6 Content Marketing Strategies Learned from The Hobbit
December 18, 2012
Scott Aughtmon
Scouring the web for tidbits on the film's progress and delighting in each new trailer, movie fans eagerly awaited the release of "The Hobbit." Now that it has opened, here are content marketing strategies that can be learned from the run-up to the film's release.
Effective Content Marketing: 5 Habits that Help You Stand Apart
December 17, 2012
Matthew Royse
Content marketing continues to gain acceptance at all types of companies, and many believe it's now mainstream in business. Here are 5 effective content marketing habits you can use to help your company stand out in the growing crowd.
How to Measure the Value of Content Marketing Podcasts
December 16, 2012
Brian Massey
Since listeners often download audio from your podcasts to their devices, there's no "click" to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how.
13 Holiday Gift/Book Ideas for Content Marketers
December 15, 2012
Joe Pulizzi
Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year.
5 Visual Content Creation Ideas to Add Punch and Power
December 14, 2012
Shanna Mallon
Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.
58 Social Media Ideas to Inspire Your Content Marketing [eBook]
December 13, 2012
Michele Linn
Social media can be the most elusive strategy in the content marketing playbook. Read these tips to learn the best ways to optimize your sharing.
The 3 "Es" of Community-Driven Content Marketing
December 12, 2012
Aaron Dun
Content is all around us every day. As a marketer, the key is to be a part of every conversation about your business. Find out how to make the 3 Es of community-driven content marketing work for you.
3 B2B Content Lessons To Learn from Mom Marketing
December 11, 2012
Christina Schmitz
It takes a content-first approach to build the kind of loyalty that mutes competitors' messages. B2B brands have the opportunity to learn from successful, mom-centric campaigns and apply them to their niche audiences. Check out these B2B content cases that are mom-approved.
Content Marketing Trends: 5 Awesome Examples from 2012
December 10, 2012
Heidi Cohen
While B2B and B2C marketers have used content marketing for years, it became the must-have element of every 2012 marketing plan. Here are five content marketing trends that were awesome this year, and some tips to help you leverage them for your 2013 marketing plans.
How Your Content Marketing Strategy Can Drive Growth
December 9, 2012
Clare McDermott
Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial's main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca.
Content Marketing for Events: 6 Critical Steps
December 8, 2012
Joe Pulizzi
If you are running a large-scale event, where do you start with content marketing? Use these six critical steps to develop an effective approach to content marketing for events.
5 Brand Storytelling Lessons We Can Learn from Facebook Stories
December 7, 2012
Mark Sherbin
Facebook recently launched itself headlong into the world of active content marketing. Find out what you can learn about brand storytelling from the Facebook Stories website.
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