Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.


By Marcia Riefer Johnston published June 15, 2017
Why a Good Content Audit Is Your Business’s Best Friend

By Sujan Patel published April 19, 2017
4 Metrics to Track Impact of Content Marketing on Brand Awareness

By Michele Linn published March 21, 2017
Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

By Michele Linn published March 3, 2017
4 Google Analytics Reports Every Content Marketer Should Use

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