If you are running a large-scale event, where do you start with content marketing? Use these six critical steps to develop an effective approach to content marketing for events.

Facebook recently launched itself headlong into the world of active content marketing. Find out what you can learn about brand storytelling from the Facebook Stories website.

Increasingly, marketers are employing content curation -- the process of finding, organizing and sharing third-party content -- as a part of their content marketing efforts. Sample these 14 sources for content curation inspiration.

Before writing, promoting, and publishing your next book, eBook, or blog post, make sure you've chosen the best possible title. Titles play a "make or break" role in content marketing and publishing success. Use this checklist for better content marketing titles.

Digital place-based media — the screens you see at the grocery checkout or in your taxi — offers brand marketers a unique way to reach a particular customer at a particular moment. Find out how content marketing keeps up with an on-the-go audience.

A recent study found that high-growth, professional services firms are focusing heavily on blogging. But what are these firms writing about? How can you make accounting fun? Find out how to create engaging content for any industry -- even "boring" ones.

Creating your own online publication is no small task. It takes a huge time and financial investment to get a strong publication off the ground. Just ask SAP, IBM, and Sun Life Financial.

Starting December with a look ahead to the new year, we offer our Social Media and Content Marketing Predictions for 2013. More than 80 marketers offer 100+ predictions on topics ranging from mobile to social demand generation to print. Find out what themes emerge in the wide-ranging forecast.

Keeping up with competitors' marketing and thought leadership activities is essential. Failure to do so can lead to lackluster results from “me too” projects, wasted resources, abandoned initiatives, and squandered customer goodwill. Find out how to get started with benchmarking for content marketing.

Photography is more popular today than ever before. Find out how you can apply some of the best photography tips to writing content marketing blog posts.

CMI sat down with IBM's Leslie Reiser to talk about IBM's influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion.

Last year, Converse opened a state-of-the-art recording studio in Brooklyn, N.Y. Find out how that studio represents a powerful content marketing strategy at the intersection of 2 brands.