Original CMI eBooks

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

Popular

social-media-playbook-2016The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Updating the information we shared in our popular 2012 social media tip book, our 2016 guide offers insights and advice on 12 of the top platforms content marketers are using now, along with some of our favorite brand examples to inspire your creativity and help you ignite more successful and sustainable social media conversations.

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content-marketing-playbook-2016Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers
With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to selecting the right tactics and getting the most out of every piece of content.

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DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer
The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your organization.

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75 Content Marketing Examples Ultimate eBook
This popular eBook provides some killer inspiration for creating content and taking your efforts to the next level.

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Launch Your Own Content Marketing Program
Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.

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The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
Follow this 10-step process — complete with customizable templates — to set up and manage a high-impact influencer marketing program.

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The CMI Content Marketing Framework: 7 Building Blocks to Success
Learn about the seven critical components of a successful content marketing strategy.

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cmi look book imageVisual Content Marketing Look Book: 25 Ideas
Great visuals offer something that text-only content often fails to do. Get inspired by 25 brands that are nailing visual content.

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Future-proof-SEONext-Generation SEO Strategies That Will Future-Proof Your Content 
These search insights from The Wizard of Moz will help you prepare your content for greater success in the age of smarter SEO.

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Applied-Analytics-ebook-coverHow to Apply Analytics Data to Make Better Content Marketing Decisions
Download our new e-book to get expert advice on which reports you should be tracking, how to make sense of the data they provide, and ways you can apply those insights to take greater control over your content marketing performance.

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Digital_Governance_coverDigital Governance: A Primer for Content Marketers
Download this 20+-page guide based on advice Lisa Welchman shared during her top-rated presentation at Intelligent Content Conference 2015. Learn how to get started with digital governance and get a step-by-step process for designing how your team operates so it can scale effectively in the decades to come.

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content-strategy-robert-rose-coverThe 2015 Content Strategy Field Journal: Ideas From Robert Rose
CMI’s Chief Strategy Officer Robert Rose shares ideas on how to make your customer experiences more remarkable while improving the way you manage your most important business asset: your content.

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ContentInc_eBook_Cover6 Steps to Building a Content Inc. Empire
Do you want to use content marketing to build a (highly profitable) business? In researching his upcoming book, Joe Pulizzi discovered there are six distinct steps every successful entrepreneur he talked to has followed.

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Mastering the Buy-in Conversation on Content Marketing: An Essential Starter Kit
Use the essential talking points and support statistics in this starter kit to build your buy-in conversation and get the executive support you need to succeed with content marketing.

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2015-content-marketing-predictions60 Content Marketing Predictions for 2015
Take a look at the ideas, trends, and critical issues some of the industry’s top marketers see on the horizon for content marketing. One of our most popular annual eBooks.

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