By Robert Rose published March 2, 2015

Is Content A Sustainable Competitive Advantage?

Content isn’t a sustainable competitive advantage because all competitive advantages are transient. Robert Rose shares that what should be sustainable is looking at marketing as a way to fit a content purpose, not the other way around. Continue reading

By Michele Linn published March 1, 2015

The Next Generation of Content Marketing: 6 Insights About Intelligent Content

I’ll be honest. When CMI acquired Intelligent Content Conference, I thought intelligent content was a boring, tech-focused world. But you know what? The more I learn, the more I realize intelligent content is the next generation of content. Continue reading

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading

By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings. Continue reading

By Pamela Muldoon published February 26, 2015

Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

Carlos Abler went from mummification in Minnesota to mime school in France to Native Americans at the Smithsonian Institute. Host Todd Wheatland talks with Carlos about his journey to leading 3M’s global content marketing strategy. Continue reading

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers. Continue reading

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

Claim Your Fame shows you a new way to think about business. Host Andrew Davis takes you from the world’s largest ball of paint to the quick-quilting capital of the world, and even to the moon, to show you how to stake your claim. Continue reading

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading

By Gordana Stok published February 24, 2015

5 Things B2B Buyers Want Your Content To Do

There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list. Continue reading

By Heidi Cohen published February 23, 2015

12 Actionable Content Marketing Tips To Yield Sales

Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan. Continue reading