By Ahava Leibtag published January 10, 2011

5 Ideas to Help Communications Teams Prioritize Marketing Activities

The weeks before and after New Year’s were extremely difficult, and I feel as though I have been moving in crisis mode the entire time.  I made the rookie mistake of thinking the holiday season would be quiet and afford … Continue reading

By Joe Pulizzi published January 7, 2011

The Difference Between You and a Media Company

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell … Continue reading

By Brian Massey published January 5, 2011

The Chemistry of Content

Aren’t we all trying to get a reaction? A few months ago, I showed Content Marketing Institute members how to create a marketing reaction using some household chemicals and some simple lab equipment. I hid the science from you by … Continue reading

By Joe Pulizzi published January 4, 2011

LEGO Club Magazine & the Power of Print

A few months ago I wrote a post on why print would come back in 2011.  Truth is, it never left. Case in point. A few weeks ago my two boys received their LEGO Club magazines in the mail. The feature … Continue reading

By Amanda Maksymiw published January 4, 2011

Checklist: How to Ensure Quality Control in Content Marketing

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building … Continue reading

By Clare McDermott published January 3, 2011

Hot iPad Apps for Content Marketers

I’m not a cultish Apple fan, but the iPad has me swooning. For online content fanatics, it’s the ultimate consumption gadget… sort of like a Big Gulp for technophiles. For those of you lucky enough to have an iPad under … Continue reading

By Joe Pulizzi published December 31, 2010

How to Develop a Microsite: 5 Examples to Get You Started

A popular way to present content is through a microsite. As described in the Content Marketing Playbook, a microsite “concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates … Continue reading

By Michele Linn published December 30, 2010

Want to Give Your Users Something Different? Try Interactive Online Tools

Oftentimes, great content isn’t just words – or even pictures. Instead, consider interactive online tools that educate or entertain your audience. Here are a couple of examples of companies that are doing this well.

By Michele Linn published December 29, 2010

6 Videos to Inspire Content Marketers

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 … Continue reading

By Michele Linn published December 28, 2010

Want to Incorporate Design into Your Content? Check Out These Infographics

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so … Continue reading