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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
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You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
CMI_GA4

Why Learning GA4 Is So Hard – And What To Do About It

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
seo-strategy-ai-world

Update Your SEO Strategy for the AI Era With These 23 Expert Tips

Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.
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Fact-Checking for Accuracy in Human and AI-Generated Content [Checklist]

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
ai-opportunity-b2b-marketers

Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
content-practice-blueprint

Build a Sustainable Content Practice With This 5-Point Blueprint

Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
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Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
content-creation-ai-human

Audiences Don’t Care If AI Created Your Brand’s Content

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
ask-why-before-you-buy-content-tech-ai

Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This

Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
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4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
power-of-human-infused-ai

Don’t Waste AI and Human Potential – Push Them Both To Do Better

How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.