For content marketing, it’s a long season. There are, and should be, many chances to fail — as long as we fail quickly, learn, and adapt to the new surroundings.
Measurement comes at the end of this framework, but for many, it’s the beginning, middle, end (and everything in between) of your content marketing process… and it’s not easy.
As our content marketing research indicates, 33 percent of B2B marketers and 41 percent of B2C marketers cited the inability to measure as a significant challenge. In the video below, CMI consultants Carla Johnson, Michael Weiss, Ardath Albee, and Jay Baer discuss why this number is likely too low, and share some of their insights into what, specifically, content marketers need to be measuring.
Just because you can measure just about anything these days, doesn’t mean that you should. Metrics can be all-consuming and confusing, so first, determine a few fundamentals that you should focus on:
- 8 KPIs Your Content Marketing Measurement Should Include
- How to Measure the Success of Content Marketing
- The Myths of Measurement
- Understand Your Content Marketing Math with Jay Baer
Next, understand how other companies are measuring content marketing:
Then, learn to use templates and checklists to better track what you need to measure:
- Content Marketing Metrics: How to Drive Action Instead of Reaction
- A Checklist for Measuring Your Content Marketing Success
- 5 Ways to Measure Facebook Fan Engagement
- How to Measure the Value of Content Marketing Podcasts