By Marcia Riefer Johnston published February 11, 2016

Adaptive Content: The Way to Your Customer’s Heart

Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
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By Greg Miles published February 10, 2016

6 Website Tweaks to Give Conversions a Shove in the Right Direction

Your website visitors aren’t taking the actions you want them to take. While they may not be interested, more likely they aren’t driven to take an action. Consider these six tweaks to give conversions a shove in the right direction. Continue reading

By Neil Patel published February 9, 2016

Here’s Why Your Content Marketing Strategy is Totally Failing

Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals. Continue reading

By Jodi Harris published February 8, 2016

5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart

Confused about how to succeed in social media content marketing? Put your faith in these words from Jonathan Crossfield, whose no-nonsense insights and advice will help you grow your brand influence — not just your follower count. Continue reading

By Ayelet Weisz published February 7, 2016

Turn Employees Into Brand Advocates With Case Studies

Want to know how to advance your company’s goals in an unexpected way? Think about taking your content marketing inward. Turn your employees into brand advocates and arm them with content to tell your success stories. Continue reading

By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

Joe and Robert talk why publishing anywhere but Medium might be a good thing, PwC’s research on enterprise content marketing and the Guardian’s full monty with native advertising, plus rants and raves on evolution and exhaustion. Continue reading

By Scott Severson published February 5, 2016

Content Marketing’s Secret Sauce? Good Workflow

Have you found the secret to managing your content? Or do you operate with a cobbled-together system to get the job done? How well is it working? Take a step back, evaluate your workflow process, and find a way to improve it. Continue reading

By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

16 experts presenting at the Intelligent Content Conference share common-sense reminders for creating uncommonly good content, from addressing the audience’s pain (or pleasure) points to giving them timely answers to their questions. Continue reading

By Joe Pulizzi published February 3, 2016

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

I’d heard enough. After the last complaint, I stopped my presentation. I asked one question, “Is the content you are creating and distributing for your customers any different than anything else out there?” You could hear a pin drop. Continue reading

By Neil Patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic

Are you using one of the most powerful methods for content marketing success? Converting your content into slides could double or triple your traffic with only half the work. Here’s more about why you should care and how to do it. Continue reading