Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.


By Jodi Harris published February 19, 2017
Simple Tips for Sleuthing Your Site Performance Using Google Analytics

By Aaron Orendorff published December 20, 2016
8 Business Intelligence Tools for Content Marketers With Technophobia

By Jenny Knizner published December 1, 2016
Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

By Michael Brenner published November 29, 2016
Content Marketing ROI: A Formula for Any Type of Organization

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