These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plugins, these tools are all free. Continue reading
This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google’s decision to shelve Google Glass; and speculate on whether Facebook’s “Work” will work. Rants and raves include Newcastle’s crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example from WestJet.
The biggest challenge with freelance content providers is managing them. If you don’t do it well, you most likely will receive subpar work. These 12 tips will give you insight in how to develop successful freelance relationships. Continue reading
In The Pivot, host Todd Wheatland talks with Kapost Co-founder and CEO Toby Murdock about how he went from flowers to tech, why Kapost’s first business proposition was going to fail, and how it changed its target audience for success. Continue reading
Effectively managing your content team requires more than free pizza and comfortable chairs. So how do you manage content creators while giving the structure, freedom, and feedback they require? Arm yourself with these three things. Continue reading
In this Claim Your Fame, host Andrew Davis challenges you to go small to get a big return from your content. Learn how FishTV was born accidentally and discover how The Chicken Whisperer turned a small radio show into a national brand. Continue reading
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways. Continue reading
Tackling a large-scale content project – think 1.6 million words in 12 weeks – isn’t pretty or easy. But it is doable if you lay the foundation to guide and support a great team of content producers with these five manageable steps. Continue reading