By Andrea Fryrear published October 21, 2016

Email Marketing: A Fresh Take From the Experts

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that. Continue reading

By Anna Talerico published October 20, 2016

How to Turn Research Into 27+ Content Pieces [Case Study]

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content. Continue reading

By Joe Pulizzi published October 19, 2016

[New Research] B2C Marketers Need to Give Content Marketing Time

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best. Continue reading

By Amy Higgins published October 18, 2016

7 Tips to Harness Your Event Superpowers

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate. Continue reading

By Sujan Patel published October 17, 2016

How to Use User-Generated Content to Drive Sales

Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy. Continue reading

By Kristin Twiford published October 16, 2016

How to Produce Quick and Effective Video Content With Your Phone

With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips. Continue reading

By Joe Pulizzi published October 15, 2016

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

By Andrea Fryrear published October 14, 2016

Content Marketing ROI: 4 Ways to Get Started

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading

By Marcia Riefer Johnston published October 13, 2016

How to Get More (and Better) Content From Your Subject Matter Experts

To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content. Continue reading

By Joe Pulizzi published October 12, 2016

10 Content Marketing Roles for the Next 10 Years

Too many organizations still use traditional marketing teams to tell stories to create and sustain business opportunities. Here are 10 modern marketing roles necessary if your goal is to create, grow, and own your audiences. Continue reading