By Joe Pulizzi published May 30, 2015

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading

By Sujan Patel published May 29, 2015

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year. Continue reading

By Jodi Harris published May 28, 2015

7 Tips We Learned Analyzing 75 Content Marketing Examples

Need some content marketing inspiration? Look to our new e-book, 75 Examples to Spark Your Content Marketing Creativity, which serves up some exciting content efforts and illustrates best practices for a wide range of tactics and formats. Continue reading

By Michael Brenner published May 27, 2015

17 Content Marketing Tips for Any Size Budget

How do you drive marketing results without a budget? The answer for me was to publish customer stories, repurpose existing content, and interview folks. Here are 17 guerilla content marketing tips to create your own success. Continue reading

By Neil Patel published May 26, 2015

3 Things to Learn from the World’s 3 Most Popular Blogs

I like learning from people who know what they’re doing. The three most popular blogs in the world demonstrate three powerful lessons that you can implement. Discover which three sites and the practical tip each one offers you. Continue reading

By Andrea Fryrear published May 25, 2015

Keep Content Flowing With This Easy Agile Marketing Tool

Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic. Step back and figure out where the workflow is breaking down with this Agile Work in Progress tool. Continue reading

By Julia McCoy published May 24, 2015

10 No-Cost Tools to Help You Conquer Writer’s Block

A few minutes ago, you were ready to create great content, and now you simply don’t know what to write. How can you overcome writer’s block? These 10 tools can help you craft stellar content even when you’re terribly uninspired. Continue reading

By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

In This Old Marketing, Joe and Robert talk content marketing technology transactions and ask if Facebook News signals the end for publishers or is a stairway to heaven. Plus, can brands create a Mad Men-type show, and rants and raves. Continue reading

By Gretchen Dukowitz published May 22, 2015

Case-Study Writing Made Faster, Better, and Less Painful

Over 75% of content marketers use case studies. But, let’s be honest. The tried-and-true formula doesn’t exactly inspire creativity or good storytelling. Follow these three steps to craft your case studies faster and grow their appeal. Continue reading

By Pamela Muldoon published May 21, 2015

Itchy Feet Take Marketer on Global Corporate and Social Path

Never one for planning, Save the Children Australia’s Nicole Brasz tells host Todd Wheatland about how her professional and personal path led her back to her hometown and a stint in an industry to which she never wanted to return. Continue reading