By Pamela Muldoon published November 27, 2014

The Pivot: A Technology Tool Guy’s Journey Into Social Media

RazorSocial Founder Ian Cleary joins host Todd Wheatland on this week’s “The Pivot”. He brings his infectious laugh as he shares the journey that led him to become THE tool guy for social media and why a “give-first” attitude matters. Continue reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Joe Pulizzi published November 26, 2014

25 Content Marketing Truths

Two things I learned from my grandpa: Helping others is everything and amazing storytelling gets you most places in life. That’s how I feel about content marketing. So thanks to organizations that believe and practice these 25 truths. Continue reading

By Pamela Muldoon published November 25, 2014

The New, Now, and Next in Global Content Marketing

Pam Didner joins this episode of Content Marketing NEXT. Learn about her new venture after 20 years at Intel, the new four Ps of marketing, the thing she says all enterprises should be doing next, and the one word she wants blasted. Continue reading

By Shelby Britton published November 25, 2014

6 Ways to Measure Webinar ROI

Content marketers must change the narrative regarding their webinar programs’ effectiveness by tracking and reporting relevant KPIs. Learn how these six categories, from participation to the closed deal, can help measure webinar ROI. Continue reading

By Tracy Gold published November 24, 2014

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. Continue reading

By Pawan Deshpande published November 23, 2014

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric. Continue reading

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more. Continue reading

By Neil Patel published November 21, 2014

5 Mistakes That Hold Back Your Content Marketing

Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making? Continue reading

By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading