If we haven’t said it enough, we’ll say it one more time: The processes you put in place to manage your content marketing will be unique. Your story is (or should be) unique, and so too will be your method for telling it.
Once you have developed your content marketing plan, identified your audience and created your channel plan, it’s time to operationalize all of this.
As Pam Didner says (and as anyone who works in this industry would agree), “There’s no shortcut in terms of deploying content marketing.”
In the video below, Kelly LeVoyer (Director, Marketing Editorial, SAS), Kevin Cain (Director of Content Strategy, OpenView Venture Partners), Pam Didner (Global Integrated Marketing Manager, Intel Corporation), Waynette Tubbs (Manager, Marketing Editorial, SAS), Elizabeth Gaines (Senior Director, SAP Global Marketing), and Michael Kirsten (Senior Manager, Global Content, Kelly Services) share their challenges and ideas for managing content marketing across their often complex and highly-matrixed organizations.
View the post, 6 Experts Share Tips for Managing the Content Marketing Process, to get more insights.
Organize your content marketing team
To operationalize content marketing, you need the right team in place. Check out this advice on what you need to build your content marketing team:
- Creating a Content Marketing Team and Workflow Plan
- Planning Your Content Marketing Team: Critical Positions and Salary Info
- What are the Essential Skills for Content Marketing Teams?
- A Simple Framework for Building Your Social Media Marketing Team
- 5 Personality Types You Need on Your Digital Communications Team
- Building a Virtual Content Creation Team: 4 Secrets
- 6 Questions Content Marketers Should Ask Before Hiring a Journalist
Use the right tools
Optimize your content
As part of having a conversation, you’ll need to create content. But, before you do that, you need to understand how you will optimize this for your users. While all of your content should be written for people, not search engines, understanding the basics of search engine optimization will help a great deal:
- SEO Fundamentals that Google Can’t Ignore
- 12 Tips for Keyword Selection to Guide Your Content Marketing SEO
- Findable Content Marketing: 3 Google Keyword Tool Tips
- Where and When Your Keywords Really Matter for SEO
- How to Optimize Content When You Don’t Know Jack about SEO
- The Essential Guide to Meta Descriptions that Will Get You Found Online
- Everything You Need to Know About Using Title Tags in Content Marketing