Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
The most successful business storytellers build content brands (audience-first approach) — not branded content (egocentric brand marketing). Find out how to power your business storytelling by creating a content brand.
Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience.
Great content marketing turns a mirror on the audience. Treat content publishing as a privilege and find success by reflecting what’s awesome to (and about) that audience.
Prediction: One way or another, it won’t be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean.
In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be effective.
Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing.
Everyone knows mobile is taking over, but there’s not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.
Credibility and trust are essential in online health care communities. Find out how health care companies build online engagement and safeguard their credibility in online communities.