By Brad Messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading

By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success. Continue reading

By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

CMI’s Australia content marketing research caught the team in an interesting predicament. We found the answers around effectiveness puzzling and tried to figure out why. Plus, we share the usual findings on usage, budget, and more. Continue reading

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves. Continue reading

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.” Continue reading

By Natalya Minkovsky published November 19, 2015

Live Experiences Reinvent the Way Customers Interact With Brands

Live events rank as the most effective content marketing tactic by B2B marketers. Music festival. Cooking school. Hot-dog-eating contest. Learn how each experience invites the customer to engage with the brand in the real world. Continue reading

By Matt Cooper published November 18, 2015

Is It Ethical for a Freelance Journalist to Work in Content Marketing?

One former content creator who returned to journalism says content marketing is contributing to the downfall of journalism. I disagree. Here are five reasons why and how a freelance journalist can write in a content marketing world. Continue reading

By Ruth Carter published November 17, 2015

Avoid Legal Action: Take Proper Steps to Own the Content

If you acquire content from freelancers or other third parties, you could be in legal trouble if you haven’t taken steps to secure the copyright or proper permission. Learn how you may be violating the law and how to get in compliance. Continue reading

By Neil Patel published November 16, 2015

How to Make Every Piece of Content SEO Friendly

If you want your site to rank high in search engine results, don’t focus on SEO. Today, Google and other search engines reward user-friendly sites. Those sites focus on great content for their users. Then, the SEO friendliness follows. Continue reading