By Roger C. Parker published December 21, 2014

Last-minute Guide to 2014’s Best New Books for Content Marketers

It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs. Continue reading

By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase. Continue reading

By Anthony Gaenzle published December 19, 2014

5 Ways to Get More ROI From Your Next Conference

You can get more ROI from your conference participation when you create content before, during, and after the event. These five tips will help your brand’s content marketing, and get the bosses to say yes to that next conference trip. Continue reading

By Pamela Muldoon published December 18, 2014

The Pivot: A Journalist’s Voyage into Content Marketing

In this week’s “The Pivot”, host Todd Wheatland talks with Brian Crisp about why he left traditional journalism to join the world’s largest travel agency as its editor-in-chief and why he didn’t want to follow in his dad’s footsteps. Continue reading

By Arnie Kuenn published December 18, 2014

10 Most Common SEO Pitfalls

When your audience searches, you want your brand to be a top site on their results page. Yet, too many businesses experience SEO pitfalls – fortunately, you can learn to correct these mistakes and boost your ranking and page traffic. Continue reading

By Pamela Muldoon published December 17, 2014

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

Claim Your Fame shares the stories of brilliant businesspeople who leverage the online world using their passion and magnetic personality to drive revenue. Host Andrew Davis debuts the series with Chief Folding Fanatic Trish Witkowski. Continue reading

By Pamela Muldoon published December 16, 2014

Jim Kukral Tells Why Now Is The Time to Conquer Your Book

Have you been thinking about writing a book? In this episode of Content Marketing NEXT, Jim Kukral, Author Marketing Institute, joins host Pamela Muldoon to motivate you on why now is the perfect time and what’s up next for publishing. Continue reading

By Tracy Gold published December 16, 2014

9 Ways to Use Content Marketing as a Recruiting Tool

Does your content marketing strategy ignore the very people who could help grow your company? Help your HR department and incorporate prospective employees into your content marketing with these nine recruiting tool tips. Continue reading

By Joe Pulizzi published December 15, 2014

60 Content Marketing Predictions for 2015

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year. Continue reading

By Jean Spencer published December 14, 2014

The Role of PR and Content Marketing in 2015

Should you produce content for your publishing outlets or create it for news media? You may think you have to choose earned or owned, but you don’t. PR and content marketing can work together to strengthen your efforts. Continue reading