By Ann Gynn published September 4, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More

Content marketers must be more like meteorologists than fortune tellers. Forget gazing into a crystal ball to see the future, we must make educated forecasts. Reading these 15 insights will help a lot more than asking the Magic 8 Ball. Continue reading

By Lisa Copeland published September 3, 2015

Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Want an easier way to get buy-in on your content ideas? This planner is an easy-to-use, easy-to-share place to capture data and insights that lead to a strategically solid content marketing plan. You’ll keep using it even after you get approval. Continue reading

By Roanne Neuwirth published September 2, 2015

How to Choose Content Topics That Get C-Suite Attention

To connect with executives, you need content that taps directly into their most pressing priorities and concerns. How do you find compelling topics that also make sense for your company to tackle? Here are the three ingredients.
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By Ardath Albee published September 1, 2015

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading

By Tom Treanor published August 31, 2015

13 Ways to Get More Opt-Ins From Your Content

If all’s going well, your great content is attracting new visitors to your website and blog. Entice those readers to become subscribers with one of these 13 opt-in formats, and grow your database with valuable contact information.
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By Carla Johnson published August 30, 2015

Are You Missing the Most Important Audience for Your Content Marketing?

Brands too often focus only on their customers. They fail to develop content marketing to convert the most important audience – the employees, the people who talk about the company on a daily basis. Here’s how not to make that mistake. Continue reading

By Joe Pulizzi published August 29, 2015

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

In This Old Marketing, Joe and Robert discuss the $48 million purchase of King Content. They also talk about how Facebook’s news traffic now draws more than Google’s. Plus, raves to The New York Times and TOM example of week. Continue reading

By Meghan Casey published August 28, 2015

Why You Need Content Strategy Before Editorial Planning

This four-step process, which puts strategy before tactics, helps you generate focused content ideas quickly. You’ll get better results for your business – and for your audience. Continue reading

By Ann Gynn published August 27, 2015

12+ Ways to Use Web Analytics for Better Content Marketing

Bounce rates, time on site, page views – the availability of data about your website can astound even the best content marketer. How do you know what data is important and how to analyze it for your needs? The experts share their tips. Continue reading

By Joe Pulizzi published August 26, 2015

Native Advertising Is Not Content Marketing

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading