Developing the content in our content marketing strategy is developing the stories of us. It’s the big ideas that we represent. It’s the differentiated experiences we want to create. It’s what we REALLY do for a living. For better or worse — it’s that simple.
Storytelling is not intended to be a “selling” tool; it’s a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions are and serves as the foundation for all your future content developments.
Here are some additional posts that can help you craft your organization’s story:
- Brand Storytelling: Why Words Matter As Much As Design
- Data-Driven Brand Storytelling: 6 Steps to a Credible Story
- Brand Storytelling Lessons from the Content 20/20 Project
- 5 Brand Storytelling Lessons We Can Learn from Facebook Stories
- Developing Your Pillars of Content with Robert Rose [Interview]
- 7 Storytelling Lessons You Can Learn from Ron Howard