This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn’t publish on “rented land” and offer some critical reviews of Facebook’s algorithm changes, before exploring Patagonia’s content initiative aimed at reducing the adverse impact of its social and environmental footprint.
Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation.
Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting lost in the stampede.
If you’re struggling with content marketing — or want to boost your potential for success — it’s essential to go back to the basics. Looking for content marketing training? Find out more about CMI’s Online Training and Certification program. School is now in session!
In spite of burgeoning internal support and increasing budget, many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Find out how to prove content marketing ROI with a performance scorecard.
Creating content is hard work, so it’s hugely frustrating when someone copies that work. However, plagiarism in the online world is very common. Find out 7 ways a content creator can respond to plagiarism.
There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can’t be all about you.
In this week’s PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed’s advice for content success, explore the implications of Sprinklr’s purchase of Dachis, and share content marketing examples from Toyota and Chevron, before looking at how an early 20th century baking powder company used content to help it rise to the top of the food industry in New Zealand.
In the spirit of improving donor retention rates for nonprofits in 2014, let’s take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors.