Original Research

Annual Research: Content Marketing Budgets, Benchmarks and Trends

Get answers to questions such as these:

  • What distinguishes effective content marketers from their less effective peers?
  • What tactics are content marketers using most often? Which do they find to be the most effective?
  • What social media distribution channels are marketers using? And do they consider them to be effective?
  • What percentage of the marketing budget is spent on content marketing?
  • What is the biggest challenge most marketers are facing?

2015 Content Marketing: Benchmarks, Budgets and Trends

b2b content marketing-cmi

B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America



B2C_CoverB2C Content Marketing: 2015 Benchmarks, Budgets and Trends — North America



B2C_Cover Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America



B2C_Cover Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends



2014 Content Marketing: Benchmarks, Budgets and Trends


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Are you considering software platforms to help you source, manage, curate, and generate engagement around content? If so, check out our reports on Content Collaboration ToolsContent Curation & Conversation Tools, and Content Discovery & Native Advertising Tools. These first thee reports in CMI’s Content Marketing Technology Landscape Series examine offerings from select vendors in each space and provide commentary on where the industry is headed.

Additional Research

Looking for additional content marketing research? Check out these posts that cover other research.

You can also view this list of more than 30 content marketing research reports.