Original Research

b2b content marketingAs a content marketer, do you have the following questions:

  • How many marketers are using content as part of their marketing strategy?
  • What percentage of marketers have a documented content strategy?
  • What tactics are content marketers using most often? Which do they find to be the most effective?
  • What social media distribution channels are marketers using? And do they consider them to be effective?
  • What distinguishes effective content marketers from their less effective peers?
  • What percentage of the marketing budget is spent on content marketing?
  • What is the biggest challenge most marketers are facing?

Get answers to these and more in our annual content marketing research.

Looking for older research? Register once to get access to our archive of original CMI research. 

Are you considering software platforms to help you source, manage, curate, and generate engagement around content? If so, check out our reports on Content Collaboration ToolsContent Curation & Conversation Tools, and Content Discovery & Native Advertising Tools. These first thee reports in CMI’s Content Marketing Technology Landscape Series examine offerings from select vendors in each space and provide commentary on where the industry is headed.

Executive Research Series

The State of Content Marketing Operations for the Enterprise: 

Annual Research: Content Marketing Budgets, Benchmarks and Trends

2014 Content Marketing: Benchmarks, Budget and Trends

Additional Research

Looking for additional content marketing research? Check out these posts that cover other research.

You can also view this list of more than 30 content marketing research reports.