By Meghan Casey published August 28, 2015

Why You Need Content Strategy Before Editorial Planning

This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience. Continue reading

By Ann Gynn published August 27, 2015

12+ Ways to Use Web Analytics for Better Content Marketing

Bounce rates, time on site, page views – the availability of data about your website can astound even the best content marketer. How do you know what data is important and how to analyze it for your needs? The experts share their tips. Continue reading

By Joe Pulizzi published August 26, 2015

Native Advertising Is Not Content Marketing

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading

By Neil Patel published August 24, 2015

7 Surefire Ways to Get More Impact From Your Content Marketing

Why is there a disconnect between doing content marketing and getting results from content marketing? Follow this checklist of tips, tricks, hacks, techniques, and practices to improve the impact of your content marketing.
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By Marcia Layton Turner published August 23, 2015

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading

By Joe Pulizzi published August 22, 2015

This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

In This Old Marketing, Joe and Robert talk Google, or should we say, Alphabet, and a critical issue for publishers – the demise of online display advertising. Plus, they discuss the hijacking of “content marketing” and share raves. Continue reading

By Ann Gynn published August 21, 2015

Content Marketing Leaders Reveal Their Helpful Hacks

A hack references a clever solution to a tricky problem. When the tricky problem is content marketing, what are the clever solutions used by the experts? Fifteen share their hacks for productivity, inspiration, curation, and more. Continue reading

By Ardath Albee published August 20, 2015

Scaling Content Marketing: How CSC Put the Content Hub to Work

The Content Marketer of the Year finalist chosen for her scaling success shares how the company’s formal Content Hub creates engaging content with consistent messaging and develops processes to repurpose content in many languages. Continue reading

By Michael Gerard published August 19, 2015

A Quick Guide to Measuring Your Blog’s Impact on Business

How can you demonstrate your blog’s impact to your vice president of marketing or CMO? You need to measure audience engagement and ultimately the effect on your sales pipelines. Here’s an easy-to-read primer to know what to track. Continue reading