By Buddy Scalera published August 5, 2015

Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons

In the 40 years since Jaws hit the big screen, its iconic movie poster has been copied, parodied, and honored in innumerable ways. Now, two of its fans share how that simple visual storytelling can inspire your content marketing. Continue reading

By Ardath Albee published August 4, 2015

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

Marriott has put a huge stake in the ground with the launch of its Content Studio and focus on influencer marketing. Find out how Content Marketer of the Year finalist David Beebe is delivering on the strategy. Continue reading

By Jodi Harris published August 3, 2015

Improve Your Email Content With a 7-Minute Workout Routine

A well-executed email strategy is the best technique for building a subscriber base, but it requires maintenance to keep it in shape. If your email content is starting to show signs of fatigue, try our 7-minute email workout. Continue reading

By Ann Gynn published August 2, 2015

Changing Times: Finance Marketing Evolves With Content

What’s happening with content marketing in the financial services sector? Discover how industry marketers use content marketing and what they find works well. Learn the lessons, see the examples, and take away essential tips. Continue reading

By Joe Pulizzi published August 1, 2015

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

In this episode, Joe and Robert discuss LinkedIn’s contact limits, the demise of Google+, AOL’s content marketing research that really isn’t about content marketing, and more. Rants and raves cover McKinsey, Univision, and HBO. Continue reading

By Ann Gynn published July 31, 2015

17+ Content Marketing Revelations from 2015

A lightbulb moment can set you on a new course or change the direction of your path. The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year. Which ones will be your epiphany? Continue reading

By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading

By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.
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By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

Reaching top-level prospects can be an exercise in frustration. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers? Discover how to get a helpful boost from tried-and-trusted media. Continue reading

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

You may be in a niche that is tiny, unsexy, and boring. You may have zero in-house talent and no budget. Can you still do content marketing like a boss? Yes. Here are four takeaways from content-marketing “boss” organizations. Continue reading