Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.


By Kevin Lund published September 22, 2017
How to Keep Your Content Marketing Strategy From Getting Hijacked

By Marcia Riefer Johnston published September 21, 2017
A Step-by-Step Process for Scoring Your Content

By Cameron Conaway published September 17, 2017
How to Establish the Best Social Media KPIs for Your Content Marketing Goals

By Marcia Riefer Johnston published August 28, 2017
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

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