By Marcia Riefer Johnston published November 20, 2017

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading

By Roger C. Parker published November 19, 2017

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help. Continue reading

By Joe Pulizzi published November 18, 2017

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle’s. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

By Lisa Murton Beets published November 15, 2017

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading

By Joe Pulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading

By Michele Linn published November 13, 2017

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. Continue reading

By Julia McCoy published November 12, 2017

Content Creation Robots Are Here [Examples]

What’s the role of bots (AI) in content creation? A growing one. From corporate earnings reports to election results coverage and even reports from the Olympics, high-profile media are using them, and brands are too. Continue reading

By Joe Pulizzi published November 11, 2017

This Week in Content Marketing: Is There a Crisis in Content Marketing?

We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way. Continue reading