Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.


By Fergal McGovern published March 8, 2018
How to Make Your Content More Readable

By Arash Asli published February 15, 2018
How to Do a Content Audit in a Few Hours

By Marcia Riefer Johnston published January 25, 2018
How to Audit Your Content: 5 Essential Steps

By Marcia Riefer Johnston published November 16, 2017
Why Marketers Need to Think Like Data Scientists (And How to Do It)

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