With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out. Continue reading
Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
Images draw more attention and understanding from your readers than text alone. Here are seven sites that won’t bust your budget (they’re free) and will help boost your audience’s willingness to consume your content. Continue reading
Bookshelves have only so much space. Librarians call the process of removing books “de-accessioning” or “weeding.” Marketers should do something similar – archiving and deleting content that hurts more than it helps.
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading
Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions. Continue reading
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading