By Andy Preisler published November 29, 2015

Learn How to Engage Gen C (It’s Not Just Millennials)

You’ve heard of millennials, but have you heard of Gen C? Google Think dubs it a “powerful new force.” It’s a generation built for content marketing done well. Follow these five tips to engage this generation with your content. Continue reading

By Joe Pulizzi published November 28, 2015

This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising

Joe and Robert discuss an amazing new launch, The Macro, and a contrarian’s view on quality content. Robert shares a content-syndication solution for the publishers who find Facebook Instant Articles aren’t working, plus rants and raves. Continue reading

By Michele Linn published November 27, 2015

A 4-Step Approach to Create Content That Hits the Mark

Creating effective content is the goal of any content marketer. But how do you figure out what’s effective? There isn’t any easy answer, but you can start with this four-step approach inspired by our B2C roundtable and community input. Continue reading

By Jodi Harris published November 26, 2015

32 Content Marketing Posts We Are Thankful For

We are thankful every day to be part of such an amazing community of content marketers. To express our gratitude, we’ve shared some of the posts we consider indispensable resources on the path to greater content marketing success. Continue reading

By Brad Messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading

By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success. Continue reading

By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

CMI’s Australia content marketing research caught the team in an interesting predicament. We found the answers around effectiveness puzzling and tried to figure out why. Plus, we share the usual findings on usage, budget, and more. Continue reading

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves. Continue reading

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.” Continue reading