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How to Create High-Converting Content

Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content.
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How to Create Useful How-To Video Content: Essential Toolbox

If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started.
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The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes.
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34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top three ranking factors.
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5 Important Visual Lessons From Designers for Content Marketers

You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content.
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6 Quick-and-Dirty Ways to Beat Writer’s Block

Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience.
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A Proven Process to Curate Content and Publish a Roundup of Industry Influencers

Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process.
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5 Modern SEO Best Practices for Getting Found

How should you incorporate the best SEO practices so your content drives users to your site? Follow these five best practices to incorporate today's SEO principles into your content marketing.
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4 Brand Awareness Metrics to Track the Impact of Content Marketing

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas
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Strengthen Your SEO Strategy for 2017

Don't just sit back and wait for Google to pass judgment on whether your content belongs on the first page of a SERP. Take these SEO actions to boost its value in the eyes of the bots – and your target audience.
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6 How-To Strategies for Content Promotion

Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help.
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Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create.