Learn how to plan content strategically, develop efficient workflows and processes, implement essential technologies and automation tools, and structure your teams for better collaboration, creativity, and marketing performance.
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.