By Joe Pulizzi published August 23, 2014

This Week in Content Marketing: When Native Advertising Erodes Trust

In this episode, Robert and Joe dive into the controversial issue of native advertising and talk about what happened when a blogger “liked” everything he saw on Facebook for two days. They also discuss the latest research on the growing pay gap between journalists and public relations professionals and rant about unscrupulous marketers trying to benefit from Robin Williams’ death. Listen in. Continue reading

By Ann Gynn published August 22, 2014

Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on shared needs and interests — including interest in supporting a worthy cause. Get more perspective on the topic — and examples of brands that do it well — from CMI contributors and online training instructors and Content Marketing World speakers. Continue reading

By Arnie Kuenn published August 21, 2014

How to Pitch the Power of Content Marketing to Your Boss

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss. Continue reading

By Michele Bollig published August 20, 2014

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Marketers continue to rate in-person events as their most effective tactic. You’re probably already using events as a resource for your overall content creation plan, but a common challenge is knowing how to best promote the event so that its value lives on. Use these 4 content marketing ideas to take your event beyond its venue. Continue reading

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI’s research on the subject, we learned that no one formula for success exists, but many trends became apparent. Learn more about how enterprises structure, scale and spend on content. Continue reading

By Joe Pulizzi published August 18, 2014

7 Thoughts That Will Change Your Content Marketing Strategy

We have tremendous potential as content marketers. But there are so many aspects of the business to juggle in an ever-changing industry. It can be incredibly difficult to bring it all into focus. Cut through the noise and use these 7 ideas that (if done right) will make a lasting impact on your content marketing strategy and set you up for success. Continue reading

By Rebecca Watson published August 17, 2014

Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

While brands and publishers spend a lot of time and effort creating and promoting content, they usually spend less time optimizing the sharing of that content for consumers. And that’s a lost opportunity. Better optimize your online content for sharing with these quick tips. Continue reading

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

In this episode, Robert and Joe offer constructive advice on ways to address the issues raised in John Oliver’s recent diatribe on native advertising. They also cover content marketing’s use by venture capitalists, Demand Media’s poor quarterly report, and Budweiser’s “Whatever USA” program. Rants and raves focus on the NFL and Audible.com. Continue reading

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire them to be better content marketers themselves. Continue reading

By Pratik Dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we may face diminishing returns if we’re not careful. Find out how creating content could sabotage your revenue. Continue reading