By Linda Dessau published January 27, 2015

Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

You want to produce more content. You have tremendous thought leadership in your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Go beyond the objections and follow these tips for success. Continue reading

By Devesh Khanal published January 26, 2015

How to Use Seed Content to Build Relationships with Influencers

How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions. Continue reading

By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors’ keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free. Continue reading

By Joe Pulizzi published January 24, 2015

This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google’s decision to shelve Google Glass; and speculate on whether Facebook’s “Work” will work. Rants and raves include Newcastle’s crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example from WestJet.

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By Neil Patel published January 23, 2015

How to Manage Your Freelance Content Providers

The biggest challenge with freelance content providers is managing them. If you don’t do it well, you most likely will receive subpar work. These 12 tips will give you insight in how to develop successful freelance relationships. Continue reading

By Pamela Muldoon published January 22, 2015

Co-Founder Tells How Kapost Bloomed

In The Pivot, host Todd Wheatland talks with Kapost Co-founder and CEO Toby Murdock about how he went from flowers to tech, why Kapost’s first business proposition was going to fail, and how it changed its target audience for success. Continue reading

By Lisa Kasanicky published January 22, 2015

3 Things Your Arsenal Needs to Manage a Team of Content Creators

Effectively managing your content team requires more than free pizza and comfortable chairs. So how do you manage content creators while giving the structure, freedom, and feedback they require? Arm yourself with these three things. Continue reading

By Pamela Muldoon published January 21, 2015

How The Chicken Whisperer Built a Media Empire in Backyard Poultry

In this Claim Your Fame, host Andrew Davis challenges you to go small to get a big return from your content. Learn how FishTV was born accidentally and discover how The Chicken Whisperer turned a small radio show into a national brand. Continue reading

By Pamela Muldoon published January 20, 2015

How One Nonprofit Raised $150 Million Going Outside Tradition

Raising $150 million in five years without traditional marketing? charity: water did it with creativity to inspire, activate, and experience. Hear from its former digital director who shares why that is what’s new, now, and next. Continue reading

By Jason Miller published January 20, 2015

The New Era of the Hybrid Marketer

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer. Continue reading