By Joe Pulizzi published December 7, 2016

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

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By Cathy McPhillips published December 6, 2016

Practical Tips to Calm the Most Extreme Public-Speaking Jitters

Stage fright leads marketers to miss huge opportunities to differentiate themselves. Read on for practical tips plus a dose of confidence to quell the most extreme public-speaking jitters, from the executive producer of TedxCambridge. Continue reading

By Joe Pulizzi published December 5, 2016

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and advice from the Content Marketing Institute’s founder on how to address each one. Continue reading

By Jonathan Franchell published December 4, 2016

10 Ways Content Marketing and Sales Teams Can Work Together

Too many companies keep marketing and sales separated into two teams. This silo mentality affects the bottom line. If marketing and sales work together, revenue could grow upwards of 10% annually. Here are 10 ways to get started. Continue reading

By Joe Pulizzi published December 3, 2016

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

This week, the guys ponder Airbnb’s puzzling magazine launch, the existence of content blindness, and the impending extinction of ad-supported media, then share rants, raves and an example of the week from the founders of HubSpot. Continue reading

By Sarah Rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business. Continue reading

By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

Do you have lots of content ideas but aren’t sure which ones to pursue? Or never finish one idea before a new one distracts you? These tools and tips will help you gain control of ideas and make time to create something meaningful. Continue reading

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started. Continue reading