Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.
The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations
Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework
Influencer Marketing: The Latest Strategies, Templates, and Tools
We’ve broken down the process into eight distinct steps that will enable you to plan and execute an influencer program from scratch or pick up a few new tricks that will help make your existing efforts more effective.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Updating the information we shared in our popular 2012 social media tip book, our 2016 guide offers insights and advice on 12 of the top platforms content marketers are using now, along with some of our favorite brand examples to inspire your creativity and help you ignite more successful and sustainable social media conversations.
Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers
With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to selecting the right tactics and getting the most out of every piece of content.
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer
The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your organization.
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