Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.

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5 Trends Shaping the Future of Global Marketing

The key to global growth: adapting your brand and online content to the needs of international markets. Custom campaigns, outsourced agency work and website translation are among the top business initiatives carried-out by marketers to match their global growth strategy. Download this whitepaper to learn the biggest changes facing companies as they embark on the road toward a stronger global presence.   Download Now
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By Aaron Orendorff published December 20, 2016
8 Business Intelligence Tools for Content Marketers With Technophobia

By Jenny Knizner published December 1, 2016
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Content Marketing ROI: A Formula for Any Type of Organization

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