By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

When you become a content marketer, you are essentially becoming your own publication. This means developing a rich and highly organized editorial calendar and employing a top-notch creative team, but it also means organizing and displaying your content efforts in an intuitive, visually compelling manner. Find out how to unify your content marketing strategy with a one-stop resource center. Continue reading

By Robert Rose published July 29, 2014

Rocking The Digital Asset Management Stage of Content Marketing

If global enterprises are to successfully transform themselves to function as media companies, the way they handle digital asset management will need to significantly change to stay in step. Take a look at three key processes that, when used in tandem, can help you leverage your assets more nimbly and turn your content marketing “up to 11.” Continue reading

By Heidi Cohen published July 28, 2014

9 Content Curation Ideas for Bulking Up Your Editorial Calendar

This is the year of content curation. Creating original content on a consistent basis can require a lot of dedicated resources, both human and financial. So what’s a resource-constrained marketer to do? Bulk up your editorial calendar with these 9 content curation ideas. Continue reading

By Renato Beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

If global content curation is your goal and multiple languages are involved, just clicking “share” is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals. Continue reading

By Joe Pulizzi published July 26, 2014

This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy

In this episode, Robert and Joe discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. They also ruminate on the continuing fall of newspaper ad revenue and rave about the marketing genius of Weird Al Yankovic. Continue reading

By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team. Continue reading

By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

To be effective with content marketing, you don’t need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning content marketing plan. Continue reading

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of the content’s launch, giving marketers ample time to nurture relationships. Use this 3-step framework for influencer outreach as part of your thought leadership strategy. Continue reading

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. Learn more about using storytelling — the most powerful content tool ever created. Continue reading

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

While content curation with a focus on other people’s content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating content Dwell had already created. Find out why CMI is hiring for this key content curation role (and you should, too). Continue reading