You want to produce more content. You have tremendous thought leadership in your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Go beyond the objections and follow these tips for success. Continue reading
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors’ keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free. Continue reading
This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google’s decision to shelve Google Glass; and speculate on whether Facebook’s “Work” will work. Rants and raves include Newcastle’s crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example from WestJet.
The biggest challenge with freelance content providers is managing them. If you don’t do it well, you most likely will receive subpar work. These 12 tips will give you insight in how to develop successful freelance relationships. Continue reading
In The Pivot, host Todd Wheatland talks with Kapost Co-founder and CEO Toby Murdock about how he went from flowers to tech, why Kapost’s first business proposition was going to fail, and how it changed its target audience for success. Continue reading
Effectively managing your content team requires more than free pizza and comfortable chairs. So how do you manage content creators while giving the structure, freedom, and feedback they require? Arm yourself with these three things. Continue reading
In this Claim Your Fame, host Andrew Davis challenges you to go small to get a big return from your content. Learn how FishTV was born accidentally and discover how The Chicken Whisperer turned a small radio show into a national brand. Continue reading