By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc. Continue reading

By Andrew Davies published April 24, 2015

Use Data to Help Your Engagement Conundrum

How do you create content relevant to your brand AND your audience? Cultivate the data – yours and others – to uncover what really engages the audience. Measure regularly to ensure your content strategy evolves with your audience.
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By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

You may know Jon Loomer as the “Facebook Ads Guy,” but The Pivot host Todd Wheatland goes beyond the moniker to discover how Jon created his own niche company after a career venture in fantasy sports and two job layoffs. Continue reading

By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things. Continue reading

By Joe Pulizzi published April 22, 2015

Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

Do more B2B enterprise marketers think their content marketing is effective than small-business marketers do? That and more is revealed in CMI’s latest research: B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends. Continue reading

By Pamela Muldoon published April 21, 2015

Rohit Bhargava Shares How To Spot Trends in the Non-Obvious

Author Rohit Bhargava believes we all have the ability to spot trends. Now he shares his new book and how you can see a trend, predict the future, and win against your competition with Content Marketing NEXT host Pamela Muldoon. Continue reading

By Aubrae Wagner published April 21, 2015

Large-Scale Content Projects: A Closer Look at Roles and Measurement

Following up on her article on large-scale content project execution, Aubrae Wagner goes deeper on specific roles of each team member – from the project leader to the proofreader – as well as how KPIs and measurement contribute to success. Continue reading

By Arnie Kuenn published April 20, 2015

A 4-Point Plan to Boost Your Website’s Authority for Search Engines

A website’s authority contributes to how high or low it appears in the Search Engine Result Pages. You can proactively improve your site’s authority by creating great, relevant content and following this four-point booster plan. Continue reading

By Clare McDermott published April 19, 2015

The Onion’s Custom Content Agency Makes Brands Seriously Funny

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading