Skip to content

SEO and Content Marketing

Content marketing and SEO go hand in hand. Creating quality content that’s relevant, well-researched, and useful helps the people who read it. It also shows search engines that your brand has the experience, expertise, authority, and trustworthiness to deliver a satisfying search result.

After you optimize your content for searchers’ intent and information needs, apply best practices to choose a primary keyword or keyphrase, semantically related terms, meta descriptions, image alt tags, and other details.

Browse these articles to keep up on the latest strategies for keyword research, link-building, on-page optimization, and gauging context and intent so your audience can find your content wherever they search for answers and advice.

Google plans to revamp its search results pages with an AI-based approach that delivers a more seamless, multifaceted experience — and diminishes the need to click. Follow these tips to help your content be part of those results.

Editor's Picks

5 SEO Content and Design Tips To Improve Your Ranking in SERPs

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

How Core Topics and Content Clusters Lead to Better Google Search Rankings

Take a topic-based approach to content planning to climb to the top of Google search results. HubSpot’s head of search authority explains a three-step approach to get you there.

Related Stories