Joe and Robert wonder if ad blocking means Google, Apple, Facebook work together or conspire against each other. They talk Gmail’s retargeting program, Facebook Signal’s push for Twitter death march, plus rants and raves on salaries. Continue reading
Having a tough time keeping massive amounts of content organized? Metadata can help. Check out these insights from content strategist Rachel Lovinger. Continue reading
Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading
Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.
Hiring content marketers who think like entrepreneurs can be a big benefit for your company. They take a content-first approach, and bring passion and patience. Here’s how to see if your candidates truly have the entrepreneurial mindset. Continue reading
Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading
Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more. Continue reading
Everybody talks about compelling content. Some even share examples of what brands are doing. But few spend time talking about how to create content that compels your target audience. I offer these 10 commandments as the starting point. Continue reading
For your most valuable content marketing assets, PDF isn’t always the best format. For the best strategic advantage, consider these alternative formats. Continue reading