Measurement and ROI

A Field Guide to the 4 Types of Content Marketing Metrics

Here is a detailed look at the critical analytics to which content marketers must pay attention if they want to deliver more effective results.


By Marcia Riefer Johnston published November 16, 2017
Why Marketers Need to Think Like Data Scientists (And How to Do It)

By Daniel Hochuli published October 16, 2017
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

By Kevin Lund published September 22, 2017
How to Keep Your Content Marketing Strategy From Getting Hijacked

By Marcia Riefer Johnston published September 21, 2017
A Step-by-Step Process for Scoring Your Content

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