By Robert Rose published February 23, 2018

The Business Story Argument: A Working Framework to Pressure Test Your Story

Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading

By Marcia Riefer Johnston published February 22, 2018

How to Grow Your Audience From Zero to Millions in Less Than 5 Years

If your brand is struggling to build an audience (or just wants to boost your efforts), take note of the Quartz team experience in this case study. It starts with thinking of your content marketing team as a media company within the brand. Continue reading

By Robert Katai published February 21, 2018

Instagram Marketing: 4 Features You Should Be Using [Examples]

It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading

By Jodi Harris published February 20, 2018

Road Map to Success: Content Marketing Strategy Essentials

Every content marketing leader needs a strategic plan to define, inform, and unite its content efforts under a single vision of value. Here’s a handy tutorial on how to build or refine a content marketing strategy for your business. Continue reading

By Ann Gynn published February 19, 2018

Personal vs. Corporate Branding: Is It Me or We?

Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading

By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading

By Arash Asli published February 15, 2018

How to Do a Content Audit in a Few Hours

Content audits are about as popular as colonoscopies but are just as necessary. What if you could get it over with in a few hours? Consider the condensed content audit. Continue reading

By Natalya Minkovsky published February 14, 2018

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading

By Clare McDermott published February 12, 2018

16 Apps and Tools to Keep You Productive and Sane

A few months ago, Clare McDermott committed to evaluating her personal tech stack with the goal to find worthwhile shortcuts and work-arounds. Now she shares how she learned to make her life simpler and more productive with 16 tools. Continue reading