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Research Finds Health Care Content Marketing Lags Two Years Behind

Our recent research shows that health care content marketing lags about two years behind trends in overall content marketing. This makes sense because health care is a highly-regulated industry. But it also points up significant opportunities for growth in the health care space.

Content Marketing Checklist: 22 To-dos for SlideShare Success

Proofing is a crucial step in using SlideShare for content marketing, as it involves more than just checking for spelling errors. Use this checklist, and accompanying questions and tips, to help you proof and polish the SlideShare presentations you create using Microsoft PowerPoint.

Enterprise-Wide Content Marketing: One Company's "Crazy" Vision

CMI sat down with SAP's Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine.

2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends

2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd.

How Your Content Marketing Can Ignite a Movement

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, "Caine's Arcade," and then think about ways your content marketing could ignite a movement.

Experts Share Best Practices from the Content Marketing World Health Summit

The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights.

How to Reverse Engineer the Perfect Content Strategy

If one thing is certain in life it’s that very few ideas are genuinely groundbreaking, never-seen-before moments of genius. The reality is that almost everything that we do now is either a reinvention of the wheel or a plain-and-simple rehashing of something that has come before. Some might say these...

Content Strategy: How eBooks Help You Generate More Leads

Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). Others bring on affiliate marketers who blast prospects with emails...

Content Marketing Best Practices: 3 Steps for Google+ Success

To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for content marketing. What best practices and practical steps can help you use...

Health Video Content: 4 Steps to Earn Media Coverage

As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention for their health news? Those who get consistent media coverage know the secret to health news success — forget you’re a content...

A Field Guide to the 4 Types of Content Marketing Metrics #eBook

Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of us really need is a place to start. Let us help.Continue reading

Brand Storytelling Lessons from the Content 2020 Project

If you haven’t already seen the overview of Coca Cola’s Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is going to reshape the strategic marketing process, this is quite simply, a manifesto.Continue reading