By Michele Linn published October 24, 2014

Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

Did you know effective B2B marketers are using paid advertising more often than their less effective peers? You need to market your marketing. And while earned and owned media is quite prominent, learn more from what the experts on the B2B research roundtable have to say about why successful content marketers can’t ignore paid media. Continue reading

By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

Todd Wheatland took some time at this year’s Content Marketing World to sit down for a chat with Ann Handley, best-selling author and Chief Content Officer for MarketingProfs. Listen to Episode 3 of The Pivot, the newest podcast from the CMI Podcast Network, and hear why Ann believes writing as the cornerstone of content is missing from the current conversation. Continue reading

By Joe Pulizzi published

4 Ways to Break the Insanity of Content Marketing Competition

Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new? Learn four ways to break the insanity, and the first is to stop competing. Continue reading

By Jeff Freund published October 22, 2014

Go Agile: Adapt 12 Principles to Content Marketing

Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, impactful content. Continue reading

By Anthony Gaenzle published October 21, 2014

How to Create Cross-Functional Team Synergy for Content Marketing

Content marketing should be a shared experience that spans the boundaries of all departments. Undoubtedly, there are brilliant content marketing minds in every corner of your company — you just need to seek them out. Here are a few bits of advice to help you break down the silos and start organizing cross-functional teams for content marketing success. Continue reading

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well. Continue reading

By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.
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By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

This week, we weigh in on Next Fifteen’s content marketing agency acquisition, debate the merit of Omnicom’s recommendation about shifting TV ad budgets to online video, and reflect on the meteoric growth of branded content at Huffington Post. Our rants include a takedown of the negative response to an article on brand journalism’s evolution, and a video from author Harlan Ellison on “getting paid.” We wrap up with a #This Old Marketing example of the week on one way space travel was marketed to the public. Continue reading

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to consider. Continue reading

By Pamela Muldoon published October 16, 2014

The Pivot: Crime and Public Relations—a Content Marketer’s Story

Todd Wheatland sat down with Joe Chernov to get to know the man behind the titles and awards. Listen to this newest podcast from the CMI Podcast Network to get Joe Chernov’s backstory and learn about influencer marketing. Continue reading