By Carla Johnson published July 5, 2015

Aon Stops Shoveling Quicksand, Partners With Manchester United

In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.
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By Joe Pulizzi published July 4, 2015

This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

In This Old Marketing, we talk about a flurry of new content-based agencies – Daily Mail/WPP/Snapchat, BBC, and The Washington Post. Plus, is it the end or the beginning of what might be called television? Cannes fills rants and raves. Continue reading

By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

For brands that thoughtfully integrate social media into their content marketing strategies, the benefits have often proven to be game-changing. Four top executives briefly share why social media is critical to their marketing. Continue reading

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

Marketers must create and promote content that educates. But, if we truly put customers at the center of our marketing, we need to apply the kind of strategic thinking that can transform our content into well-managed business assets. Continue reading

By Mike Fishbein published July 1, 2015

How to Get Guest Posts Published on Top Sites

Guest blogging is a great way to get traffic, grow your subscribers, and increase your rankings. If you really want to make strides, you need to get on a top site, and it’s not as hard as you might think if you follow these 7 steps. Continue reading

By Jodi Harris published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor

Could you be missing out on some of the most powerful features and functionalities SlideShare offers for greater content marketing success? Check out these examples and ideas to take your SlideShare content to the next level. Continue reading

By Joe Pulizzi published June 29, 2015

The One Ingredient Your Content Marketing Program Is Missing

With all the exuberance around content marketing, most marketers want to hear that if they execute against a reasonable strategy, success will come in six months or less. This is hardly ever the case. Learn why patience is key. Continue reading

By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects. Continue reading

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Joe and Robert talk Germany and Asia’s major association initiatives, plus the ArticleBunny launch, and Facebook’s algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.  Continue reading

By Robert Morris published June 26, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools

Great writers are characterized by discipline and great focus. If you lack those skills, your talent won’t help you write outstanding and on-schedule posts. Explore these 10 tools to help everything from grammar to writer’s block. Continue reading