Research

Annual Research: Content Marketing Budgets, Benchmarks and Trends

Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights such as:

  • What distinguishes effective content marketers from their less effective peers?
  • What tactics are content marketers using most often? Which are they finding to be the most effective?
  • What social media distribution channels are marketers using? Do they believe they are effective?
  • On average, what percentage of the organization’s marketing budget is being spent on content marketing?
  • What are the biggest challenges most marketers are facing?

Specific reports can also be downloaded if you are looking for more information on particular areas of interest. You can also dig in to explore the underlying “whys,” “whats” and “hows” the data uncover.

Eighth Annual Content Marketing: Benchmarks, Budgets and Trends

B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America

 

 

Want to see how you compare? Take this 5-question assessment to get personalized suggestions on how you can become more successful with your content marketing efforts.

BECOME A MORE EFFECTIVE CONTENT MARKETER

Our research shows the most effective content marketers have something in common: a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.

Seventh Annual Content Marketing: Benchmarks, Budgets and Trends

B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America

 

 

B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America

 

 

Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America

 

 

Content Marketing in the UK: 2017 Benchmarks, Budgets, and Trends

 

 

Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends

 

 

Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America

 

 

B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America

 

 

Sixth Annual Content Marketing: Benchmarks, Budgets and Trends

 

Fifth Annual Content Marketing: Benchmarks, Budgets and Trends

Fourth Annual Content Marketing: Benchmarks, Budgets and Trends

Third Annual Content Marketing: Benchmarks, Budget and Trends

Second Annual Content Marketing: Benchmarks, Budget and Trends

First Annual Content Marketing: Benchmarks, Budget and Trends