By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading

By Arash Asli published February 15, 2018

How to Do a Content Audit in a Few Hours

Content audits are about as popular as colonoscopies but are just as necessary. What if you could get it over with in a few hours? Consider the condensed content audit. Continue reading

By Natalya Minkovsky published February 14, 2018

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading

By Clare McDermott published February 12, 2018

16 Apps and Tools to Keep You Productive and Sane

A few months ago, Clare McDermott committed to evaluating her personal tech stack with the goal to find worthwhile shortcuts and work-arounds. Now she shares how she learned to make her life simpler and more productive with 16 tools. Continue reading

By Clare McDermott published February 9, 2018

Go Behind the Scenes of Coca-Cola’s Storytelling

The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager. Continue reading

By Marcia Riefer Johnston published February 8, 2018

How to Rock Mobile Native Advertising

Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad. Continue reading

By Leslie Carruthers published February 7, 2018

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

How does a brand create content that stands out in a crowded world? Check out these four out-of-the-box case studies from multiple industries and learn how to get similar results for your brand. Continue reading

By Jodi Harris published February 6, 2018

Road Map to Success: Resources to Refresh Your Content Marketing Program

Whether you are building a content marketing program from scratch or looking to take your efforts to the next level, this refresher course will give you a foundation for increasing your success. Continue reading

By David Zheng published February 5, 2018

4 Unconventional Ways to Promote Blog Content on Social Media

With organic reach on social media at an all-time low, don’t give up on it as a content promotion tool. Get innovative. Use these four out-of-the-box ideas to promote your content and drive higher traffic and engagement rates. Continue reading