By Scott Aughtmon published September 23, 2014

5 Ways to Make Your Content Marketing More Memorable

You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you. The fact is that this is probably not true. It’s probably not personal at all. The real reason you’re not more successful could be something as simple as this: They don’t remember you. Get 5 ways to make your content marketing more memorable. Continue reading

By Loni Stark published September 22, 2014

How to Use Data to Create Content That Deepens Customer Relationships

A core goal of content marketing is to build engaged audiences through the information and experiences they value. If you want to deliver the right content at the right moment to the right person, you need the right data. Find out how to use data to create content that will deepen your organization’s customer relationships. Continue reading

By Roanne Neuwirth published September 21, 2014

Why White Papers Still Matter: Their Role in Effective Content Marketing

The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world. Continue reading

By Joe Pulizzi published September 20, 2014

This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

In this episode, Robert and Joe debate whether Apple’s decision to give away U2′s new album was a brilliant content marketing coup or a creepy cautionary tale. They marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs. Rants and raves include a brilliant response to an online advertising critic’s rant, an amazing example of storytelling as advertising by a nonprofit, and a smart viewpoint on how Content Marketing World can evolve to help break down silos within organizations. Listen in. Continue reading

By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We’re now in a multi-channel world where all consumers want tailored delivery. Find out more about adaptive content and the omni-channel technique you need to implement. Continue reading

By Carlijn Postma published September 18, 2014

Why We Should Take the Brand out of Branded Content

Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. The media produces content the public wants — content that’s not simply pushed into the faces of its audience but, rather, where the audience has made a conscious choice to engage in the content. Take a lesson from the media world and find out more about why (and how) to take the brand out of branded content. Continue reading

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

Get your audience members excited about your content, and they’ll do the hard part for you. The trick is to not get bogged down on the subject matter, and instead focus on context and execution. Cultivate your own legion of fans to spread your content all over the web. Take these 5 steps to get followers to amplify your best content marketing efforts. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014. Continue reading

By Kirk Cheyfitz published September 14, 2014

The Future Is Now: 4 Rules for the Post-Advertising Age

Despite everything we know, the entire media industry keeps talking about “the future of advertising” as if it was, well, way off in the future — like a remote land we might visit one day. It’s a little late for another debate on the future of advertising. But there’s still time for a heart-to-heart about how, and how quickly, we get there. The future is now. Get 4 rules for the post-advertising age. Continue reading