By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

Joe and Robert talk why publishing anywhere but Medium might be a good thing, PwC’s research on enterprise content marketing and the Guardian’s full monty with native advertising, plus rants and raves on evolution and exhaustion. Continue reading

By Scott Severson published February 5, 2016

Content Marketing’s Secret Sauce? Good Workflow

Have you found the secret to managing your content? Or do you operate with a cobbled-together system to get the job done? How well is it working? Take a step back, evaluate your workflow process, and find a way to improve it. Continue reading

By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

16 experts presenting at the Intelligent Content Conference share common-sense reminders for creating uncommonly good content, from addressing the audience’s pain (or pleasure) points to giving them timely answers to their questions. Continue reading

By Joe Pulizzi published February 3, 2016

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

I’d heard enough. After the last complaint, I stopped my presentation. I asked one question, “Is the content you are creating and distributing for your customers any different than anything else out there?” You could hear a pin drop. Continue reading

By Neil Patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic

Are you using one of the most powerful methods for content marketing success? Converting your content into slides could double or triple your traffic with only half the work. Here’s more about why you should care and how to do it. Continue reading

By Mike Murray published February 1, 2016

Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study]

In this new research, you’ll discover the biggest SEO mistakes that Fortune 100 companies are making that push them off the first search results page. Then learn five steps to improve SEO visibility for your own brand’s site. Continue reading

By Elena Ruchko published January 31, 2016

How to Use Your About Us Page to Connect With Customers [Examples]

How well are you using the power of stories? Glance at your About Us page – does it tell your brand’s narrative in a compelling way to engage your audience? See how two companies are doing it right and learn how you can do it too. Continue reading

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading

By Dan Stelter published January 29, 2016

7 Ways to Make Boring Web Content a Lead-Generating Weapon

Too many businesses don’t take advantage of their website’s static pages. Learn how the most overlooked content can become the best lead-generating secret weapon in your arsenal. Read the seven tips to help make that happen. Continue reading

By Marcia Riefer Johnston published January 28, 2016

Align All Your Messaging With This Simple (& Fun) Tool

What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading