By Dawn Papandrea published August 28, 2016

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

The guys discuss John Oliver’s take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

By Amanda Vasil published August 26, 2016

3 Things I Learned About Content Marketing From Robots and Drones

What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading

By Jake Athey published August 25, 2016

Why Content Marketers Need Digital Librarians

When you need an image from your own content collection, can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help, it may be time to call in a digital librarian. Continue reading

By Arnie Kuenn published August 24, 2016

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading

By Dawn Papandrea published August 23, 2016

How to Create a Culture Where Content Marketing Thrives

Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Continue reading

By Lisa Dougherty published August 22, 2016

60+ LinkedIn Profile Tips for Marketers

Your personal brand matters in the marketing industry. How well have you positioned yourself in the digital world? Are your LinkedIn profile views flatlining? Here’s what you need to do to make it better and get yourself found. Continue reading

By Pawan Deshpande published August 21, 2016

10 Interview Questions to Find the Best Content Marketers

How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency. Continue reading

By Joe Pulizzi published August 20, 2016

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

By Ann Gynn published August 19, 2016

30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals

Is your content marketing toolbox empty? Is it so overcrowded that you can’t find anything to help? Content Marketing World presenters are here to help. These daily practitioners reveal the 30+ tools that help them the most. Continue reading