tactics to gain webinar registrations. And not just any registration, but those who want to do business with you.


Making Your Marketing Webinars More Interactive and Engaging
Now On Demand | Free Webinar

Join Ken Molay, president of Webinar Success, as you learn techniques for building interactivity in your lead generation web seminars. You will explore ways to more fully involve your audience in on online presentation. You have the power to engage your audience in active participation that improves the persuasiveness of your message and their retention of your material.

This webinar is appropriate for anyone who presents via seminars. We will focus on marketing applications designed to promote your business, products, or services. A live question and answer session will let you focus on the issues of most importance and benefit to your organization.


NewsCred_logoHow to Plan and Build a Successful Content Marketing Strategy
Now On Demand | Free Webinar

Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences.

But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success. Marketers must develop new skills and a new creative process: one in which the rules are evolving at the speed of technology and regulation, and the turnaround time from concept to launch is often compressed to days or even hours.


The Secret to Connecting with Self-Educating Buyers
Now On Demand | Free Webinar

You can’t sell if you can’t persuade — and you can’t persuade consumers you can’t find.

With near-ubiquitous access to all the world’s information in the palm of their hands (or behind the click of a mouse), today’s self-educating buyers can cloak themselves in anonymity, conducting extensive pre-purchase research online without ever revealing their interest and intent to eager Sales and Marketing teams. It’s become such a widespread challenge, in fact, over 70% of buyers enter the purchase funnel (for both B2B and B2C purchases) before appearing on a seller’s radar. This has created an entirely new dynamic in which companies must “tell” — not deliver a hard-sell — in order to engage with in-market consumers.


One Looming Threat to Content Marketing Success: Worker SkillsOnlineTraining
Now On Demand | Free Webinar

Content marketing is facing a crisis that has been growing largely unseen: A gap between current skill levels and what’s needed to plan, launch and scale successful content marketing initiatives. If not addressed, it may have a serious impact on brands’ ability to reach, influence and build relationships with their target audiences.


on24 logoManaging Influence Marketing Across The Customer Lifecycle
Now On Demand | Free Webinar

This webinar will help marketers address this challenge by providing an actionable blueprint for identifying and engaging the influencers who have the greatest potential to advocate for your brand, and for measuring the effectiveness of your outreach efforts. Specifically, we’ll cover:

  • How to select the most relevant micro- and macro-influencers in today’s noisy, cluttered social media landscape
  • A technique for reverse-engineering an effective influence path between brands and consumers for more precise targeting, outreach, and ongoing engagement
  • Methods for evaluating the success of your influence campaigns by directly linking activity to sales goals or customer lifetime value, rather than soft metrics like impressions or mentions

cs_cw_logoHow to Be a Jedi Master of Content ROI
Now On Demand | Free Webinar

Does your content work? Is it effective? Does it bring a return on investment? If you’ve struggled to answer these questions, you’re not alone in the digital universe. Content Science’s recent study of content teams found only 35% were measuring ROI. In this webinar, learn the ways of content evaluation–and make your content team a force.


brightcove-logo-horizontal-grey-newSecrets of a Real Life Video Hero
Now On Demand | Free Webinar

Once a nice-to-have, video is becoming a fundamental part of every content marketing strategy. In fact, according to Aberdeen, 95% of best-in-class marketers are using video as part of their marketing mix. Companies like Symantec, Oracle and GM understand that high value content equates to better performance and that no other type of content creates value like video.

Join Brightcove to learn how you can turbocharge your marketing programs to increase your total marketing ROI. You’ll learn how today’s leading Video Marketing Heroes are crushing their competition and driving more business to create meaningful change at their organization.


Acrolinx-logo-jpgContent Controversies: 5 Big Challenges
Now On Demand | Free Webinar

Join The Content Wrangler, Scott Abel and Dr. Andrew Bredenkamp as they unpack five of the biggest, ugliest, and complex challenges facing content professionals today.

This webinar will prove to be highly engaging as two of the most respected leaders go deep on the most controversial and critical topics facing every content professional including:

  • Does everyone work for marketing now? How to expand content marketing to your entire organization
  • Does the customer journey have a finish line? Mythbusting current perceptions on the role of content throughout the sales funnel
  • Does tone matter? How to lighten up without losing control

 


adobe_Connect_webinars_AUGCreate a Winning Content Marketing Webinar Series Strategy
Now On Demand | Free Webinar

Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a “1-off” webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series. A webinar series is a perfect vehicle to “breathe life” into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.

 


OMC_logo_revDriving Revenue through Strategic Demand Generation
On Demand | Free Webinar

The demands on modern markers are increasing, and yet despite all of our resources and increased spending, marketers are still struggling to drive qualified leads to sales teams and have a difficult time connecting with sophisticated buyers. Recent Content Marketing Institute and ANNUITAS studies found that the majority of marketers run 13 – 15 plus campaigns a year. And yet, less than 2.8 percent rate themselves as highly effective. Why?

Most organizations are struggling with demand generation because they take a very tactical approach to generating leads without focusing on the buyer. More tactics don’t drive more leads. Learn how to move from tactical to strategic demand generation and include essential elements of buyer-centricity, sales and marketing alignment and change management to accomplish real results.