By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We’re now in a multi-channel world where all consumers want tailored delivery. Find out more about adaptive content and the omni-channel technique you need to implement. Continue reading

By Carlijn Postma published September 18, 2014

Why We Should Take the Brand out of Branded Content

Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. The media produces content the public wants — content that’s not simply pushed into the faces of its audience but, rather, where the audience has made a conscious choice to engage in the content. Take a lesson from the media world and find out more about why (and how) to take the brand out of branded content. Continue reading

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

Get your audience members excited about your content, and they’ll do the hard part for you. The trick is to not get bogged down on the subject matter, and instead focus on context and execution. Cultivate your own legion of fans to spread your content all over the web. Take these 5 steps to get followers to amplify your best content marketing efforts. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014. Continue reading

By Kirk Cheyfitz published September 14, 2014

The Future Is Now: 4 Rules for the Post-Advertising Age

Despite everything we know, the entire media industry keeps talking about “the future of advertising” as if it was, well, way off in the future — like a remote land we might visit one day. It’s a little late for another debate on the future of advertising. But there’s still time for a heart-to-heart about how, and how quickly, we get there. The future is now. Get 4 rules for the post-advertising age. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Jodi Harris published September 12, 2014

The Visual Content Inspiration You Need: Standout Examples

Successful content marketing doesn’t just involve writing and technology decisions. Strong Images are also essential. We asked our panel of CMI blog contributors, training instructors, and Content Marketing World speakers, “What’s the most innovative or interesting example you’ve seen of visual content marketing?” Take a look at the standout examples of visual content they find worthy of praise. Continue reading

By Bryan Rhoads published September 11, 2014

7 Ancient Archetypes Your Brand Storytelling Should Use

The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. The real challenge (and the one that will keep marketers employed) will be accomplishing good storytelling across this ever-evolving landscape. Learn more about 7 ancient archetypes you can use for modern-day success through your brand storytelling. Continue reading

By Neil Patel published September 10, 2014

7 Signs Your B2B Content Marketing Is Doomed to Fail

B2B content marketing stinks. It’s tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut. They cling to old practices, perpetuating a plague of boredom. But it doesn’t have to be that way. Find out 7 signs your B2B content marketing is doomed to fail (and get a look at examples from several businesses that are doing it right in the B2B space). Continue reading