To wrest advertising from the hands of the traditional agencies, the content industry must master some basic brand management skills, including branding, strategic planning, media planning, and measurement. Get the essentials on what content marketing needs to rule in the post-advertising age.
The idea of “silos” in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the industry forward.
While organizations continue to pour resources into content marketing, there are tremendous gaps in talent, technology and strategy holding back the industry – and possibly your business. Find out more about the challenges ahead as we map the next frontier in brand storytelling.
Among the marketers we’ve surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content marketing trends in our second annual UK report.
Wondering what Google’s latest algorithm update means for your business? The answer depends on what your current strategies and tactics are. In general, make sure you adopt these 3 content strategy commandments for Google Hummingbird success.
On this week’s This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think.
From cola-imbibing polar bears to personalized “Share a Coke” viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola’s VP of Global Advertising Strategy and Content Excellence.
CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach.
All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your content marketing efforts.