By Pawan Deshpande published November 23, 2014

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric. Continue reading

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more. Continue reading

By Neil Patel published November 21, 2014

5 Mistakes That Hold Back Your Content Marketing

Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making? Continue reading

By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading

By Robert Rose published November 20, 2014

This Old Marketing – The Evolution Continues

Since “This Old Marketing” debuted a year ago, the only constant in marketing is change. Learn what co-host Robert Rose was saying a year ago that he rarely says today, how marketing now needs to be the business innovator, and more. Continue reading

By Joe Pulizzi published November 19, 2014

The Changing Landscape of Content Marketing in Australia

Fewer content marketers in Australia say their organizations are effective this year. Learn why and what can be done as we share results from the third annual Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends.
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By Pamela Muldoon published November 18, 2014

Content Marketing NEXT: How to Get a Greater Return on Your Content

In this episode of Content Marketing NEXT, Andy Crestodina, co-founder of Orbit Media Studios and standing-room only speaker at CMW, talks what’s new, what’s now, and what’s next, and shares what buzzword he would like to see blasted. Continue reading

By Jodi Harris published November 18, 2014

A Content Marketer’s Checklist: Editorial Calendar Essentials

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading

By Carlijn Postma published November 17, 2014

5 Steps to Mind Map Your Content and Increase Its Reach

Don’t be done after you publish a piece of content. Create a map to leverage your new content so it reaches your target audience with the biggest impact possible. Get started today with this five-step mapping process. Continue reading

By Kristen Hicks published November 16, 2014

Why Content Creators Should Care About Adaptive Content

With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”. Continue reading