By Arnie Kuenn published December 18, 2014

10 Most Common SEO Pitfalls

When your audience searches, you want your brand to be a top site on their results page. Yet, too many businesses experience SEO pitfalls – fortunately, you can learn to correct these mistakes and boost your ranking and page traffic. Continue reading

By Pamela Muldoon published December 17, 2014

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

Claim Your Fame shares the stories of brilliant businesspeople who leverage the online world using their passion and magnetic personality to drive revenue. Host Andrew Davis debuts the series with Chief Folding Fanatic Trish Witkowski. Continue reading

By Pamela Muldoon published December 16, 2014

Jim Kukral Tells Why Now Is The Time to Conquer Your Book

Have you been thinking about writing a book? In this episode of Content Marketing NEXT, Jim Kukral, Author Marketing Institute, joins host Pamela Muldoon to motivate you on why now is the perfect time and what’s up next for publishing. Continue reading

By Tracy Gold published December 16, 2014

9 Ways to Use Content Marketing as a Recruiting Tool

Does your content marketing strategy ignore the very people who could help grow your company? Help your HR department and incorporate prospective employees into your content marketing with these nine recruiting tool tips. Continue reading

By Joe Pulizzi published December 15, 2014

60 Content Marketing Predictions for 2015

It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year. Continue reading

By Jean Spencer published December 14, 2014

The Role of PR and Content Marketing in 2015

Should you produce content for your publishing outlets or create it for news media? You may think you have to choose earned or owned, but you don’t. PR and content marketing can work together to strengthen your efforts. Continue reading

By Joe Pulizzi published December 13, 2014

This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups

In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native. Continue reading

By Robert Rose published December 12, 2014

5 Prescriptions For A Healthy Customer Data Plan

We know how valuable targeting and measuring the relevance of our content is, but too often our actions don’t reflect that. Here are five manageable prescriptions to take to make your customer data – and, in turn, your content – healthy, wealthy, and wise. Continue reading

By Pamela Muldoon published December 11, 2014

The Pivot: Civil War, Indiana, and Dummies Tell the Story of Kyle Lacy

How are the Civil War, rural Indiana, Myspace, and dummies connected? They’re part of the story of Kyle Lacy, Director of Global Content Marketing and Research, Salesforce ExactTarget Marketing Cloud, as told in “The Pivot” this week. Continue reading

By Joe Pulizzi published December 11, 2014

How Entrepreneurs Can Conquer Goliath with Content Marketing [Announcing Content Inc.]

Malcolm Gladwell made sense of the legend of David and Goliath, and today Content Marketing Institute launches a new initiative to help entrepreneurs and startups make sense of how content can boost their business. It’s Content Inc. Continue reading