Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Learn how these five brands fostered successful influencer-based social media campaigns. Continue reading
The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo. Continue reading
Uncover the valuable content marketing gems beyond Red Bull, GoPro, and BlendTec. Content Marketing World presenters share 38 brands that are getting it right, from blogs and newsletters, to websites and search. Continue reading
Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading
B2B buyers don’t first think product, features, and benefits. Yet, too much B2B content marketing focuses on that as my analysis of 100 sites revealed. Discover the four biggest missed opportunities that your buyers want. Continue reading
The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading
We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.