8 KPIs Your Content Marketing Measurement Should Include
February 3, 2013
Neil Bhapkar
Web analytics and key performance indicators have come a long way since the days when marketers were measuring "hits" on a site. Here's a guide to what KPIs you should be measuring for your content marketing initiatives.
24 Top Content Marketing Questions Answered in Less than 140 Characters
February 2, 2013
Joe Pulizzi
Sometimes you don't want the whole explanation, just a quick answer that gets you on your way. In that spirit, here are 24 quick answers to the questions we hear most frequently about content marketing.
Content Marketing Design: 3 Guidelines for Creating eBooks for Tablets
February 1, 2013
Dianna Huff
These days it is essential for marketers to consider how readable their content is on tablet screens. For content marketing design best practices, try these 3 guidelines for creating eBooks that will work well on tablet devices and smartphones.
Measuring Marketing Effectiveness: 4 Content Experts Weigh In
January 31, 2013
Michele Linn
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.
Boost Your Content Marketing ROI With These 5 Discovery Tips
January 30, 2013
Rachel Foster
Content discovery strategies and tools can help individuals find great content while allowing marketers to get their content in front of the right people at the right time. Here are five tips on how to use content discovery to connect with customers and increase content marketing ROI.
How Manufacturers are Managing Content Marketing: 7 B2B Insights
January 29, 2013
Lisa Murton Beets
Recent CMI research on B2B and B2C marketing shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how these insights compare with your own content efforts.
12 Tips For Keyword Selection to Guide Your SEO Content
January 28, 2013
Mike Murray
You can get a lot more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.
7 Tricks Content Marketing Trendsetters Can Teach You for 2013
January 27, 2013
Mark Sherbin
The Content Marketing Institute recently reached out to readers like you to find out what brands you look to as leaders in the field. Here are seven tricks you can learn from content marketing trendsetters and apply to your 2013 strategy.
4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies
January 26, 2013
Joe Pulizzi
As the media landscape continues its upheaval, brand publishers and media companies are trying to do the same thing: Find audience that leads to subscription. Only the revenue streams are different. Find out why media companies continue to worry about the future.
Findable Content Marketing: 3 Google Keyword Tool Tips
January 25, 2013
Patricia Redsicker
Whatever content you create, it's useless unless people can find it, read it, and share it. Try these 3 tips for using Google's Keyword Tool to create content marketing that is much more easily "findable."
Why Producing Enough B2B Content is Hard and 3 Tips to Help
January 24, 2013
Michele Linn
Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it's so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch.
Content Strategy: 9 Secrets for Awesome Blog Titles for Posts
January 23, 2013
Tracy Gold
Titles aren't very long, but they are an extremely significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles, and make your great posts stand out.
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