By Andrea Fryrear published August 16, 2017

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

By Ann Gynn published August 15, 2017

24 Experts Share How to Avoid Big Mistakes in Content Marketing

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

By Joe Pulizzi published August 14, 2017

What If What We Know About Marketing Is What’s Holding Us Back?

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading

By Karola Karlson published August 13, 2017

8 Ways Intelligent Marketers Use Artificial Intelligence

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading

By Joe Pulizzi published August 12, 2017

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

We explore Apple’s record earnings, Google’s new ad format, and AI bots that created a secret language. We also discuss Hasbro’s failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

By Marcia Riefer Johnston published August 10, 2017

How and Why (or Why Not) to Build a Chatbot

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading

By Dawn Papandrea published August 9, 2017

How Financial Services Companies Build Relationships Through Content

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

By Jodi Harris published August 8, 2017

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Every moment counts when competing for attention of today’s demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand’s overall value. Continue reading

By Marcia Riefer Johnston published August 7, 2017

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading