By Joe Pulizzi published October 10, 2015

This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few

In This Old Marketing, Joe and Robert talk about a possibly better way to structure content marketing teams, The Washington Post’s news distribution on social media, and the riddance of Twitter character counts, plus rants and raves. Continue reading

By Ben Harper published October 9, 2015

Think Lean to Win at Content Marketing

Want to improve your content strategies in a way that reduces wasted effort so that you can put more of your resources into ideas that win? Think lean! Continue reading

By Alex Bashinsky published October 8, 2015

How to Structure Your Business Blog Posts to Maximize Conversions

You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how. Continue reading

By Pawan Deshpande published October 7, 2015

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Before diving deep into metrics, ask “What do we want our content marketing to achieve?” Is it about reader consumption, sales funnel numbers, or something else? To help you, follow this easy-to-understand metric-categories framework. Continue reading

By Joe Pulizzi published October 6, 2015

Can We Please Stop Using Branded Content?

I’m going to be honest. I loathe the term “branded content.” It gives content marketing a bad name. It’s a word created by the world of paid media by advertisers, agencies, and media planners. I’ve found a better term. Continue reading

By Neil Patel published October 5, 2015

11 Ways to Dominate the Social Scene with Killer Content

You can’t have a successful social media marketing approach without great content marketing. They build on each other. Discover (or be reminded of) these 11 ways to enhance your social media content with your other content.
Continue reading

By Gary Lipkowitz published October 4, 2015

11 Ways to Use Video in Your Content Marketing

Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
Continue reading

By Joe Pulizzi published October 3, 2015

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Joe and Robert wonder if ad blocking means Google, Apple, Facebook work together or conspire against each other. They talk Gmail’s retargeting program, Facebook Signal’s push for Twitter death march, plus rants and raves on salaries. Continue reading

By Michele Linn published October 2, 2015

Metadata 101 for Content Marketers: Your Questions Answered

Having a tough time keeping massive amounts of content organized? Metadata can help. Check out these insights from content strategist Rachel Lovinger. Continue reading

By Dave Schneider published October 1, 2015

8 Free Tools to Boost Your Blog

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading