By Joe Pulizzi published October 3, 2015

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Joe and Robert wonder if ad blocking means Google, Apple, Facebook work together or conspire against each other. They talk Gmail’s retargeting program, Facebook Signal’s push for Twitter death march, plus rants and raves on salaries. Continue reading

By Michele Linn published October 2, 2015

Metadata 101 for Content Marketers: Your Questions Answered

Having a tough time keeping massive amounts of content organized? Metadata can help. Check out these insights from content strategist Rachel Lovinger. Continue reading

By Dave Schneider published October 1, 2015

8 Free Tools to Boost Your Blog

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading

By Joe Pulizzi published September 30, 2015

What Effective B2B Content Marketing Looks Like [New Research]

Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.
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By Shannon Byrne published September 29, 2015

How to Hire Content Marketers Who Think Like Entrepreneurs

Hiring content marketers who think like entrepreneurs can be a big benefit for your company. They take a content-first approach, and bring passion and patience. Here’s how to see if your candidates truly have the entrepreneurial mindset. Continue reading

By Roger C. Parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading

By Clare McDermott published September 27, 2015

Why a Washington Post Editor Left to Work With Starbucks

Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
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By Joe Pulizzi published September 26, 2015

This Week in Content Marketing: The Coming Crisis in #NativeAdvertising

In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more. Continue reading

By Patrick Burke published September 25, 2015

10 Commandments to Create Compelling Content

Everybody talks about compelling content. Some even share examples of what brands are doing. But few spend time talking about how to create content that compels your target audience. I offer these 10 commandments as the starting point. Continue reading

By Ashley Taylor Anderson published September 24, 2015

Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

For your most valuable content marketing assets, PDF isn’t always the best format. For the best strategic advantage, consider these alternative formats. Continue reading