Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.
Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers
With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to selecting the right tactics and getting the most out of every piece of content.
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer
The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your organization.
The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
Follow this 10-step process — complete with customizable templates — to set up and manage a high-impact influencer marketing program.
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