By Heidi Cohen published December 15, 2010

How to Keep Bloggers Engaged

One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of blogging, is hard work and it takes motivation to continually … Continue reading

By Michele Linn published December 14, 2010

Lessons Learned from an eNewsletter Experiment

It’s been a little while since we checked in with Graham Kilshaw over at Interference Technology. If you remember, he was working on an email newsletter called the EMC Business Bulletin, and was asking the CMI community for their feedback. … Continue reading

By Ahava Leibtag published December 13, 2010

Five Personality Types You Need on Your Digital Communications Team

There is a lot of great conversation around building a great digital communications team.  Most of the conversation centers around the types of professionals you should hire, grow and promote.  But, what if your budget is small? Or, what if … Continue reading

By John Nawn published December 10, 2010

Mobile Apps for Meeting Professionals and Content Marketers

One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of the Meeting App.’ What started as a trickle has ended … Continue reading

By Joe Pulizzi published December 10, 2010

What’s an Acceptable Enewsletter Open Rate?

I’ve had the pleasure of working with Mitch Rouda on a number of consulting assignments over the years.  Frankly, you’d be hard pressed to find someone more knowledgeable about the publishing industry.  Mitch has worked with over 40 organizations over … Continue reading

By Russell Sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of … Continue reading

By Ann-Christin Lindstedt published December 8, 2010

Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more … Continue reading

By Michele Linn published December 7, 2010

Content Marketing in Action: 13 Examples to Get You Inspired

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Joe Pulizzi published December 7, 2010

Should We Really Think Like a Publisher?

Thanks to my good friend and “publisher” Mike Azzara for putting together the following thoughts on, of all things, the word “publisher”. Joe’s recent post admonishes non-media brands to believe that they are publishers. In fact, he says, “Believing that … Continue reading

By Heidi Cohen published December 6, 2010

How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs … Continue reading