By Jodi Harris published May 27, 2016

Excel at SEO With This 15-Point Plan

SEO is a linchpin in any successful content marketing plan. But with updating algorithms and ranking factors, how is a mortal content marketer to keep up? Follow these 15 points, fresh advice, and resources for besting your SEO. Continue reading

By Jill Talvensaari published May 26, 2016

Data as Personalization: How to Turn Kryptonite Into Treasure

Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing. Continue reading

By Alex Lopes published May 25, 2016

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

If your content marketing efforts don’t directly move the financial needle, you probably aren’t seated at the grown-up table. If your content marketing team is at the kids’ table, here are five ways to help sales and get a better seat. Continue reading

By Amanda Subler published May 24, 2016

A Step-by-Step Guide to Get More Eyes on Your Research

Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control. Continue reading

By Clare McDermott published May 23, 2016

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips. Continue reading

By Rohan Ayyar published May 22, 2016

Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction

As you build personas, success depends on how well you define and cater to your audience’s divergent reactions. Here are three systems to help inform how people respond to happy or adverse situations based on their emotions and traits. Continue reading

By Joe Pulizzi published May 21, 2016

This Week in Content Marketing: Advertising and Content Marketing Are Different?

The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
Continue reading

By Marcia Riefer Johnston published May 19, 2016

How to Build Buyer Personas That Build Sales

Instead of creating personas from our imaginations, what if we researched everything we could about the flesh-and-blood people we want to sell to? We could then use personas to reveal those people to the teams communicating with them. Continue reading

By Jodi Harris published May 18, 2016

4 Secrets to Building Social Momentum

Content marketers often chase the “high” of trying to get lightning to strike their efforts. But this goal may put your content in an early grave. Instead, consider the social momentum technique to build reliable, sustainable growth. Continue reading