By Kirk Cheyfitz published April 20, 2014

Why Native Advertising Won’t Survive, Regardless of FTC Involvement

The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. Find out why native advertising won’t survive, no matter what the FTC does. Continue reading

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock’s education and training platform — before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in. Continue reading

By Nis Frome published April 18, 2014

Find the Right Webinar Software for Your Content Plan: 5 Key Questions

Many organizations are reevaluating their webinar software providers. It’s not because they’re unhappy with the software, exactly. It’s more that they had unrealistic expectations for the software in the first place. Ask yourself these 5 key questions to find the right webinar software for your content plan. Continue reading

By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand’s options are. Continue reading

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies regularly is one of the only ways to stay on top of these changes and continue to move your website content forward. Find out how to audit your website content for SEO. Continue reading

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business. Find out how to spot true social media talent among the “experts.” Continue reading

By Anthony Gaenzle published April 14, 2014

Auditing Your Social Media Content: 5 Issues to Tackle

Social media is an effective method for distributing and amplifying your content, but only if you’re on top of it. The channels and pages you use in your social media marketing campaigns deserve just as much care and attention as your content. Tackle these 5 key issues when you give your social media content a careful audit. Continue reading

By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

The blogosphere is a noisy, congested space where everyone is shouting at the top of their lungs trying to get noticed. Here is a 4-step blog marketing plan to ensure your next post will be a stand-out success. Continue reading

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance. Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading